Social marketing Seven sins: To get the most out of social media, you need to be mediocre.

Successful use of social media is not about making yourself ubiquitous. All you have to do is selectively specialize in the areas you specialize in.

Social marketing Seven Deadly Sins

Earlier this year, I took part in an exhibition for bloggers, podcasts, http://www.aliyun.com/zixun/aggregation/18427.html "> Web content Creators and social media innovators – the blogosphere and the New Media Expo ( BlogWorld & New Media Expo). The exhibition is large in size and lasts three days with more than 130 chapters. One of them was the opening meeting of the humorous Scott Stratten (hereinafter referred to Stratten) entitled "Seven Sins of Social Marketing" (7 Deadly Social Sins).

Stratten is a renowned speaker and an expert in the field of viral, social and real marketing (also known as unmarketing, which makes himself a trusted expert in targeted audiences).

Scott Stratten in a speech.

Here's an excerpt from his interesting and insightful speech: "Successful use of social media is not about making yourself ubiquitous." All you have to do is selectively specialize in the areas you specialize in. "To get the most out of social media, you need to be mediocre because everyone else is bad," Stratten said. ”

Want to succeed in social marketing? Stratten that the following seven major mistakes must not be made:

Audience participation is the biggest role in social media, so if you just post mechanically, without getting the audience involved, this is futile. The duration of a microblog is about five minutes, and if you don't interact with the person replying to your microblog, you lose the opportunity to talk.

"What kind of products do you like best?" "Such questions do not appeal to the audience. Because the focus is not you, but them. In addition, do not only accept positive evaluations. Sterleden said: "The rules are not yours." "This will only make people laugh and not get people to share."

In social media, the time left for you to reply has been greatly shortened. In the past, the company can also say: "We will reply to you within 5-7 days." And now you have to reply in a matter of hours or even minutes. Sterleden said: "If you do not plan to manage social media on time, you might as well delete your account number." If you don't have time or hate humans, don't do it. If you don't always post, don't expect to have any influence on social media. ”

We've all seen the ad: "50 dollars, I can bring you 1000 fans." "There is no shortcut to expanding influence in social media. It is not a digital game, the audience's participation is the key. If you want more fans, more people to read and more people to share, let your content shine.

Stratten gave two examples--former U.S. Congressman Anthony Weiner accidentally sent his pornographic photos to Weibo, and a Red Cross employee misused the Red Cross's Twitter account to send a drunk microblog. Never say anything in social media that you don't want your mother, your priest, or your children to know, Stratten warns.

If you make such a mistake, remember to admit it immediately. Stratten said: "If there are serious consequences, it is useless to escape." "Stratten praised the way the Red Cross handled this outrageous microblog.

Stratten the "forward to their own advantage of Weibo" classified as such. Don't just forward compliments to others. Don't behave selfishly. Do not "superficial modesty, really for bragging."

Social media gives people rights. When a complaint or problem arises, you must reply. If it is a malicious post, delete it immediately. But if it is constructive criticism that cannot be deleted, be sure to reply.

Stratten said: "Successful use of social media is an opportunity to succeed." ”

If you answer someone's question in private, be sure to make a public announcement that you have answered the question privately, so that everyone knows that the problem has been solved.

Stratten compares indifference to the biggest enemy of social media. For example, there are so many companies on Facebook to send out a targeted, unattractive invitation to the event, causing people to become indifferent to all the invitations and feel irrelevant. "We are destroying the role of social media," he said, "and it is one of the greatest tools in recent years."

Passion。 Any successful social networking site cannot be separated from passionate support. For example, the secret of Pinterest success is that it mobilizes people's passions. But then the excessive commercialization ruined all the enthusiasm of the user ("returns from every picture published by the user").

Don't ignore the phone. You have to use the apps on your phone based on the needs of your audience, and if the content you publish doesn't appeal to them, it means you'll lose them.

Don't use technology needlessly. For example, the QR code (a Quick Response, one of the two-dimensional codes) is really very important, but Sterleden said: "We have not played its role." "The QR code on the Billboard (No cell phone signal) is abused by the company." "Every time someone scans a QR code, he often finds it useless, and it's supposed to be ruined by us." ”

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This article is from @socialbeta content partner @ American Communication

Edit: @ Shellie shally

This article link: http://www.socialbeta.cn/articles/7-deadly-social-sins-2012.html