SMS Marketing Application Case Analysis-beauty industry (such as neighboring network)

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; such as neighboring network short message marketing services to customers mainly to the beauty industry, beauty industry target user groups are relatively fixed, and have strong geographical area attributes, the use of SMS marketing, the use of short message marketing precision and rapid characteristics, so that beauty agencies and target customers quickly established a relationship between Of course, SMS marketing is still a means. Let's take a look at the strategy of SMS Marketing in the beauty industry or the word .       SMS marketing in recent years has been recognized by many industries and accept the beginning of use, The beauty industry is no exception. Any media is only means, is the problem of surgery, the key to solve the problem is to see the law and extension. SMS is also a kind of surgery, marketing is the way, so both must be combined to play a role. Now let's analyze the beauty industry, Marketing this way and the combination of text messaging: first, new customers-free to shop experience service for beauty organizations, the old customer service is the most important job, good Word-of-mouth legend is more effective than any advertising. However, we must also admit that the old customers must have a loss rate, this part of the loss of the old customers, beauty structure must be developed through the development of new customers to make up. Therefore, beauty agencies in each month will arrange some free to shop experience activities, through the form of text messages will be released, for the data must also be a certain requirement, mainly in accordance with the region, age, phone calls three conditions to filter. Second, the first to shop customers---  SMS tracking   Gifts when customers first to shop consumption, beauty agencies can send greeting messages, ask the feeling of service, and can give small gifts, in the next to the store to collect, so that customers can remember beauty shop and remember to come again.   III, the old customers to deal with beauty packages---appointment reminders   Beauty tips for the old customers have been handling the annual card, meticulous service and tracking essential. Can be a reminder by SMS, such as the next time to come to the store should be the day, in the season change, SMS marketing can be through the beauty of small knowledge such as knowledge of the content to do, so it is very practical for the old customers. Birthday Greetings This is the most commonly used SMS marketing strategy. Although now the greeting message is indeed more rampant, but in the birthday to send sincere, warm blessings, customers will not object, here should pay attention to the editorial planning of text messages. Beauty industry belongs to the authentic service sector, the service industry marketing is the forever cheat is sincere services, not to let any new customers lost, SMS marketing should be better, more closely with the content of services, so it can thrive fertile ground.      author   Beijingsuch as neighboring Network Technology Co., Ltd.   senior marketing consultant    msn ywxchina@hotmail.com Beijing Network Technology Co., Ltd.-enterprises around the network marketing experts    www.rulin.net   (Welcome reprint, please keep the source of the article and the author is consistent with this site Www.rulin.net/blog)