The advertising industry is soaring: how can media buyers benefit from it?

You may be exposed to different ads every day. Despite the recession that has caused many industries to decline, the Internet advertising industry is still rising. Media buyers and website sales representatives are doing their best to keep the supply and demand balance in the advertising industry. Now the majority of the cooperation between the two sides is to obtain profits to make customers satisfied.

In the last article, I mentioned how web publishers and their advertising reps can secure ad investments from media buyers and customers. Today we're talking about what media buyers should do to make it easier for the reps to provide us with accurate information and the buying opportunities we need.

Introduce a website ad sales rep to your team

Our responsibilities have changed dramatically in recent years. Whether we are media buyers or planners, we need to be responsible for developing a comprehensive advertising strategy and implementing it effectively.

By the same token, media buyers are also well aware of the advantages of acquiring knowledge and resources from within. Therefore, our analysis of the http://www.aliyun.com/zixun/aggregation/11936.html "> Advertising planning cases are rarely carried out alone." Often in an advertising planning process, creative, copywriter, analyst, and finance managers get together to brainstorm, so that they can achieve a brand image, impressive and effective advertising.

A process such as this would provide a suitable opportunity for a website ad sales rep to think for themselves. Everyone is willing to share past customer success stories to let organizations know the scope of our customer choice. The prerequisite for a creative strategy is to have a new concept and to have a strong implementation of the Web site resources. When you communicate with a sales rep who comes from a vertical portal to a rich media or video site, you'd like to revise the theory.

What you need to know is that the salesperson's knowledge and help are complementary to you, and can be applied to the next if not applied in this case.

You can see the website Advertiser as an extension of your team and, if possible, often invite him to join your strategic brainstorming. If necessary, you can consult.

rfp--Global Common indicators

The value of the RFP (Request for proposal, ask for advice) concept is often mentioned in articles that some media buyers propagate to the website publishers. Most of the time, organizations and Web site Sales reps are aware of the importance of the tool because it conveys the buyer's demand for an advertising strategy, which gives the rep an opportunity to respond to the client's proposal.

Although the RFP has proved critical to many success stories, it does not always work. In many cases the purchaser will have a very in-time plan or pick out some of the most poorly executed ads to improve efficiency. So in this case, we're going to give up the RFP instead of taking an informal approach, using a description of the user's needs to find a few more weighty sites in the user's mind and communicate with them.

When the feedback from the salesperson does not match our goal, we will face problems and delay the time. But it would be a foregone conclusion if we did not make a generalization of our own needs and user needs.

As media buyers, we are at any time faced with many factors that affect our purchasing decisions, including customer requirements and the type of advertising they prefer, the strategies used in the past, the advertising monitoring metrics considered by media buyers and customers in previous success stories, and the monitoring metrics associated with other media purchases. No matter how casual the conversation between media buyers and advertising reps is, it is important to communicate these elements. From a sales rep's point of view they are also strategists who can make personalized demands for their users. If you do not have a thorough understanding of advertising strategy, it is impossible to work behind closed doors in advertising to the target group to convey the relevant choice or a successful case.

So the reasonable solution is that RFP is a global target for media buyers, and you should be careful to take note of the written or verbal form when you communicate with your sales Rep.

Sales reps are bound to endure considerable pressure when working with us, and we can slow down because both sides can hinder the execution and effectiveness of the plan. Our goal should always be to associate with sales reps as strategic alliances rather than competitors. This will make it easier to win.

(Original starting on July 3, 2008; compiling: Wang Bailei)