Online Marketing

BEIJING, November 1, 2013--Big data, cloud, social and mobile technologies have changed the way modern marketers lock down customers, attract customers, create communication and analyze results. To maintain a competitive advantage in emerging market trends, modern marketers need to constantly leverage innovative technologies and integrate modern marketing techniques to enhance attractiveness, promote communication and increase ROI. The 2013 Markie won has rewarded marketers who have demonstrated their leading edge in their respective industries, and they have successfully adopted Hyundai in highly creative, innovative and efficient projects.

BEIJING, September 17, 2013--new marketers are using Oracle Eloqua Marketing Cloud to better understand the digital body language of buyers, improve information quality and expand marketing automation activities and their coverage. To make it easier for marketers to make use of the complementary applications they need, Oracle announces that Eloqua Appcloud has been listed, providing cloud services to Eloqua clients through the Topliners community Web site, increasing the number of open communities and applications directly integrated into new marketers ...

BEIJING, September 10, 2013--Recently, http://www.aliyun.com/zixun/aggregation/8934.html "> Market Research and growth strategy organization Frost&sullivan for Oracle Eloqua awarded the Vision Innovation Award for the 2013 North American region of marketing automation (the Visionary Innovation Award). This award considers Oracle Eloqua Camp ...

BEIJING, May 17, 2013--as software and http://www.aliyun.com/zixun/aggregation/8242.html "> The most important trade association in the digital content industry, The software and Information Industry Association (SIIA) awarded Eloqua the highest honors in the category of "Best Marketing automation Solutions". SIIA recently announced that Oracle Eloqua Marketing automation and revenue performance management platform (Oracle Eloqua ' s Ma ...

BEIJING, December 20, 2012--Oracle announced today, with leading cloud http://www.aliyun.com/zixun/aggregation/18658.html "> Marketing Automation and revenue performance management software supplier Eloqua (NASDAQ Code: ELOQ) reached the acquisition agreement, the acquisition price of 23.50 U.S. dollars per share, the total amount of about 871 million U.S. dollars. Eloqua's modern marketing cloud can provide best-in-class performance that ensures marketing work for every ...

BEIJING, July 18, 2012--gartner Company in its 2012 "http://www.aliyun.com/zixun/aggregation/8856.html" > Customer Relationship Management (CRM) multi-channel marketing activities Management Magic Quadrant .” (1) In the report, Oracle Siebel CRM is rated as leader. The Gartner Magic Quadrant is in a specific market segment, based on the manufacturer's complete vision and vision implementation, to the supplier ...

Oracle-managed CRM version 19 innovation package (Oracle CRM on Demand release innovation) was announced at Oracle's Global Congress in San Francisco last Monday to deliver on Oracle's ongoing commitment to technological innovation. Pack) has recently added industry-leading managed call center and enterprise marketing capabilities to increase revenue and productivity, reduce costs, and enhance the customer experience. Unlike other similar solutions, Oracle managed CRM version 19 ...

The so-called enemy can be victorious, understand user behavior, capturing customer voice is essential. This paper takes the IBM marketing intelligence analysis software Coremetrics and the E-business software WebSphere Commerce integration as an example, introduces the on-line User behavior analysis solution. Optimize marketing channels through Coremetrics intuitive and flexible reporting. Translate behavioral insights into automated marketing actions to increase sales by locking potential customers with relevant content in each channel. With the electronic commerce ...

Today's industry-leading companies attach great importance to delivering a consistent, relevant customer experience. They must be able to respond quickly to changes in the market, and through more accurate, personalized marketing activities in the market to stand out, improve brand awareness. In order to achieve this goal, marketing experts continue to increase technology investment to automate the planning and execution of marketing campaigns to better analyze customer preferences and trends, anticipate purchase requirements, and drive related activities. To meet this requirement, the IBM unica EMM solution came into being. Unica EMM by combining ...

IBM SPSS Statistics http://www.aliyun.com/zixun/aggregation/10341.html "> Statistical analysis Forecasting Software is a survey in the statistical industry, market research, medical statistics, Government and enterprise data Analysis application of the long-established statistical analysis tool, is the world's earliest statistical analysis software, in the global has a large number of enterprises and individual users. Although the statistical analysis of IBM SPSS Statistics is powerful ...

From passive service to active marketing Air China call Center officially launched in August 2006. Over the past two years, it has made unprecedented sales for Air China. Only 2008 1-September, the total sales of the call center was up nearly 100% from the whole of 2007, and the customer satisfaction rate of telephone service was more than 95%. Before that, Air China had only a fragmented hotline service in the country, and almost every business department had a small telephone seat without a national uniform number. These decentralized hotlines lack a clear positioning, their function is still basically stay in the answer to the consultation or acceptance ...

To this end, in the creation of the 10 anniversary, Tianya Network introduced IBM Consulting, to improve the user experience as a starting point, the beginning of the marketing and service model of the Innovation journey. As the most influential global Chinese online home, Tianya since its inception in March 1999, with its openness, inclusiveness and humanistic concern, it has been praised by Chinese netizens worldwide. Today's Tianya has become a comprehensive virtual community and large-scale network social platform model, it to the Forum, tribe, blog for its basic communication methods, humanistic feelings as its core, not only has registered users nearly 2400 ...

As of March 8, Dell's image is increasingly appearing on social networking sites and micro-blogs, and in China, Dell will also invest more in this area. From product development to customer support, employees at Dell's various departments are encouraged to identify themselves on the web and become part of the company's marketing and communication program. "Online conversations with customers are a natural part of our business processes. "Manish Mehta, Dell's global vice-president for social media and the community, Manish Mehe a Sina technology interview to introduce Dell's social media (Social ...).

With the rise of Twitter-like microblogging, the increase in users (zombie accounts are also breeding), some unknown truth of the business people think that the place can be posted ads disorderly @, but this is a 2.0 times, the eyes of the masses are discerning! Those such as telephone poles advertising actually according to gourd painting scoop to move to micro-blog, said social media is from the media, what is called from the media? Is that this is your son, but some people at your door on the paste "a needle to treat gonorrhea," you can be so silly, oh, to the @ to forward to comment? The following is an open letter from the team to this type of obscene publicity: ...

"I settle a man's supper in the L ' Arbre de Provence of Beauty Luo." Under such a brief statement, it contains the location information and map of the publisher Cherry. Recently, fashion tide people cherry more and more like using "Topsy Quartet" lbs (Location-based-service, location-based Services), in their place to play "Check-in" (Editor Note: Dictionary interpretation to arrive and register, recently by Chinese netizens referred to as "cut off"). Here you can not only mark your own trajectory of action ...

China's largest video web site Youku, China's largest media investment management group in China and the domestic well-known media and consumer research companies, the new generation of market monitoring agencies, jointly issued the "China Network video user media and consumer behavior survey." The report shows that with the infiltration of video websites through many channels, viewers ' viewing behavior has changed, which makes the difference between TV stations and internet users significant, and it is imperative to drive network linkage. The survey lasted 3 months in 20 cities, aimed at viewing the development of the video industry from an objective and impartial perspective, with a more comprehensive assessment of the current status of the video industry. ...

According to foreign media reports, according to a market research company constant Contact latest survey shows that the recent upsurge in social media marketing activities, social media has become the main marketing tool for small enterprises. Constant Contact's survey shows that 73% of small businesses now use social media to advertise their businesses, and this trend continues to grow. For companies that have not yet used social media to advertise their marketing, 62% of companies are expected to start using social media marketing tools from next year. Also, in the already used social media ...

Lead: "Forbes" Network edition today, said, despite the recent strong promotion of the like button, and the sharing of user information with the cooperative website has attracted a lot of criticism, alleged to be a violation of privacy, but business owners should quickly grasp the opportunity, Take full advantage of the huge opportunities Facebook brings to marketing. Here's a summary: There's been a lot of negative news around Facebook, and many people accuse Facebook of violating privacy. Still, companies should focus on Facebook's huge ...

Sin Yuan Wei Lu Qinqin almost overnight, "where the object" suddenly became popular. It was originally a regular ad, and it was hung at many city bus stops. Among them, Han, Dan as "every customer sincerity Goods" (VANCL) Image spokesperson, to the personality, ridicule tone, for the VANCL platform. However, the advertisement unexpectedly in the form of "re-creation" of netizens wildly spread. "Love the Internet, Love Freedom, love the late, love the night big stalls ..." These personality labels have become the label of many stars and even individuals through the imagination and processing of netizens. To make a case for

If you've ever received an untrue friend request, you know there are a lot of malicious marketing accounts on Facebook. Facebook has struggled with these malicious marketing accounts, and it appears that Facebook is on its way to victory. Facebook's assessment of active users in the fourth quarter reported that the share of bad accounts, including malicious marketing accounts, had fallen from 1.5% last June to 0.9%. In other words, there are only 9.5 million troublemakers on Facebook today, compared to 20.