Online Marketing

Recently, the social networking site http://www.aliyun.com/zixun/aggregation/1560.html ">facebook to launch a widely watched timeline (Timeline) function, so what will it do to promote branding?" We know that today's Facebook brand page is being upgraded and what the revamped brand page will look like is unknown. Most likely, the new experience of Facebook's individual users on the timeline feature will affect ...

This article is from social media enthusiasts Vicky Jing Xu, a study tour in the Netherlands little Social Media Geek. Obtained a master's degree in media from the University of Erasmus in Rotterdam, and is committed to building a bridge between Chinese and foreign social media research. Pay close attention to the development trend and direction of Chinese and foreign social media and how to use social media for marketing and promotion. Micro-BO connector address: Http://weibo.com/vickyjingxu. Corporate on Facebook ...

Whether it's viral marketing or word-of-mouth, they come from good ideas, perfect timing and strong execution. At the time of her reputation, Paris Hilton Hilton The critics: "I will succeed, I am a marketing genius." "Unfortunately, we are all ordinary people, and to get a lot of eyeballs and create millions of sales of marketing activities, the challenge is no less than the Hilton Hollywood big comeback." However, every year there are many creative marketing activities to win people's Flowers and palm ...

(published in the November issue of "Successful marketing": "Big brands fall in love with social games", written in September) right now, there are no more than social networks and social games. From the fast-food brand McDonald's to software giant Microsoft, from auto manufacturer Honda to chain convenience store 7-11, the world's major brands have been eyeing it, coveted the growing territory of the marketing fertile ground. Social games have both the network game and social network characteristics, not only has the enterprise coveted the huge user base, but also because of its novelty and interesting to reduce the consumer's resistance, promote the interaction between the brand and users, ...

Business owners around the world are using various social media platforms to promote their products and reach consumers. Many companies, thanks to their strong presence on the Internet, have succeeded. But there are some that have cost a lot of money but have not worked well. So before you start using social media platforms, it's important to get your social media skills in check. A better approach would be to understand the 10 most common pitfalls of social marketing and how to avoid making them. Myth 1: No clear social marketing strategy "Forbes" magazine columnist Pamela Spring ...

Marketing for the social networking age the general user of the July 7, 2010 social networking site is usually "one after another" to develop friends and followers, and then use these connections to share their views, the latest "Double Rainbow" remix links or any important news of the day. The social network is based on trust and loyalty, which is what marketers want their customers to have, so the use of social networking is a good opportunity for marketers. People are more likely to believe that videos with lots of friends or on YouTube have a lot of people watching ...

The first time I went to rock climbing, I couldn't find the skill at all. My friends and I are like beginners, and we see everyone else doing very well. The thought of climbing to the top of the wall was exciting, but we didn't know how to climb it. I think a http://www.aliyun.com/zixun/aggregation/7786.html "> Social Media Marketing program may have the same feeling. Everything was exciting at the beginning of the origin. You know exactly what you want to do and what you do for ...

According to compete company recently provided a survey report shows that in many mainstream websites "social sharing traffic" has exceeded the "search engine traffic", the main source of traffic to major sites. With the development of web2.0, social Network (SNS) has become the most viscous, highest confidence and most active website type. Microblogging, SNS community, Digg-type platform to bring the site's traffic is soaring, especially for video sharing tired site. "Social Sharing button" is popular in the network of major media to do a more detailed ...

This article introduces 8 well-known companies such as Intel,evernote, Ogilvy and other cases to see how they are through the participation of guest blogs, to help their businesses and individuals better in shaping the brand, rapid promotion of visibility and influence. As a gradually rising social marketing means, can help enterprises and individuals to better shape the brand, rapid promotion of visibility and influence. This article lists eight well-known companies to use guest blogs for different purposes, aiming to provide readers with some new perspectives and ideas for understanding this social media tool. The guest blog is a double-edged sword written in front of you. ...

Successful use of social media is not about making yourself ubiquitous. All you have to do is selectively specialize in the areas you specialize in. Seven crimes of social marketing earlier this year, I attended an exhibition for bloggers, podcasts, http://www.aliyun.com/zixun/aggregation/18427.html, > Web content Creators and social media innovators Blog World and New Media Expo (BlogWorld & Expo). Show ...

From December 12, 2011 to 14th, it is the 2 anniversary annual meeting of the Wei Ya Network Business Club. The annual meeting, 211 members of the total of 400 people from all over the country gathered in Shanghai. This is a rare in Sina Weibo to organize the opportunity to promote the group, but it is difficult to be in the group to promote the activities of participation in the game elements, so that everyone in the joy to do promotion. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; I first ...

Many small companies are starting to enter the social media platform, using the advantages of the Internet to build their own customer networks and communication channels, and all this cost is very low! &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Refers to the soft sand to understand a foreign family spine massage clinic, through the social media channels to communicate with customers, has achieved better results. This is a doctor opened, he owns a website, a ...

Marketing master Philip in its "chaotic era of management and marketing" book, the environmental issues as the increase in enterprise risk, triggering a chaotic era of the seven major determinants. He pointed out that people and enterprises should be more responsible for consumption and investment, consciously protect the environment, save resources, the "Green movement" the scope of the impact of more and more extensive, more and more influential, difficult to deal with environmental problems, will aggravate the enterprise risk. Whether it is the domestic market repeatedly exposed formaldehyde over the problem, or export markets in Europe and America strict green standards for Chinese furniture enterprises ...

Some time ago I wrote an article "This is an interactive era", after the release of the article, many friends and I discussed the core competitiveness of interactive marketing, after several PK controversy, we agree that the core competitiveness of interactive marketing is technology. On this issue, why can agree with friends, for the following reasons: First, every time the Internet innovation, technology is the first impetus. Since the 70 's, human has invented optical fiber technology, satellite communication technology, various innovative information exchange technology. It is these technologies that carry the Internet from the original time of the web ...

As a corporate owner/http://www.aliyun.com/zixun/aggregation/38848.html "> Marketing staff, we all want to reduce costs." However, many business owners have been too focused on reducing costs, ignoring growth. If you don't have a client, it's hard to survive, not to mention development. It's easier to cut down on marketing costs than you think. There are five ways to do this. 1, eliminate waste over the years, I saw hundreds of marketing plans. I can be honest ...

The speed is less than 30 m, I am in Zhongguancun near the north of the four ring of a few blocks, the surrounding is as always, by the flow of people, shopping malls broadcast, and including large goods, noodles, three-wheel, including the noise of the shrill sound of the common composition of a noisy ... To be honest, I don't really like coming here, nor do I want to know why there is a Liu motivation here, but today it is purely to focus on a start-up that has almost instantly gained prominence, and the CEO who is equally concerned. Today's protagonist, Wang Zhuyun's pole-routing company, has just moved nearby. In the current situation, I don't seem likely to be like the first few ...

When we explore the database marketing, will be concerned about the source of customers, customer source of a lot of ways, such as: User contributions, day-to-day marketing, partners, etc., with the development of the Internet, search engine contribution is becoming more and more obvious, especially for small and medium-sized enterprises, may become a day-to-day marketing the best way However, search engine marketing is not only Google, Baidu and other bidding ads, will involve the construction from the site to the internal business process of the overall transformation, so the establishment and implementation of search engine marketing will have the following work to do: marketing site construction of the current site is more ...

As I understand it, not necessarily, the so-called integrated marketing, that is, in the various media and advertising forms of understanding and understanding, based on the customer's stage, the customer wants to achieve the goal, as well as the customer to achieve this goal of the desired time and the budget prepared for the customer to assemble the best solution, 　　including in the different stages of the selection of those media, the use of what type of advertising, different media and the proportion of advertising, advertising campaign planning, advertising copy creative, and ultimately perfect implementation, to achieve customer goals. The type of media is many, first simple divided into offline media, online media, online media ...

The following is today and Chrysanthemum Lok Dairy general manager Hui elder brother in Weibo to explore its social marketing experience of the record (no word deletion), can be very responsible pat chest tell everyone 2 things: 1, Hui elder brother and Chrysanthemum Music is Sichuan the first batch of Pathfinder, during the road did not dare to say to everyone to bring absolute guidance, 　　But at least it will give you a small amount of substantial tuition; 2, you will feel Hui brother and Chrysanthemum Music in good faith, you will be in the milk industry crow a black market has such a frank home enterprise and proud! The first part: about micro bo burnout period Hui elder brother: [Altman] ...

Now is a good time to get married, and Prince William's Royal Century Wedding is in various ways to attract the eyes of the world, is called the first gun. 　　Because of the wedding, the Internet is full of information about the wedding activities, and publishers are also aimed at this opportunity. As the site reported last week, sites such as brides.com and TLC have used personalized content related to the event to attract viewers ' attention, which provides a great opportunity for brand owners to advertise. Whether it's a TLC wedding report, a photo, a quiz, or a survey, ...