Tcl Disney Children's TV alternative marketing leads to industry trend

The speed of the intelligent era, prompting all walks of life are struggling to move forward. Smart phones, smart watches, Smart TV, intelligent home related terminal equipment, for the first conceptual intelligent market played a role. Today we talk about the http://www.aliyun.com/zixun/aggregation/8370.html of the smart TV market "> Business change and marketing innovation."

In popular terms, the emergence of intelligent television for family life has increased the power of a bit of science and technology, so that the original passive acceptance of video transmission consumers have the initiative to interact with the television, the transcendent entertainment experience custom. So the era of intelligent television is also known as the image of TV 2.0 times. At present, many TV manufacturers have transformed the field of intelligent television, through product innovation, hardware innovation in order to quickly gain a foothold, for their own brand in this field to share a cup of soup.

However, the internet market changes too fast, hardware upgrades too fast, intelligent television replacement so that consumers do not start. Half a year ago to buy this, the last six months and a better than this configuration of smart TV, high-frequency hardware updates so that consumers can never find the intelligent technology to bring them superiority. So the smart-TV brands that compete for hardware can only be profitable for a short time, lasting profits need to be renewed, and this radical marketing model is dangerous and consumers are not fully accepted.

So why should I write Tcl Disney Children's TV in the title? Because of its marketing, its product positioning, its user value sedimentation. If the perfect hardware configuration is the basis of intelligent television, then TCL Disney Children's TV is nothing more than the realization of the real innovative value of intelligent television. The reasons are as follows: (1) The first intelligent television (2) to propose and create a children's vertical area is the first intelligent television eye protection system for children with exclusive vision correction (3) The first United Disney Company to launch a built-in child-rich application of smart television. Three first, what does it say? It explains that Tcl has done a full investigation and preparation in the field of Intelligent TV segment market, and transformed the market demand through its own innovation into excellent products, which is estimated unheard of in other intelligent TV enterprises, because everyone is busy competing for hardware configuration.

Thus, TCL Intelligent TV in the marketing positioning is not widely to promote hardware configuration, but will focus on the vertical market in the user experience. This is compared to those hardware configuration of smart TV companies, is a step forward, but also for its development in the vertical area has laid a certain amount of resources accumulation. Relying on children's vertical market, research and development related to the demand experience products, such as TCL joint with the technology launched by the prevention and control of child myopia "video training Treasure" technology. The model for a child-market stereo business model is believed to be emulated by other smart-television companies.

Smart TV from the broad to vertical, Tcl is walking in the forefront of the industry, I believe that with its vertical commercial layout of the continuous improvement and product innovation, the world's first color TV camp's leading edge will be the greatest degree of consolidation.