Share Enterprise Weibo marketing strategy

What is the hottest social media tool today? A lot of people would say it's Weibo!

Yes, Weibo is one of the hottest social media, foreign Twitter is the ancestor of microblogging, microblogging how to use here is not to say the emphasis on the value of micro-blogging and how to effectively use micro-blog marketing;

Any social event can not escape the broadcast of micro-blog, sometimes more than http://www.aliyun.com/zixun/aggregation/32714.html "> news media speed, is the use of Internet high-speed information highway carrier , the Internet, especially the fast fish eat slow fish world, so for the information of the speed of capture and resolution mechanism of its reaction speed indirectly also determines the pace of development of enterprises;

So for the enterprise how to carry on the microblog marketing?

First of all, for who to manage the maintenance of micro-blog We suggest that there is a right or can be the decision of the person, because this can timely reply to the problem of netizens, or feedback time is too long (internal process) is prone to users negative and negative mentality;

Secondly, for the maintenance of micro-blogging time, we suggest that the long-term uninterrupted, because in order to timely understand the voice of netizens;

Finally, we explain in detail from the following aspects:

(Fans: We are also interpreted as a user or potential user)

First, fans looking for

There are a number of ways to find users and prospects in your organization:

1. Search by keyword

Sorting out a batch of brand products and long tail keywords, search, to find additional users, take Sina Weibo example: the maximum attention to 200 people a day, a total of 2000 people, attention to the people after the deletion of some do not pay attention to the fans, and then to find added

2. Search by Region

Search for users to filter according to the region, effectively improve the quality of users to find the target area of the audience

3. Based on gender search

The same keyword search and fan search, according to the user's gender screening attention and add, relying on micro Bo this real network community quickly found the enterprise needs of the target audience body

Second, fan interaction

The purpose of the fan interaction is to deepen the brand awareness and brand awareness, the core is to effectively understand the real voice of netizens, for these sound products and services to optimize and improve;

Third, fan marketing

1. Content sharing

A) video (corporate travel, corporate meetings, corporate events, advertising, highlights, behind-the-scenes exposure)

b Picture (element best with funny, humorous, cute one of them)

c) Text (Create new network nouns in a humorous way to promote brand, forwarding other relevant hot events to resonate)

2. Event Planning

A) forwarding (defined around forwarding number and propagation range)

b The number of fans (around the number of interactive netizens limit, control the spread of the range)

3. Vote Planning

A) hobby voting (life, entertainment)

B Product related voting (product, spokesperson, function)

(c) The current hot spot vote (for the personal opinion of the event)

4. Fan Analysis

(a) analysis of the individual attributes of the fans (sex, region, fan friends, whether or not to be certified celebrities)

b Analysis of Fan's personal behavior (topic direction, personal label)

(c) Analysis of fans ' attention to users (sex ratio of fans, focus on users)

Micro-Blog Marketing is the details, the above share is only some of the basic strategy, Micro Bo do not need to do good technology but strategic direction (positioning), which should be analyzed before the enterprise to establish micro-blog;