Advertisers: How to improve the value of advertising in the Network Alliance!

The two days of computer misfortune, ie in the speed of 2-3 every 10 minutes to play all kinds of web pages (perhaps this is the so-called "buy traffic" of "extreme to" practice), I am very glad that I did, because I know it is very easy to kill the virus, but it gave me a close proximity to the "Webmaster Unconventional promotion Way" opportunity! Always heard, but never seen.

Observe a few hours down, found that it will not only pop-up a small web site or pornographic site, there are well-known sites, such as it jumped out of a search engine with "stock" such a popular search word results page, or a video site a hot little video. I think as a general netizen, hated this big virus at the same time, for its pop-up "advertising page" its content again attractive, also must also have a joint bad impression! Therefore, those who flower flowers and silver, perseverance, "buy traffic" site, you are "buy" at the same time consider the "buy" channels and skills?

The so-called "buy flow", usually through the http://www.aliyun.com/zixun/aggregation/39768.html "> website Alliance Channel, to" CPM/CPC advertising form "to improve their own site routine promotion. Although there will be some negative effects on "buy flow", but its "quick effect" feature makes it still favored by many website promoter, because in the process of "purchase Flow", each link gets its own short-term benefits, but if not to optimize and control, for a long time, Its positive impact on the website platform is far less than its negative effects.

Advertising upstream-"Buy traffic":

The majority undertakes the website promotion and the PV Task Department. They are often not site owners, but migrant workers, so how to complete their KPI in the site traffic of the short-term tasks, for them is very important. Therefore, "buy traffic" as their most effective, the most convenient way to complete the task. If the "buyer" on the site of their own responsibility is not enough or people flow faster, advertising is not sustainable, then the negative impact of this purchase will be very large.

Advertising Brokers--Website Alliance:

The website Alliance plays the role of the link, it is to advertise, make oneself profit, and try to maintain the interests of some advertisers to "long-term orders". Therefore, "The art of Balance" is the permanent topic of this link. But after all, this is a need to profit from the group, do not make money to buy and sell believe that will not do.

Advertising downstream-Personal webmaster:

Personal stationmaster is a group of clever "the trend of the interest", because the advertisement income is almost their only "breadwinner" way, therefore, they can think of many ways to consume advertiser's advertisement, even unscrupulous. Like the viral ads I said before, from my observation, they have done a little trick in the Web site push, such as for the small sites without visibility, they will jump out of their first page, and for some brand sites, it will try to "valuable content" to push, And I think it's also directly related to the requirements and monitoring of the advertising upstream.

Personal webmaster in the advertising consumption of the usual practices are as follows:

1, conservative practices: the normal consumption of its own website.

Most of the personal webmaster will choose the higher price, and their own website relevance better advertising code to launch. He will be based on the characteristics of the platform and content structure, choose a different combination and induction methods to increase the user group click.

2, effective promotion: To attract external traffic, increase advertising consumption.

They will be on a similar CNZZ platform for traffic exchange or purchase, so as to increase the traffic from the site while increasing the probability of clicking. Although this practice will have cost input, but from the use of webmaster, its input-output ratio should be considered ideal.

3, radical approach: technical means "easy" to take care of everything!

Some webmaster will be through the way of writing programs to achieve the crazy consumption of advertising, to obtain huge profits. As before I promote a software, on their own website (Alexa ranked 2000 or so) to launch every day but only hundreds of download, and put in the network, a site one day can bring thousands of installation! The answer is no doubt. This way of advertising is tantamount to the golden goose, and for the webmaster, the Network Alliance, it is not a long-term approach to do.

It is clear that the upstream advertisers are very clear, and Webmaster Alliance cooperation, the most afraid of the end of the two sides of the "technical confrontation". Strictly slightly harsh billing method eventually brings is the webmaster abandoned you and go, do not play with you. Therefore, advertisers also know that "some part of their advertising costs have been wasted by the webmaster," but for "how to reduce the cost of the wasted value of advertising," but most of the loss. I suggest the following:

1, before the advertisement, and the Webmaster Alliance "chapters"

If you do software delivery, you can advance with the owners of the alliance agreed not to do bundles, do not pop, do not do "custom ads" and other means, as far as possible to use the Network AU platform constraints webmaster, reduce its "free to play" space.

2, strict monitoring techniques + flexible incentive Policy

Do not take the promotion as a constant price, for reference "ladder-type channel management" way, for the large amount of advertising, and effective or active user proportion of the platform for additional incentives to increase its "value users" proportion and the enthusiasm of the webmaster.

3, increase the initiative of advertisers, directly strengthen the delivery platform for long-term monitoring and management.

Most of the time advertisers rely too much on the net alliance, think I just pay you, I see the effect on OK. But this is definitely an irresponsible approach. If you want to improve the value of advertising, you must increase the initiative of advertisers, improve the personal webmaster direct monitoring. such as software launch: Because most of the download data provided by advertisers to the owners to pay, so the monitoring is relatively simple, from the statistics platform can be viewed from the number of active users of different packages ratio, to determine whether in some good platform to increase the amount of delivery, whether to cancel on which platform on the launch. And for traffic purchase, most of the use of Third-party statistical platform such as CNZZ to the Network Alliance to pay, but also must require the network Alliance to provide a list of platforms, referring to the background of IP sources, further optimize the launch of the website platform.

4, optimize the Network Alliance platform delivery.

Network Union to Webmaster Management will take 28 theory, although it will claim that there are tens of thousands of or hundreds of thousands of of the alliance members, but the real quality may be less than 1%, and this batch of webmaster is also the focus of the management of the network of the object, they have a better understanding of the situation of such stationmaster.

Advertisers in advertising should not require a broad or no purpose platform for the launch of their own ads in what kind of webmaster platform? How to make use of the members of the network Union that are truly valuable? How to strengthen the relevance of advertising and launch platform is a very important issue. such as an entertainment site advertising in the medical class webmaster platform, obviously reduce the effectiveness of its users. Therefore, in the advertising process must gradually optimize the delivery channel, rather than simply put their own advertising code to the network union on everything.

5. Check regularly.

28 theory is still effective in this, really for advertisers to bring efficient users of the platform may not be too much, therefore, the main ads regularly on the platform to carry out a sample survey, so as to understand the promotion of webmaster platform, not only to avoid a very regular webmaster practices, at the same time may be wise webmaster Promotion For the promotion of their own site to bring a reference to the method.

There are many ways to share.