Advertising dislocation: Cao Fanghua to see one of Jinjiang Enterprises

Jinjiang Enterprises to "love to fight, dare to fight" as the spirit of the core, a "love to fight will win" very good interpretation of the entrepreneurial spirit Jinjiang, "three-day doomed, seven points by playing", performance in advertising is also basically "three product force, seven advertising power," showing the general advertising dislocation Jinjiang: The comparison of psychology and advertising dark War dislocation: When it comes to Jinjiang entrepreneurs, many people say "borrow money to buy a BMW", in Jinjiang Street to see the car than the Special economic zone in Xiamen and Fuzhou, the capital of Fujian more than. This aspect is the Jinjiang people have the money, on one hand is part Jinjiang ...

Advertising becomes the main battlefield of traditional internet and wireless internet struggle

Wireless advertising media has great potential with the rise of China's wireless new media, the advent of the 3G era, mobile phones will gradually become the press, radio, television, the internet after the new media form, with any contact, at any time to communicate, at any time feedback, one-on-one to many points of interaction characteristics.   The future trend of mobile phone will not only be limited to meet the needs of people call, entertainment, E-commerce and other functions will be more in-depth people's lives. China's wireless advertising market will reach 780 million yuan in 2007, up 56% from the previous year, according to a new study published by Eric. With 3G net ...

The depth of advertising strategy to gain the advantage of competitors

Find out your unique selling point can you answer the following question? "Why should I give up other options, including buying nothing, and choosing to buy from you?" "In the face of this problem, as long as you can really put forward a strong and powerful answer, you will succeed." The answer is your unique selling point, which is the most powerful message your ad has to convey. In this era of vague advertising language and dodgy corporate official parlance, your product will stand out as long as it conveys a simple and straightforward advantage. What is a unique selling point? is a special advantage for you ...

Advertising planning "Six words tactic"

Rationale: Is rational thinking, rational interests, rational benefits of the heart: is the perceptual thinking, spiritual feelings, the needs of the spirit of the set: is focused on the interests of the commitment, the effect of supporting the map: is intuitive feelings, visual tilt, uneven impact of the empty: is appropriate to leave white, imagine the space, ethereal mentality called: is the call of action, purchase impulse,   Action of the stimulation of which, the product USP selling point, the focus is "rationale" and "Heart", any appeal, to take care of these 2 points, will be able to impress people. "Set" is the overall requirements of advertising, must ...

Advertising does not "click" on Success or failure

Erotic, religious and political, Mac on PCs, these topics in the industry we try to avoid talking about.   If you're engaged in an online marketing campaign, there's a topic that you're trying to avoid, which is whether clicking is a problem. Since the 1994 Wired magazine's first banner ad, there has been no rest in the controversy over outstanding clicks, and people have been asking, "Do you click correctly?" Clicks are an excellent commitment to the online media. In the http://www.aliyun.com/zixun/aggregation/96 ...

Advertising is not for second Life

Recently read an article "marketing in the second Life of the failure", a survey company in the second lifetime second live advertising or activities of the brand's actual marketing effect of the study, the conclusion is: the effect is not good. The article has a lot of punch line, especially for want to be on the network, and not put the traditional advertising ideas, old want to rely on the international 4A or earth gun-type idea (I call it inconceivable) advertisers, have a very strong role in alerting. For example: * Large enterprises must first face a shameful present ...

Advertising is not a natural enemy of user experience

1, "Nasty", "annoying", "garbage", "rogue", "No Culture", "shameless" these words in our environment has become the "advertising two words" fixed definition, all advertising seems to be a bad experience.   2, why is this, is advertising so hateful?   Then why does he have to exist, in addition to making money is not good reason?   3, check the origin of advertising, I do not feel the word is how hateful. I also clearly remember the Jiangnan spring when the focus is just beginning, and partner to AMD do UI projects, that ...

A method for evaluating the effectiveness of advertising ROI

With the rapid development of new media (Internet and mobile phone), a variety of advertising patterns dazzling, the author through long-term practice and research, summed up the practical Advertising effectiveness evaluation formula (so-called efficiency, refers to input-output ratio), I believe that we use the shortest time to judge the value of media advertising, reasonable media delivery to help. From the above, we can see that the essence of corporate advertising is: Find your target audience, attract their attention, and then effectively transfer the relevant information. Therefore, the primary consideration of advertising, is to assess the delivery can bring you ...

Advertising: A Bridge of money voting

21st Century Economic Report, "Media convergence in the post-media era", 14, the headline is: "Vote" with advertising ——————————-the text of the split line ————————————-probably, today there are a lot of things in this society is still quite "democratic", but the following is not " "One person, one vote", but "one dollar one vote". A joint-stock company in a business society is a form of democracy in which the final decision-making power is in the hands of the most stock holders. The so-called "efficiency first" in the market economy is essentially a kind of "...

Guangdong Mobile push Bad WAP SMS reminder, what is the implication?

Guangdong Mobile push Bad WAP SMS reminder, what is the implication?      &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In Xiangfangwei's "Tracking operator Gateway Technology Group" (group number 6666602), there are users of the material, moving again in tricks, the reason is "respected users, you now visit the site may have bad information, we suggest you visit the following ..."

Wide-point communication is an advertisement of "Tyrants Jin"--eworld2013 speech

Thank Dcci Hu's invitation, thank the host and Liu Xingliang Teacher's organization, have the opportunity with a lot of electrical business friends in this meeting to share the idea and value of wide-dot effect advertising. ----------------The updated speech shorthand---------------Moderator: The next Tencent company Zheng Zhihao for everyone to bring the theme of sharing, "Guang-Tong is advertised in the" Tyrants gold. Ask you a small question, mentioned many times before the broad point of communication, the broad point is what kind of wide ...

Light friends Merge, oligarchs are ready

Four days ago, I was predicting that the next Alibaba-style oligarchy would be in the digital entertainment world, today at noon Light Media and friends of the century will officially announced the merger, Light Media initial shareholding 42%, the highest in two years is expected to reach 65%, light Media President Changtian as the new company "Light Friends" chairman and CEO, Wang Qindai, Chairman and CEO of China Friendship Century, will quit the new company. It is not like the novel said, "My voice just fell, China's Time Warner will be ready", in fact, this trend is unstoppable, discerning can be seen, but my mouth is bigger. Even I ...

A glimpse into the evaluation of advertising effectiveness

Last week, I browsed the blog and saw a poster at Gary Price's priceless website resource shelf. Gary said he found a series of papers that could be used in future studios called "Advertising data sources and user intelligence". To tell you the truth, I've never heard that name before, but this year the studio will launch a 13th edition. The studio is committed to solving http://www.aliyun.com/zixun/aggregation/13083.html "...

On the status of private enterprises in China from Zhao Benshan's sketch "donation"

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; "Are you Google me?" "In foreign film and television works often appear, but we do not have a person can think of advertising implantation, and if our country's film and television ads appeared in the" Why do you Baidu me? I'm afraid most people would think that Baidu did an implantable ad. In such as Guo's jokes "I want to go to the gala" and who would think that is Guo to CCTV to do ...

Ambition to see dream-the pursuit of excellence decorate the net

Compared with the ordinary summer in Nanchang, Jiangxi, 2008-7-18th noon The Sun appears more hot, because in this day of noon, decorate shop New Edition officially launched and comprehensive on-line, after the revision of the "Decorate shop" content richer, more extensive product coverage. In the entire content of the added "boutique apparel," "Fashion jewelry", "quality of life" and other sections, a change in the past is only skin care and cosmetics simple content. Since the 2008-4-16 on line since the Decorating Mall, a short period of three months on the product lines for a comprehensive update, click on the old version still see "Decorate shop-...

On intellectual property protection of transnational corporations from Microsoft genuine verification

Microsoft has recently released a message saying that since October 20, Microsoft will be for Windows XP and Office start genuine verification, the use of pirated users will appear black screen phenomenon, linked to the recent tomato garden incident, many people think that Microsoft in China's "anti-monopoly law" to pave the way, Lao Yao thought, not only Microsoft,   Many multinationals have their own intellectual property protection strategies. said that Microsoft this year only to pay attention to intellectual property some unfair, in fact, as early as a few years ago, Microsoft has already attached great importance to intellectual property, but did not arouse the attention of the media, because a few years ago Microsoft Lock ...

The design of Web advertisement title from microblogging virus learning

Last night, Sina Weibo sudden outbreak of virus, a large number of users recruit, "poisoned" users first received a link with the letters, click on the start of the automatic forwarding of micro-blog and letters.   The situation lasted until about 21:15, Sina Weibo posted a message on the official Weibo that the problem of malicious links was repaired and that personal information such as user passwords would not be affected. Spreading the virus behavior is not desirable, however, the fixed shock from the past observation experience, a lot of network marketing to do a good job of methods and techniques are similar to the spread of viruses, marketing, adult supplies, etc., the disaster will rapidly expand, one of the important ...

A deep analysis of the current situation of China's electronic commerce from the lightweight carrier

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The 21st century Human society entered the digital era, with the advent of the network and gradually mature, now the network has become an important part of all social activities. At the same time, the rapid development of the network also provides new opportunities for business development, the emerging e-business operation model should ...

From Norton to the stew

From Norton to disorderly stew &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The old cat (sixinying@hotmail.com) received the assistant alarm phone, I thought she suffered indecent assault, until three minutes later to understand: She turned on the computer results Norton Anti-Virus software alarm-system instantaneous ...

From the property restriction purchase order, see Bank loan move Network

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The new country 10 to Shanghai property market "12" in the "limited purchase order", out of the regulation of house prices, the further tightening of bank credit policy, so that the mortgage business further struggling, but stimulated the market to the credit business of mining innovation and try. The most typical of these is the bank ...

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