Another alternative to advertising-switched networks: delaying advertising

In the world of online marketing, ad exchange is nothing new, but a little bit different from the Exelate service. Instead of offering ads, they offer delayed advertising.

Why would a marketer want a deferred ad? First you must understand how it works. So let's focus on the system.

A directed publisher, while selling ads to a switching network, has the ability to set up "delayed advertising cookies" on a visitor's computer. When the user first visits, no ads are displayed. However, when users visit a site again, there will be ads for visitors to display. Ads displayed are based on past behavior, such as the search behavior at a site.

The company's press release said: "Directional switching enables ad networks to increase revenue from users of non-directional sites." The approach is to give them directional data by using their previous access behavior to the vertical site. A directed vertical publisher can also benefit from a new revenue stream. And there is no need to give up any advertising lists or privacy concerns. “

No personal files or other personal information is used to exchange because no user's personal information is required.

Http://www.aliyun.com/zixun/aggregation/17477.html "> Venture Capital Company Carmel Ventures (USD 4 million for excelate) Shlomo Dovrat said: "Excelate provides a fresh and unique way to improve the orientation and effectiveness of online advertising, while protecting consumer privacy." "(Compilation: Shi Ying)

Sources of information

Http://www.bizreport.com/2007/10/exelate_offers_targeting_exchange.html

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