IBM Stamp Marketing: trendy or outdated?

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; Recent major forums have appeared "the most expensive ads in the history of IBM" posts, in the world with the IT manager of the IBM "it base log" in each of the promotional pages are embedded stamps, each stamp value of 80 points, only the cost of calculating stamps, each "IT manager of the world I" BM's advertising costs will reach 1.6 yuan, this should be the author that "the most expensive ads in IBM history," The direct reason, by virtue of IBM's strength, I believe that this is the most expensive in the history of the wrong, this advertisement is certainly not the most expensive IBM advertising history, but IBM with relatively outdated stamp marketing is still curious.

Advertising with stamps, at least in the mainland IBM opened a precedent

Hidden stamps in the IT base log of IBM

For many, even after 80, the internet era of stamps may be just a close to the elimination of goods, but for people close to middle age, stamps can often bring many good memories, after all, in the absence of the Internet, the letter is as common as the current e-mail, IBM using stamps for marketing, The target is the CIO, CTO and even CEO of major enterprises, can climb to such a high level, believe that these cxo are mostly middle-aged, the use of stamp marketing can at least remind these people good memories, the effect of course is not other means comparable.

A lot of people in the internet age read the habit of reading Yimushihang, this is certainly not what advertisers want to see, the stamp into the IT base log, through the fictitious two characters Gil and Ned, each log tells a story, as the above picture shows, if there is no stamp, It is hard to believe these cxo to read the text next to each other.

In the face of increasing business, data center management is becoming more and more troublesome. Now, the data centers of many large companies are an overgrown and devastated data center, in which we do not see Gil, who is said to have gone to the supermarket to buy herbicides. Poor Gil. The only way to think of the overgrown room is to weed. Ned proposed a change of data center.

Because of the existence of stamps, the whole advertising story is very interesting and fascinating, readers also want to know how IBM interpretation of other ideas, will naturally be as careful as reading philosophy books, such marketing believe that no stamps difficult to achieve, Two stamps but 1.6 yuan, if really can attract these cxo to read carefully, any advertiser will be willing to give.

From the above analysis, IBM choice of stamps as a marketing carrier, it can be said not only is not outdated but is very trendy, but also shows that the internet era of traditional media has not been abandoned by advertisers, contrary to the combination of new media, the entire marketing appears very compact, but also very creative, after all, IBM Marketing object is not the It is not ordinary consumers, but the senior officials of the major companies, this postage stamp is not high, the effect is surprisingly good, in the process of allowing customers to appreciate stamps unknowingly received the IBM concept of education. (author, Lao Yao)

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