Online Marketing

Social Media Marketing (Social Media marketing, referred to as SMM) is the use of social networks, microblogging, blogs, videos, forums, SNS and other Internet interactive platform media to carry out marketing work, public relations and customer service maintenance to open up a way, With the increasing number of mobile apps exploding, how to push your application to more users will be a huge challenge, but also a huge market and business opportunities. This article is not a case study and tutorial, just hope that from the basic level of social media marketing, to discuss the move ...

Before corporate social media marketing, let's take a look at the concept of social media first. Social media is a foreign word, also known as social marketing, English as "Social media", referred to as SM. Social media is also different from the traditional mainstream form (newspaper, magazine, television, Radio, is a new type of media, mainly through the Internet technology to achieve information sharing, dissemination, through continuous interaction and refinement, to reach the depth or breadth of the concept of communication, the influence of traditional media often can not catch up, and cannot be achieved. Common Social media performance ...

Sina Enterprise Weibo 2.0 has been officially online, its introduction to the enterprise better use of micro-Bo platform for their own image-building, brand awareness of the promotion and product sales pull provides more opportunities. In addition to the new features of the page size optimization, but also add a link to focus map, micro-application, micro-customer service, data analysis and other functions. It can be said that the current microblogging has more and more exposure to enterprises to choose from, but at the same time, the function of micro-BO platform is still imperfect, how can enterprises seize the opportunity, so that micro-BO operational dimension more systematic more simple and efficient? A lot of ...

This article from the @ Yan Tao is now a well-known electric business network planning and micro-blogging operations. Three life through their own operating experience with a lot of domestic examples, coupled with his sharp sense of smell and insight, write more reliable articles, recommended to everyone. Enterprise microblogging marketing has been a big trend, from the beginning of the query, to the subsequent itch, to now hastily recruit, it seems to be a lot of work. However, many enterprises for micro-blog marketing should not be a clear positioning and objective view, do not know what they do through micro-blog? Do not know how microblogging to operate, how to assess operations ...

Talking about O2O, entrepreneurs swarm to build platforms. However, O2O is essentially an idea of how Internet tools can be used for traditional business services. Let's look at O2O from the perspective of the user of the platform. We first see that a valuable O2O platform must have the following characteristics: √ User platform: O2O platform is not a simple technology platform, it must be a user platform rather than a traffic platform. √ Regionalization: "Down to the line" means that the regional features are clear and can be subdivided. √ ...

Mobile terminals have become the center of the user platform, perhaps their screen is not the largest, but gradually they become the user input the highest level of equipment. EMarketer released 2014 years of digital marketing 4 Trend report summarized the four major trends in 2014, they are: the time of online users, mobile advertising spending will increase more than 50% times online to promote advertisers to increase advertising spending, through RTB to buy ads will increase by 38% Time online means time to shop, and for retailers, 2014 will be the pressure to provide faster and more convenient services ...

Part I: Quotations, the topic of the recent obvious feeling sent on behalf of Weibo marketing posts more, although they also sent a few on Weibo marketing posts, know that a lot of people pay attention to Weibo, before also wrote "Do not understand social media marketing, http://www.aliyun.com/zixun/ Aggregation/36629.html "> Traditional electric dealer has failed half", there is always a feeling of discomfort, many people for micro-blogging, social marketing on the following questions: 1, micro-blog is socialized marketing ...

American famous http://www.aliyun.com/zixun/aggregation/9228.html "> underwear brand Wonderbra launched a series of ads this October, the beauty models in the ads are wearing beautiful dresses, It was a one-time thought that he wanted to enter the garment field. When you see the poster below there is a download link app, installed only after discovering the mystery. This app app, called "wonderbra decoder", uses AR technology and image identification technology ...

With Google's new algorithm this year, content marketing is becoming more popular abroad. And lasted a few years of http://www.aliyun.com/zixun/aggregation/6867.html ">seo marketing seems to be gradually exiting the stage of history, but when SEO cock silk they can finally get rid of the bitter force of the SEO physical life, No wonder a greater labor-intensive hard work is coming to them, content marketing in the end how bitter force? First of all, we know content marketing.

As a qualified content marketer, what needs to be done is to combine the advantages with what really works. For some, that might mean creating something as viral as a "riding dance", but for me it often means using data to produce powerful stories that affect those in the industry who are important. Based on the successful or unsuccessful content marketing cases I've run, I think the following six principles are critical in content marketing. 1. Your content should not be about you personally if your content only embodies a single point of view, or ...

Editorial: Bright (http://weibo.com/guangming) content marketing do not good, that TMD planner a person's yy. –@ Star Small White has always wanted to write a "content marketing" related articles, see Small white in micro-blog Marvel, decided to start pen.   or according to past practice, start with the basic concept of the topic (content Marketing) discussed today. Content marketing is the concept of content marketing is: Pictures, text, animation and other media to convey the relevant content of enterprises or products to attract users attention, to the user letter ...

The success of popular American dramas is closely related to its pervasive marketing. When social networks, mobile apps, and social media are the dominant tools of information dissemination, smart marketers can always skillfully use them to attract viewers ' attention. This article selected seven popular American drama cases, from their respective marketing plan, perhaps you will learn some interesting ideas. "Walking Dead": "We are not vampires," said Robert Kingman, the "Walking Dead" producer of Twitter's viral marketing.

Pinterest is rapidly growing into one of the world's most high-profile stars, and McDonald's rushed to Pinterest on http://www.aliyun.com/zixun/aggregation/8924.html "> Social marketing Test water, The result is very good, but McDonald's said that success is not accidental, they rely on their own unique invention of the 7 tips, to take a look at it! 1. Set up a clear Pinterest target McDonald's Pinterest ...

By&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; @Steven_ a great review of products in the homogenization of serious today, More and more people realize that brand communication based on excellent product quality should pay more attention to the emotional value of brand to consumers, and establish a strong relationship between brand and consumers. Today, "emotional marketing" has been valued and put into practice by many marketers. In the following video, thought ...

What kind of changes will the students ' socialization bring to the brand marketing? There is no need to argue too much, because change is already happening. Does socialization mean that traditional companies fall behind? This also need not excessive worry, because the traditional brand has already manifested the learning ability and the speed, the practice courage and the strength cannot underestimate. Today, the focus of socialization should not be how important socialization is, but how this important idea falls within the company, from strategy, organization, process, and practice to adapting to the requirements of the corporate and brand management in the social age. Coca-Cola Company CMO —...

Many aspiring entrepreneurs foolishly believe that all they have to do with marketing is to open a Twitter account, post something special on their blogs and give out flashy brochures. It can be said that there is no more nonsense than this. These are unfortunate social media fantasies and free marketing delusions. The presence of a product or service market does not guarantee that someone will listen or care about your brand. People are bombarded with thousands of messages a day, making it difficult for business owners to attract customers ' attention and turn them into income. In order to avoid your business in this already blocked Direct marketing channel ...

Today, for many car brands in digital marketing may be focused on the mobile internet, mobile official website, car friends will app, as well as a variety of models of the game apps: Super Red "350 car shaking shake music", as well as Changan Ford, BMW, Mini and other ⋯⋯app gradually become standard, Now there are 8 apps available on the public website. Think about a few years ago, when social media was just rising, the car brand was also at the forefront of the test water: Honda "Everyone knows somebody who ...

This article comes from Socialbeta Content partners @ Global Tour. 2012 is half past, now is the time to think about what has happened this year to the hotel operators and how they should plan for next year's digital marketing budget analysis. Some of the hot topics of concern this year include the emergence of Solomo (the combination of social, localized and mobile apps, hereinafter referred to as "Solomo"), the emergence of Tablet PCs as a unique marketing and distribution channel, and new social media platforms such as Google + and Pinterest ...

Recently seen on the video site a series of http://www.aliyun.com/zixun/aggregation/8335.html "> Viral marketing video, feel very inspired, in order to facilitate future reference, hereby summarized together, And thanks for sharing the video! "Video uploads (ranked in order): Yuan Dad was registered, Madisonboom;casanovaneo" ====================BMW ...

Recently seen on the video site a series of http://www.aliyun.com/zixun/aggregation/8335.html "> Viral marketing video, feel very inspired, in order to facilitate future reference, hereby summarized together, And thanks for sharing the video! BMW 1m–walls redbull Inspired–-way back home table speak-angry complaint phone Alamo movie ...