Ten key to marketing technology start-up companies

Many aspiring entrepreneurs foolishly believe that all they have to do with marketing is to open a Twitter account, post something special on their blogs and give out flashy brochures. It can be said that there is no more nonsense than this.

These are unfortunate social media fantasies and free marketing delusions. The presence of a product or service market does not guarantee that someone will listen or care about your brand. People are bombarded with thousands of messages a day, making it difficult for business owners to attract customers ' attention and turn them into income.

To keep your business from getting lost in this already clogged direct marketing channel, promotional tactics must be highly creative and must contain high quality information for your target audience.

I asked a group of successful young entrepreneurs about the tools they used to create word-of-mouth for their company and promote sales.

1. Working with others in your field

In blank Label, because we do dress shirt custom business, we do promotions with other custom product manufacturers, from chocolate bars to jewelry, mattresses and even women's shoes. We are campaigning to spread the voice of the industry and focus on some cool companies in the field.

–danny Wong, Blank Label

2. What does the customer want?

As a career counselor for word nerd, I offer one-on-one tutoring to freelance writers and other publishing professionals. But I know that customers also like the opportunity to contact experts in the industry, so I organized a high-speed network activity that attracted 75 people. Now I am hosting some virtual activities every month and planning more real activities.

–steph Auteri, Word Nerd Pro

3. Take advantage of current popular topics

One of the best ways to build business awareness is to harness the current "Hot topic". For example, when Gap posted a logo on the internet designed by Laird &, which attracted a lot of criticism, 99designs seized on the opportunity to use crowdsourcing to show that our community could offer a better design.

–matt Mickiewicz, 99designs

4. The power of video

People tend to overlook the power of video. YouTube stars are easy to indicators when we are preoccupied with participation rates (rates). Sevenly.org launched a series of 10 YouTube stars (each with a 100,000+ follower) and ended up producing an astonishing 40,000 special visitors in less than 30 days. If you need strength, turn to the video.

–dale Partridge, sevenly.org

5. Start your own top ten list

On the giftcardrescue.com, we have summed up a very special message that which gift cards are the most popular. From this, we launched the annual "20 Gift Card" list selection. Last year's List of cards was reprinted by numerous news outlets and blogs, including Mashable. Wal-Mart, the top of the list, has also issued a related press release, which also makes the selection list more representative.

–kwame Kuadey, giftcardrescue.com

6. Crowdsourcing

HootSuite Marketing team is very good at online Word-of-mouth marketing. Our portfolio of international translation projects has done an excellent job of winning reputation. We try to work with the user as much as possible, and this is a great way for us to be in touch with global fans and to keep their participation motivated.

–ryan Holmes, HootSuite

7. Competition and Competition

Use social media (especially Twitter) to organize competitions for your business. Ask small questions, play "executioner" (hangman) games, or match phrase readings. Winners will win prizes or discounts on your services. This way, you have hundreds of people talking openly about your brand, and you just need to reward a winner. Maintaining a weekly or monthly event is a good way to build word-of-mouth and communication channels.

–lucas Sommer, audimated

8. Personalized Contact

Find the most influential people in the market and contact them individually. Making your initial contact with them makes them feel creative and jaw-dropping. For example, instead of emailing, sit down and record the video they're talking to. When you show that you've spent time personalizing all of your information, it's a memorable one.

–logan Lenz, Endagon

9. Offline Marketing

You may be surprised to find that some offline means can also add to online word-of-mouth, such as sending a simple and creative card or gift to your current guest, letting them talk about your business on the web, and saying your compliments. Or, send one of your products to the customer or brand that you want to win, but add a little something. For example, if you sell kitchen supplies, you can send a toaster and a fresh hot bread!

–natalie Sisson, the suitcase entrepreneur

10. Use all the opportunities to advertise on your own

Think about how much time you drive this week, how many people see your car when you go out or wait for a red light. Put something other people can see on your car and give them a peek. Even if it is your Web site, people will immediately put it in mind.

–ashley Bodi, Business beware

This article is compiled from Lei Feng net from Mashable