Will the group of Seven ad league become 7+2?

First of all, I want to define the advertising alliance, popular is a combination of many network media advertising operations, in this sense, the Web site Alliance, Wireless Alliance, Software Alliance, etc. can be called the Advertising Alliance, but the author in this article and all the articles mentioned in the Ad League is a narrow concept of "advertising alliance." As a true advertising alliance should conform to the following characteristics:

1, in a large number of third-party media to place the advertising system code (this is the same as the website Alliance);

2, the above placed advertising code ads box advertising content (commonly known as advertising materials or advertising ideas) by the Advertising Alliance platform to push the initiative (note: This and the Site Alliance to form a major definition of the difference);

3, the need to have a large number of advertisers (web site Alliance advertisers generally only dozens of, or even a few);

4, advertisers and site owners are accepted and in accordance with the Advertising alliance set price standards and data standards to run;

5, advertisers pay is advertising fees, market fees, promotional fees, rather than sales division, of course, do not rule out some advertisers will be in accordance with the sales department's income promotion as a result of the assessment basis.

By following these definitions, it is natural to distinguish between the similarities and differences between the Web Alliance and the Advertising Alliance.

Search engine operators because through the operation of key words or bidding ads naturally have the above 2, 3, 4, 5 conditions, so by putting the advertising code to other Third-party media to consume more advertisers to become the advertising Alliance industry's natural choice. In the current market is also mainly the search engine operators operating advertising alliance as the mainstream leadership. Of course, with the development of the market, this pattern will also change greatly.

Throughout the development of the domestic Advertising alliance and market patterns, the author believes that in the Advertising Alliance competition in the market there is a very distinct "group of seven" phenomenon, they are:

1, the first of the seven countries-Baidu Theme Promotion Alliance ("the United States"): No matter how large Google AdSense in the global scope, in the domestic or Baidu theme promotion Alliance to 150,000 site owners, 5000 advertisers and the whole year to divide more than 200 million (estimated theme promotion revenue will be in 250 million/ Years or so) the performance of a stable boss position;

2, the seven countries Google AdSense ("Japan"): Because you can not know the specific Google adsense from China's web site to join the number and divided into income data, the author also chaired the September Internet Conference Forum during the trial to ask Google AdSense East Asia Manager Mr. Zhou Wenbiao these data, but by its technical evasive, so only through the recent Google "tax gate" storm estimates from China's revenue in 200 million/year, ranked in the domestic advertising league second.

3, the seven countries old--sogou Sogou bidding ("Germany"): Although the Sogou development did not expect good, but because the integration of Sohu Enterprise Services and the main advertising resources Sohu Portal Matrix Inventory flow, in the advertising Alliance has been an important seat. In accordance with the annual income and the amount of the estimate of 50 million, ranked third.

4, the seven old four--yahoo (Ali) Alliance ("France"): Whether it is called the Yahoo bid or Ali Alliance, whether it is to consume the original 3721 left over the advertising main inventory weight or in order to become among the first three to do the crazy buy quantity, are still not able to get rid of the awkward position of the old four (estimated that his highest month is divided into about 4 million of the site). As a start, Ma Yun made a new Ali mother out, seems ready to use "Russia" equal opposition identity again with the Group of seven dialogue.

5, the seven countries old five--narrow Sue union ("UK"): The United Kingdom is an island of the seven countries, narrow is also the advertising alliance "seven countries" the only lack of its own media "island alliance" has been determined to innovate, but by the lack of its own media has been squeezed by the suffering of the pain, vitality is still strong. Although the spread of a narrow story, but according to the author's observation and analysis, this argument can not be established. The estimated narrow annual income should be around 30 million, and the media focus has shifted to high-quality media to purchase agency cooperation.

6, the seven countries old six--NetEase bidding ("Italy"): This needless to say, take it and Italy the same pronunciation. Wait to see his own search Yodao's "Renaissance" road.

7, the seven countries old seven--Sina bid ("Canada"): Do not know is not Canada's cold infected with the domestic veteran portal. At the beginning of the 06 in Yan driven by the love of search to forge ahead let people think Sina determined to do a big search, not one year to feel the love asked search and love to ask search related Sina bid cold, now probably only on Sina website can see Sina bid words, and still put in Google AdSense underneath. This is no wonder when Google ("Japan") billions of silver bombs in its Sina bid business can only be old seven "Canada" before, this is definitely a resistance can only accept the temptation.

If Ali mother is ready and thinking with the Ad Union Group of seven equal dialogue (as for the group of Seven to face or unknown) of the "Russia", then the author of the Billion-www.yigao.com company launched the Million (the) that will be what role? I hope he is "China", a high-speed developing "China", a harmonious "China", a group of seven countries and even "Russia" to seek cooperation and peaceful coexistence of "China".

(Original, initial Eric net)