Online Marketing

I recently interviewed Jason Heller, executive vice president of the media training and consulting firm Laredo Group, and discussed with him the topic of the previous column, "Different views on showing arrival tracking". He says it's really helpful to show arrival tracking, but the most overlooked tool in network media planning should be attribution reporting. Why do you say that? 　　See the specific analysis below. 　　What is attribution? In short, in the field of network marketing and advertising, attribution refers to the user's every action or conversion by ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;    At the end of the July 3 2008 years of the third new Marketing conference, Phoenix National Advertising director Zhangxian was invited to participate in the "How to improve the advertisers network advertising marketing Effect" module interactive discussion. .

Guide: To identify the region of the audience, must use IP? Really。 Some popular local sites, has been "in advance" for advertisers to carry out the region, and even gender and age orientation. Eliminates the cumbersome target audience screening links, advertisers can do their best to study the creative advertising. For these typical "spectator" (Gawker) sites-------A mixture of popular culture and gossip. The most effective way of advertising communication is Word-of-mouth. Word-of-mouth ads Sometimes look more like the user's private words, this article in the appendix there is such an ad case for you ...

The two days of computer misfortune, ie in the speed of 2-3 every 10 minutes to play all kinds of web pages (perhaps this is the so-called "buy traffic" of "extreme to" practice), I am very glad that I did, because I know it is very easy to kill the virus, but it gave me a close proximity to the "Webmaster Unconventional promotion Way" opportunity! 　　Always heard, but never seen. Observe a few hours down, found that it will not only pop a small web site or pornographic site, there are well-known sites, such as it jumped out of a search engine with "stock" so popular search word results page, or some video site ...

For people like us who are engaged in network marketing, it becomes more and more important to understand the webmaster's view of the whole network advertisement. 　　With the increasing demand of relevance and behavioral advertising, webmaster and network http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers are facing more complex problems than before and of course more opportunities." Take Google, you can choose a pure search of the ads can also choose Network Alliance ads. and the Affiliate AD ...

At the end of 07, a major event in Madison Avenue was the Dell computer-selective communications services group, WPP, for its global advertising and http://www.aliyun.com/zixun/aggregation/39658.html "> The sole supplier of marketing services, which in the past was shared by Dell's 1.5 billion-dollar brand-name heavenly for hundreds of service providers, is now only a WPP, marking the end of WPP's 7-month bid to defeat the rivals IPG set ...

You may be exposed to different ads every day. Despite the recession that has caused many industries to decline, the Internet advertising industry is still rising. Media buyers and website sales representatives are doing their best to keep the supply and demand balance in the advertising industry. 　　Now the majority of the cooperation between the two sides is to obtain profits to make customers satisfied. In the last article, I mentioned how web publishers and their advertising reps can secure ad investments from media buyers and customers. Today we are talking about what media buyers should do to get sales ...

There are too many jobs for media buyers. Almost every research report argues that online advertising costs will continue to rise. 　　Last year, ZenithOptimedia forecast that global Internet advertising costs would rise to $44.6 billion trillion this year, up 24% from the end of 2007, and that, according to its forecasts, internet advertising would cost more than broadcast advertising this year and would surpass print-magazine advertising by 2010. EMarketer in a U.S.-led survey that this year's online advertising spending will reach 25.9 billion U.S. dollars, although the ...

Advertising is indispensable in modern business society. With the development of http://www.aliyun.com/zixun/aggregation/5739.html > Internet Technology, Advertising forms are becoming more and more diverse. Advertising as an important means of promoting sales, marketing products, although the form is changeable, but its essence has not changed, the mission of advertising is to convey the brand information accurately to consumers, advertising communication is essentially human-centered. Because advertising needs people-oriented, that is, around the consumer for ...

Speaking of advertising, I believe that no one will be unfamiliar, especially in the mass media today. Think about it, TV, newspapers, magazines, cell phones, internet and so on hiding, badgered to show you products, services, information.     The spread of advertising has reached the point of all-pervasive, outdoor billboards row of rows, the bus body painted colorful, telegraph poles on the pieces .... China, a large population, the market space is particularly broad ...

The US http://www.aliyun.com/zixun/aggregation/9866.html "> Interactive advertising agency, the most stable and important source of guidance in the industry, has just released a study. The report's research is the most people in the industry have used advertising research methods: website interception. What about the results of the report? 　　It's not really good. The report eventually shows that this catches users on the Web page and asks them about the brand, product and (most important) advertising opinions ...

Our industry and a digital marketing organization has been very deep feelings. This kind of marketing organization is equivalent to the advertising field of the stock Exchange, providing various forms of advertising transactions, and our long-term without increasing the advertising budget on the premise of expanding customer coverage of the purchase of the advertising network also has a certain intrinsic relationship. Of course, I am referring to the Advertising trading Agency (also known as advertising inventory http://www.aliyun.com/zixun/aggregation/31242.html "> Brokerage Company"), and the media to buy ...

It is believed that every digital marketing person is familiar with Getoux (heat maps). Traditionally, publishers and advertisers have started using this technology to determine how consumers View Web pages: Visitors first see where, which part of the visitor is most viewed, how the visitor's eyes (i.e., attention) move on the screen, and so on. 　　If we can understand which parts of the page are most attractive to users, we can better decide where to put the ads. Last year, the American Online Publishers Association (OPA) used eye-tracking thermal mapping techniques and biological monitoring methods ...

1. How to build new marketing methods on new media platforms? How often do you talk about the new value of new media and what distinguishes it from traditional media? 　　In fact, the summary is the traditional media is a one-way message transmission, and the Internet more emphasis on personalized information, interactive characteristics, the combination of the two is the new media value. From the whole network marketing, not only the effective use of the new form of network advertising, but also the integration of traditional media. How to build a new marketing method on the basis of new media platform?  This is what we should think when we help our clients plan. &n ...

Media programs have long been about delivering the right information to the right people with the right needs. In order to deliver the right information to the right users, we need to find media resources that match the needs of our users, and the socially responsible middle-aged and high-income groups will target NPR sponsorship when they seek cultural activities. The fashionable more than 20-year-old may target a fashion or lifestyle magazine. 　　People who travel frequently may get banner ads on their travel sites. We want our ads to attract the attention of mainstream users when they are looking for a product to buy. As John ...

McDonald's will develop to the high-end market. It may sound ironic, but it's really not a joke. At the very least, the company does have the idea. Last week, a large number of reports said the big fast food brand plans to spend 1 billion of dollars "to reshape the brand to attract new customers." 　　Widescreen televisions, softer color schemes, wireless networks, and fireplaces are the objects that are rumored to be upgraded. But the brand faces a major challenge. Transform its storefront? No, it's really easy. The real hurdle for McDonald's is to persuade consumers to change their long-held image of the brand. And this depends mainly on htt ...

Ad League is also known as the Network Alliance, can be seen as the current ad network (ad receptacle) predecessor. Advertising alliances and advertising networks are different, the first is the media differences, advertising alliance gathered mostly for online ranger site, network Money portal, trojan bundled download site, through the number of advantages, or even zombie computers to provide advertising services to customers, although the exposure clicked up, but the effective customer inclination is very low, Mostly ineffective clicks and exposures, customers are wasting their advertising fees while at the same time greatly affecting their own brand image. Don't realize these ...

The global advertising network market size of 8.65 billion U.S. dollars in 2009, according to data from JPMorgan. 　　New Zealand Analysis Agency newmediarating analysis that 2011 global advertising network Market will continue to grow, is expected to reach 10.38 billion U.S. dollars, 2009 growth of 20%, 2012 market size is expected to reach 12.47 billion U.S. dollars. According to the "2009-2010 China Network advertising Industry Report" research shows that the 2009 Chinese network advertising Market Size ...

Recently, often listen to peer talk about a number of new platforms, especially the advertising trade-related platforms, such as demand-side platform DSP, data management platform DMP, AD replacement platform ad http://www.aliyun.com/zixun/aggregation/14454.html " >exchange, the supply side platform SSP, etc. (we collectively refer to these platforms as advertising trading platform), it seems that these platforms will become the mainstream display ads platform, a great substitute for the existing advertising network platform or ...

The advertising campaign is really exciting. Huge sums of money, breakthroughs in innovation, alternative media attempts and so on, all of which make us feel high and emotional. Http://www.aliyun.com/zixun/aggregation/7714.html "> online advertising is exciting because it has a good foundation for optimization, easy advertising and good results." 　　In fact, there are many ways to use the online advertising market. Last week, the Wall Street Journal sold online ads ...