Advertising planning "Six words tactic"

Rationale: Rational thinking, rational interests, rational benefits

The heart: is the perceptual thinking, the heart feeling, the spiritual need

Set: is to focus on a little, the benefits of commitment to the effectiveness of supporting

Figure: Intuitive feeling, visual tilt, uneven impact

Empty: is appropriate to stay white, imagine the space, ethereal mentality

Call: Call of Action, impulse of purchase, stimulation of action

Among them, the product USP selling point, the focus is "rationale" and "Heart", any appeal, to take care of these 2 points, can impress people.

"Set" is the overall requirements of advertising, we must focus on the strength, as far as possible in the small point of breakthrough, otherwise the effect of decentralized power will be greatly compromised, even consumers can not understand.

"Picture" and "empty" are the requirements of the advertisement typesetting, to be beautiful and generous, to break the sense of balance, do not well-organized, to have impact, appropriate to leave white, in order to highlight the focus.

"Call" is the ending of advertising pen, advertising if there is no call to action, will lose a lot of sales, readers can not see the sense of urgency, will not buy now, will soon be forgotten.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Advertising should have this mindset:

Imagine that you are writing to a very good friend, you know his situation, you recommend a product to him, no commercial traces, he used to think value for money and thank you. If you highly recommend it, he will turn his back on you after using it, and then you will lose the best friend.

Each time the advertisement, must let the friend more trust you, more esteem you, this is the brand construction and the accumulation.

If you are engaged in marketing or marketing planning, the above experience can help you directly, you can compare yourself, if you are outside the industry, you know marketing also benefit, from the actual combat, easy to understand. (from China Aluminum Network)