Online Marketing

Recently saw a joke: "There is a restaurant shop celebration, ready to discount feast, posts are sent out, suddenly the next door of Liu's restaurant also posted a notice: Tomorrow Rice not money!" Neighbors round to Dan, the results found that the price of Liu Jia, the amount is not enough, the result of diners all the nearest to Zhang home ... So Zhang family business is hot, incidentally also received a lot of red envelopes. After the outside rumor, two family is a relative! Neighbors sing: Can't afford to hurt! "Although it is a network of jokes, but give us a lot of inspiration, this is a typical way to compare marketing, in the encyclopedia to explain the" comparative marketing ": Enterprises through a variety of intuitive ...

You may not have noticed that "vampire" fans are controlling the entire network. The last time the public was so concerned about vampires or in 1994, Brad Pitt and Tom Cruise's two handsome "vampires" were fascinated by big fans. 15 years later, the vampire boom again swept through. 　　This is largely thanks to the upcoming second film, "The New Moon," based on the "Twilight Saga series" by author Stephen Mayer (Stephenie Meyer). As a marketing person, watch how these books reach the peak of publicity ...

As a means of communication, SMS has become more and more widely used. From relatives, classmates, friends, colleagues of the exchange, and gradually developed to the government public information release, corporate notification notices, mass sales, such as commercial http://www.aliyun.com/zixun/aggregation/18665.html "> Application areas." In the health examination industry application is also the majority of physical examination institutions concerned, we have seen a lot of large medical institutions began to use SMS marketing. Recently, such as the adjacent network to do two of customers SMS ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; such as neighboring network short message marketing services to customers mainly to the beauty industry, beauty industry target user groups are relatively fixed, and have strong geographical area attributes, the use of SMS marketing, the use of short message marketing precision and rapid characteristics, so that beauty agencies and target customers quickly established a relationship between Of course, SMS marketing is still a means. Let's see, beauty ...

The speed of the intelligent era, prompting all walks of life are struggling to move forward. Smart phones, smart watches, Smart TV, intelligent home related terminal equipment, for the first conceptual intelligent market played a role. 　　Today we talk about the http://www.aliyun.com/zixun/aggregation/8370.html "> Business change and Marketing innovation in the smart TV market." Popular, the emergence of intelligent television for family life has added a trace of the power of science and technology, so that the original passive acceptance of the view ...

First of all, thanks to the many readers who left messages yesterday. Originally the voting option can also have a fourth item, is the book and the blog simultaneously writes. 　　But I didn't put it on, because if I put it on, I guess we all chose this option. Read everybody's vote message, oneself also estimate a bit, decide the normal blog and book at the same time write. But the normal blog may be a little less, not every day. Sometimes the content of the book is more interesting, it will also be posted in the blog. 　　Work hard, both. Write today's Smxhttp://www.aliyun.com/zix ...

The division of SEO industry has attracted people's attention, although the link bait has looked up again in recent weeks. Obviously, politics and religion are always the arguments, but SEO tactics should not be discussed in polite business, especially with http://www.aliyun.com/zixun/aggregation/18417.html "> Network designers, 　　Internet technology experts and other enterprises. Small search engine meetings are still being taken seriously and there are a lot of attendees. They provide a safe haven, where ...

Google recently launched the DoubleClick AD Exchange advertising platform in China, which marks the official Chinese network advertising into the Internet 3.0 times. We know that the traditional display advertising is based on the purchase of "related content" (contextual Buying approach) as the dominant, that is, advertising in the promotion of products related to the Web page, trying to improve the accuracy of the delivery, for example, if advertisers want to attract young beauty-oriented female consumers, Will choose a large portal ...

December 7, mail marketing service company Epsilon released 2011 years of Q3 Mail marketing trends and Industry benchmark Research report, for the vast number of businesses engaged in mail marketing to provide some reference, our "Network business Success" of the journal will also learn from experience. These statistics are tracked by tracking the 5.7 billion emails sent by Epsilon in the 3rd quarter. Whether the year or the chain, the 3-quarter mail opening rate has increased, the click-through change is small. Q3 Overall Performance: 1, the arrival rate of the message continues to increase, now reached 96.5% 2, open ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Recent major forums have appeared "the most expensive ads in IBM history" posts, each promotional page in the IBM It Foundation log, which is presented to the IT manager world, is embedded with stamps, worth 80 cents per stamp, costing only the postage for each "IT manager world I" ...

SAN FRANCISCO---IBM Group is responsible for North America's demand activities vice President http://www.aliyun.com/zixun/aggregation/10961.html ">matt Preschern was awarded the title of 2012 's Best business-to-business digital marketer. This year, Preschern in the "Intelligent Earth" campaign to use digital platform to promote IBM's hardware and software and services, his efforts have been recognized. Preschern is referring to "s ...

FreshDirect is a New York online grocery grocer who is a successful food retailer with a strong customer tracking system. I believe that a lot of attention to foreign trade e-commerce friends have heard of. 　　The image below is the homepage of this website. Http://column.iresearch.cn/UploadFiles/2012-3/36394004.gif here I want to say is not how it got rich, but talk about how it is through e-mail to promote its mobile products, the promotion of ...

Federated Media is a small advertising agency that can help customers put targeted ads on small but influential social media sites (mainly some well-known bloggers).　　It has just launched a beta version called the Dialogue Marketing Toolkit (conversational Marketing Toolbox), which is expected to help customers measure the social media's help in marketing. This "Dialogue marketing toolbox" has been included in the Aiderss, Buz ...

Email marketing for http://www.aliyun.com/zixun/aggregation/37634.html "> Foreign trade e-commerce, email marketing is the best way to maintain customer relationship," network business success of the road weekly " The training content is internationally accepted licensed email marketing, it is different from spam, is an efficient, exquisite, customer licensing marketing. Use this marketing method, you can maintain a good customer, and plowing, thus in the old customer body ...

In a previous column, I talked about the challenges of branding when they simply collected followers from social media to try to upgrade their business through social networking sites. 　　It's easy to get followers, but it's hard to get valuable followers from them. At the end of the last column, I came up with a new http://www.aliyun.com/zixun/aggregation/36284.html "> Marketing Model Cafe, which is very useful in developing strategies to drive real value." Someone asked me ...

Recently, Bazaarvoice introduced a kind of can let the manufacturer direct http://www.aliyun.com/zixun/aggregation/28448.html "> User comments and product information pushed to the online mall Word-of-mouth Marketing Products- 　　Brandvoice, this is a product that can directly increase the number of online comments, improve the final customer conversion rate of the network marketing products. At present, more than 290 major customers have adopted Bazaarvoicee software ...

A few years ago, it would be abrupt to put social media and business-to-business marketing together. Because social media is played by young people, these youngsters like to share pictures and tweet about which Starbucks they love. But these changes have taken place today, and the fact that as social media has become a necessity for business, the most influential module of social media is business-to-business. Social media and social media are well known today, as Facebook, Twitter, Pinterest, Tumblr and LinkedIn are slowly growing, and these social mediums can attract huge numbers ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Recently has been doing some business network marketing consulting, there are individuals, private, foreign capital, as well as the world's top 500 enterprises. The main brand to deepen the impression of consumers, more is expected to bring traffic and the ultimate target customers. Below discusses the classification and the commonly used promotion way. 1, the big brand enterprises, especially for personal consumer goods main push brand: The main way is a variety of platforms big ...

We have been discussing the marketing differences between Business-to-business and Business-to-consumer and the impact of brands. 　　Then Adreach experts will uncover the mystery of business-to-business marketing. Many people can't tell the marketing nature of business-to-business and Business-to-consumer, it is intuitive to think that a business user-targeted marketing, the general consumer as the goal of marketing, but in fact this is a superficial phenomenon, the consumer is a brand building process, and business-to-business has crossed this step, 　　To provide users with intuitive use and feedback experience. In fact, Business-to-business brand strategy is to build ...

The mail struggle has continued. 　　As the average number of messages received by the recipient increases each year, sending a message to a potential customer is not easy. It's easy to write emails, so many people mistakenly think that "the message is simple." "As a result, marketers continue to send http://www.aliyun.com/zixun/aggregation/12915.html" > spam messages to potential customers. If you want the customer to see your email, you can consider the following 3 strategies: email content need to be simplified ...