Advertising--people-oriented

Advertising is indispensable in modern business society. With the development of http://www.aliyun.com/zixun/aggregation/5739.html > Internet Technology, Advertising forms are becoming more and more diverse. Advertising as an important means of promoting sales, marketing products, although the form is changeable, but its essence has not changed, the mission of advertising is to convey the brand information accurately to consumers, advertising communication is essentially human-centered. Because advertising needs people-oriented, that is, around the consumer as the center, only in order to make advertising more effective, to a certain extent to solve half of the classic advertising confusion problem, while China's overall internet advertising output can be raised 3 to 4 times times.

With the wide application of cloud computing, the tracking and orientation of the Internet population, as well as the maturity of the massive computing technology, the Internet advertisement enters the age of crowd orientation. By tracking, analyzing and calculating the Internet, we can make marketing accurate to each person to carry out advertising push.

In our population database, the population attribute breakdown label has up to 3,155, covering geographical, demographic attributes, personal attention and purchase tendency of 4 categories. Take the population attribute as an example, and according to sex, age, occupation, monthly income, education level, key life Stage 6 dimensions further subdivide. These dimensions can be further subdivided, up to 7 layers. Advertisers can easily find the target customers they want based on these tags. This is based on "crowd orientation" technology under the new generation of people-centered marketing.

Through the crowd orientation technology and RTB, advertisers can achieve more efficient, more convenient and more intelligent advertising results. Not only for advertisers, for the network media with a lot of advertising resources and as an advertising audience of netizens, will be a new experience: network media, no longer because different channels, different columns and different advertising value can not achieve the optimal allocation of resources and distress All the netizens who browse or interact with the online ads no longer endure the kind of junk ads and ads they don't like constantly appearing in front of them.

Technical analysis Report of crowd orientation, not only has the media, advertising, advertising materials detailed analysis, but also through the overall population dimension analysis, according to gender, age latitude, education, income latitude, occupation, life stage latitude, personal attention, purchase inclination latitude, geographical, time, latitude, etc. around the "people" A number of detailed dimensions of the analysis and output of the report, the material attraction, the correlation index clearly presented in front of the advertisers. Really do a comprehensive analysis of the crowd attributes and advertising effects.

At present, in the highly developed Internet advertising in the United States, the RTB market has formed a scale, its development is at a high-speed period. In the RTB trading market, "person" can not only as a direct trading object, and different advertisers or agents can also bid for the same target group, just as the stock exchange market bidding to buy shares. The market is still relatively backward in China. This is not only subject to the large advertising environment, but also because of the lack of scale effect, lack of corresponding platform technology with the enterprise.

Crowd orientation and RTB, this subversion of the traditional direction of the crowd targeting mode, will become the future of China's network advertising trend, it will change the entire Internet advertising industry in China's ecology, will also be a strong impetus to China's RTB market faster growth and prosperity. The innovation of the business model is either to create new value or to create the same value, and the efficiency becomes higher. The future of communication will be more closely around people, more to understand, use and use of human data, so that advertising to make life better.