Online Marketing

This year's "Super Bowl" rugby game is over, and advertisers are eager to see whether their brand managers and advertising agencies have worked hard to make it work. This year we saw many common theme ads such as animals, cute babies, and so on, but we also found that some advertisers chose to take risks. Audi may have been missed for the "Vampire Party" ad, but the carmaker has attracted a group of female viewers to buy its car because of the "Twilight" of its sponsorship of the film. Fiat's "glamour" ads may be more appealing than the sizzling steak, I bet, I've seen the broad ...

The so-called tradition in marketing lies in the traditional thinking and consciousness, the traditional communication content and means, however, in the background of the digital era, the integrated marketing of the new marketing elements is more and more.　　If only the traditional marketing and neglect of digital marketing, is indeed outdated, the so-called times, in marketing also. In many industries, such as in the CCTV advertising tender eye-catching liquor companies, its coverage through the powerful transmission of CCTV, brand, this is an industry's transmission characteristics, high hit the brand needs strong exposure, need to choose the right medium. Earlier in the industry has been circulating this ...

The industry has traditionally divided internet advertising into brand advertising and effect-type advertising, with the change of the audience behavior, marketing mode, interaction, precision and positioning has become the global network advertising development of the three major trends, not only for product sales-oriented effects of advertising, but also to enhance the image of the brand advertising has brought new opportunities. This change directly promote the brand advertising and effect of the integration of advertising, brand advertisers and effects of the main advertising of the future development is the same, brand advertisers have ...

July 21 afternoon, participated in the Alibaba Group Research Center held the "How to meet the mass of personalized consumption times" seminar, attending the meeting are from the network business enterprises, Internet consulting organizations and the media professionals, including Analysys International, "China Business newspaper", "IT manager of the world", "Internet Weekly", CNNIC, IDC, Eric Consulting, a total of more than 10 people. I also share some ideas.   Just now I have made a statement to illustrate my point. Personalized consumption era is coming, this consumption performance for the product diversification, exotic, non-standard ...

A piece of spit, do not like can be directly turned off. Before Gree replaced Jackie Chan's spokesperson, also feel very good, and the public opinion also sent a few micro Bo and Friends Circle, together a lively, but also because for a long time did not watch TV, also did not see the gree eldest brother Mingzhu and Wanda's eldest brother Wang two big enterprise parent-child Battle of Gree advertisement exactly is what appearance, A few days ago accidentally on the outside of the TV to see Gree's new ads ... I have to say, this advertisement is not as good as Jackie Chan's endorsement ads, rotten to the very level. About Gree's new advertising how rotten, after the text slowly read, first to review the Mingzhu why ...

New situation, new challenge, new users, new marketing new situation, new pattern, the global economy is still depressed and full of uncertainty, and the internet is also a profound change in the original pattern, in the past two years, smart phones, tablets and other mobile internet equipment, as well as micro-blogging, social networking sites such as the vigorous rise of web2.0, The new user experience mode is profoundly changing the way of communication and cognition of people. People in the network with friends and family to communicate, share the joys and sorrows of each day, but also with the trust of people to explore the good and bad of a commodity. This kind of circle, interaction, experience ...

Gao Shenning: Skills and methods of network event marketing with the development of network interactive technology and the outbreak of more and more social hotspots from the network, enterprises are trying or have made use of the Internet and consumers for various forms of interaction, and to carry out network event marketing, that is, to organize and utilize the celebrity, The news value and the social influence person or the event, causes the media, the social organization and the consumer interest and the attention. To put it simply, event marketing is about passing

Gao Shenning: The talent dilemma in the field of interactive marketing now, any http://www.aliyun.com/zixun/aggregation/6277.html "> advertising company or PR company, any media-related enterprise, 　　Want to circle some money in the Internet, all kinds of network public relations, interactive marketing companies and quietly recovery, compared to the wave of two years ago, today's interactive marketing companies appear more reserved, mainly in the screening of talent and customer demand. It seems that the central ...

Expo Marketing has become a new brand promotion opportunity after the Olympic Games marketing. 　　So, how does the enterprise capture such hot spot event to carry on the precise interaction, occasion superior? March 2010, hosted by Tencent, BMW (China) exclusive cooperation online large-scale interactive activities "BMW-Tencent Expo network volunteer relay" attracted tens of millions of of users to participate. 20,100 Expo volunteers at the same time received from the QQ client sent the "invitation hint", from the 20,100 relay route officially activated to now, has more than 60 million of users to join. Of course, compared to 20 ...

Digital Integrated Marketing Series VI: Effective development of interactive marketing business text/Gao Shenning probably this time last year, I have written an article has been widely concerned-"" with internet users to attack opponents "network underworld will Fall", the first introduction of the "Network Triad" this concept, and then widely concerned about the main reason, is to " Network Hatchet "This profession has been sublimated. The concept was then widely used by major media. The reason for this concept, is in master Kang Water Gate incident, after a profound reflection, once had to leave the industry to find another occupation of the idea, last year country ...

"In KFC stores called McDonald's takeout," This is the consumer of KFC "seconds to kill the door" response. April 6, 2010, KFC China launched the "value of Tuesday" seconds kill activities, 64 yuan to go with the whole family barrel as long as 32 yuan can be hand, the instantaneous detonation of the national purchase enthusiasm. As the number of participants beyond the KFC is expected, when consumers go to buy to be told the coupon is invalid, KFC gave the reason is that some coupons non-KFC official offer, so the cancellation of exchange activities. So "value Tuesday" Face "Black Tuesday", KFC in the consumer's a curse sound ...

E-mail marketers are most enthusiastic about the five strategies 1 &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; More effective mail delivery platform 2 high-friendliness Mail page design 3 &nbs ...

According to Smith Harmon, a mail marketing service provider, the retailer sent a record number of emails on Thanksgiving and next Monday. However, another study shows that many of these messages may not be delivered to the mailbox. Smith-Harmon said on his retail mail blog that on the second day of Thanksgiving, when we were familiar with black Friday, 69% of the major online retailers sent at least one promotional email, compared to 59% in 2008. In Sunday after the festival, 45% of retailers send at least one promotional letter, compared to 36% last year. For retail email marketers ...

Before: Spring Festival Gala, the role of 800 million users, super "eyeball" effect, all make this product can be called super product; around this media product, each advertiser in the Spring Festival this special day, each show its ability, or for the brand, or for sale, or buy a next year's Peace of life- Reviewing the performance of the network companies before and after the Horse Spring Festival Gala, we should have a good reference to the marketing people in the coming year. 1 See a joke: "When you do not travel, do not take risks, not to talk about a love, not to try not to try life, just hang a little letter every day, brush Weibo, shopping taobao, ...

Yesterday afternoon, I received a magazine sent by the textile and clothing weekly, which published an interview with Li Xiaohui reporter last week. This time the theme is "New Media marketing Apparel: Do not sell is Word-of-mouth", one of the sections on the blog marketing Some of the problems and cases, the main business involved in our club @ Yiwu around the charm of the floating Dragon brand and Joyth dress. Details can look at the links, page 9th and 10th Http://info.cloth.hc360.com/2010/07/140819287635-9.shtml&

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Sina Weibo has recently been cleaning up zombie fans (Sina Weibo) as "zombie fans" or "dead fans" for a number of users who have long been without dynamic, the same IP address for multiple microblogging numbers. ), this is a good phenomenon. Explain more and more enterprise account entry has caused the SINA official attention ...

What is the hottest social media tool today? 　　A lot of people would say it's Weibo! Yes, Micro Bo is one of the hottest social media, foreign Twitter is Weibo ancestor, how to use this here is not much talk about the value of micro-blog and how to effectively use micro-blog marketing; Any social event can escape the live broadcast of Weibo, sometimes more than the http:// Www.aliyun.com/zixun/aggregation/32714.html "> news media speed ...

Rumor has finally become a reality, but the protagonist is not Sohu is not Alibaba, but Suning-suning combined with 420 million U.S. dollars investment pplive, of which Suningyun business capital of not more than 250 million U.S. dollars, holding a pplive 44% stake, become its largest shareholder. In the Suningyun of the external spread of the caliber, multi-screen marketing accounted for a certain length, "The acquisition of pplive help companies to seize the Internet's multi-screen access, rich digital content products, create a new interactive shopping experience, improve the accuracy of data marketing capabilities." "Multi-screen entrance, in fact, very simple, suning understanding of the electricity quotient competition is not yet ...

A few big nets are already rolling out, these nets are not only what we call the Internet, in addition to traditional media, traditional sales channels, network sales channels (electricity), mobile internet has also been built into several large nets, these several large nets in the development of new technologies, began to appear fusion, this trend is becoming more and more obvious, 　　Also more and more widely by the electric business enterprises and a small number of business integration applications, forming a multiple-screen integration of the whole network marketing. The "screen" here not only refers to the screen, but also includes newspapers, magazines, outdoor media and so on. First look at the newspapers and magazines, these two categories in the last 10 years of strong ...

Remember in 1999, a book called "Watercress" article asserts: "Marketing is dialogue." The theory holds that marketing is a place where people discuss their views face-to-face, and that they discuss the products they buy in the marketing market. The mass media, they pointed out, made the conversation proceed unilaterally. 　　Now, the Internet has a powerful power to open multiple channels for product developers to build a global market, so the marketing market is really a place for dialogue. This theory makes the marketplace vibrate, "watercress" therefore becomes 2000 the 10 big business books, also becomes the new century ...