Underwear marketing Innovation: Using AR technology to undress the beauty model

American famous http://www.aliyun.com/zixun/aggregation/9228.html "> underwear brand Wonderbra launched a series of ads this October, the beauty models in the ads are wearing beautiful dresses, It was a one-time thought that he wanted to enter the garment field. When you see the poster below there is a download link app, installed only after discovering the mystery.

This app, called "wonderbra decoder", uses AR technology and image recognition technology to display models in the picture through AR, so that users can strip the sexy female model of the underwear and uncover the sexy veil of feminine inner beauty. See models wearing Wonderbra's latest lingerie style hidden version posters.

Wonderbra also expand the size of advertising, in the street posters, fashion magazines, network video, etc., can see the footprint of advertising. Street posters, magazines experience the same way, through Wonderbra decoder shooting, you can see models wearing various styles of new underwear. The more special is the video on the application, in the video, the model for the protagonist, as the style of graphic advertising, models dressed in a beautiful dress and began to introduce, and when the film played halfway, the model will walk into the behind the curtain, and take off the beautiful dress. At this point, if you don't have Wonderbra Decoder installed, you can close the video. Because the next movie will always be in the condition that the model is standing behind the curtain. Above the curtain, there is a mobile phone icon, as long as you open Wonderbra decoder and the screen on the phone icon, you can see through the curtain, continue to watch the model wearing underwear introduced. It is noteworthy that the mobile screen will be synchronized with the film, Wonderbra use of voice recognition technology to determine the current progress of video playback, so that mobile phones and films can be linked.

(via@ business 6188.html "> Unreliable)