7 Big "emotions" that social media marketers need to avoid

What is social media? It's not a media tool, nor any other tool, and the meaning of social media is more about how it is used, and we've talked a little bit about how to better use social media to make it relevant to what I use. I think it's time to discuss with you what kind of behavior in business management can make you http://www.aliyun.com/zixun/aggregation/34182.html "> away from social media ...

The marketing automation of free entrepreneur

Yesterday, with a friend of marketing association a lot of talk, we two people communicate a lot of offline and online http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing methods." The people next to each listen to feel too incredible. Feeling marketing seems easy. Learning these leveraged marketing concepts, there seems to be nothing to sell. I have said a word, is the best marketing is not marketing, a lot of entrepreneurs can not understand my thoughts and this ...

Crowdsourcing marketing = self-made influence + self-made productivity

What are the crowdsourcing? is the network era of rationalization proposals, and crowdsourcing in China to play the kind of, so that rationalization proposals into a device. Only to change the concept, according to their own product characteristics, the choice is a single self-made influence, or self-made productivity + self-made influence to combine, can let the public package this new concept fell to the ground. Text/Zhang Shule originally contained in the "Sales and Marketing • Management Edition" 2012 the 8th issue of a slightly abridged 2010 millet Company in the development of MIUI operating system when the use of "crowdsourcing" mode ...

Small and medium group buy marketing

A sales of Korean wind clothing business Friends Read Me a story about group buying is not necessarily suitable for each enterprise article, so asked me is he that site to try to buy marketing to be very cautious?   I think that is because group buying is a need can also be measured marketing tactics, network enterprises (such as business), can be considered. The main http://www.aliyun.com/zixun/aggregation/9048.html "> Marketing approach is cps (cos ...).

China-style international marketing model needs to be upgraded

Editor: With the acceleration of China's export upgrade, manufacturing enterprises are facing increasing pressure, the previous extensive, original competition strategy has been far from adapting to the changes in the environment! Some experts assert that if Chinese companies cannot be like Japanese and Korean companies, for the export implementation of a complete set of quality control, marketing and after-sale service system, but continue to short-sighted delivery of products to overseas distributors, in order to enjoy the rapid expansion of the overseas market, so that the pleasure is not long ... The survival of the fittest, those who actively seek change, and constantly adapt to the new rules of the game will make a major breakthrough in the new situation ...

China e-commerce marketing chain development complete development potential is full

The long-term vitality of an industry is directly reflected in whether this industry has a complete marketing chain, as well as the marketing chain in all aspects of health, whether to withstand market testing. The basic marketing chain of electronic commerce consists of: website, supplier and logistics.   The author and the Golden Elephant Net marketing department head Ming deep Communication thought, and these several links in recent years, all through the actual combat has withstood the economic environment and the market demand examination, has formed the good situation. First, the platform of portal, vertical industry and regional E-commerce platform is to show and sell enterprise products, push ...

Zhao: Group buying Tide, interactive marketing people Ready?

The internet has been confusing, let us through the noisy rivers and lakes, pay attention to the new trend of network development and the trend of the enterprise's challenges and the impact on the public relations industry. I have written a piece of "online buy in China why not big?"   Article, said some of the personal views of online group buying-but this does not affect our continued attention to the development of group buying site, and if we love the marketing business into the group buying site, homeopathy for our customers to provide the best marketing methods. Groupon triggered the global group buying website boom, with 2010 ...

Zhang Yaohao: Search engine becomes the core of the business marketing system

March 25-26th, the first winning times annual meeting and the 2011 NET Commerce Congress Xiamen Station and the second section lang the Network Retail development Strategy summit in Xiamen, this annual conference as the 2011 first Network Marketing and E-commerce event by the industry's hot.   The meeting from the SEO, business-to-business, SNS, video, microblogging, email marketing and other aspects of the discussion. The following is Le Cool day CMO Zhang Yaohao speech record: first to introduce you to the cool days, perhaps we do not know him very well, he is the world's nineth largest network of market capitalisation, is the world's three major nets ...

Email marketing Test Common mistakes

To successfully run a mail test, you should avoid the following error. Error 1: Too many project changes at the same time when you change multiple items in the same e-mail version and test it against your standards, you won't have much to gain. Suppose that in two versions, their layouts, promotions, replicas, and even products are completely different. Any change can help or hurt the answer, but with these consequences, you can't tell which one of the consequences is caused by that change. A change may increase the opening rate by 10%, but the same email ...

With take potential, Ming Dao, excellent operation six words canon, build Word-of-mouth Marketing!

In China, 3.15 is a number of companies love and hate, the company wants to borrow 3.15 of the East wind will be a positive image exposure, on the other hand, and fear to be 3.15 lying gun, some enterprises do not even know when it is 3.15 to take image.   Similarly, 2014 3.15 still exposed a lot of enterprises, especially food companies, the exposure list is not generally long, it is easy to understand that the current food safety has been to threaten the survival and development of the extent of the people can not let the community attention. The so-called not, this 3.15 tide let countless know ...

How marketers use social media to promote business growth

This article is the understanding and summary of the new commercial route to Michael A. Stelzner's "2010 Social Media Marketing Industry Report" (the report specifically studies the European and American http://www.aliyun.com/zixun/aggregation/8915.   HTML "> The current status of social media applications), so here I have to share with you friends. Studied Michael A. Stelzner's research report: "2010 Social media ...

Marketers must follow social networking rules

Making friends is just the beginning of a social network, just as Google's beginnings are just as common as the backlinks of every Web page, and the beginnings of social networking are just for http://www.aliyun.com/zixun/aggregation/9777 with friends and co-workers. HTML > share information and get your profile and buddy list. Today, social networks have become an important platform for corporate sales or marketers to shape corporate brands, provide customer service and improve sales, that is, social marketing. ...

Mobile Internet-led Network Marketing

With the change and promotion of mobile Internet technology, the continuous maturation of business model and the decrease of apps development cost, mobile Internet marketing begins to play an important role throughout the whole network marketing, and many marketing means finally landed to mobile terminals to realize the brand communication and sales growth of enterprises. In the area of E-commerce, this trend is still obvious, let's look at how a few of the total network marketing solution to the mobile Internet: the first to do is the headquarters in Shanghai, the 1th shop, the network of the first supermarket for the positioning of the company at the end of 2011 to try ...

Yang Wei-ing: On the characteristics of SNS marketing

At present, SNS marketing has been highly valued by the network marketing industry, the way of marketing is also constantly in the exploration, practice. For the characteristics of SNS marketing, we need to have a comprehensive understanding, 1 resources rich whether integrated SNS or vertical SNS, now have no specific http://www.aliyun.com/zixun/aggregation/8691.html "> User groups, which are widely distributed, all over the country, all walks of life have, so, this gives SNS website ...

Information fragmentation era, SME owners how to better marketing?

I believe you can feel that the recent Earth is particularly abnormal, not particularly drought or floods, not particularly hot or particularly cold. Anyway, it is obvious that the summer is particularly hot in Beijing this year, even scientists say it is the hottest summer in Beijing for decades. This is not, in order to summer, well-off special contact a few friends to chat, drink iced beer.   A chat to know, a hardware business friend to do more and more, just 2 years of time has become their own boss, but the friend also has his own troubles. Small and medium enterprises are ...

Shoe business boss. Analysis of integrated marketing communication strategy of shoe-making net

The traditional mode of the Business-to-consumer, about the digital home appliances category of the article analysis too much, in 2008, the digital household appliances products are indeed the focus of E-commerce, but in 2009, due to the deepening of the economic crisis, footwear foreign trade enterprises to become the only way to survive, in the absence of channel basis, China's largest footwear industry to make shoes to the shoe companies to digest the stock pressure, to solve the problem of market sales, one of the best choice, from 2008 shoe net low-key financing 50 million began, the footwear industry, the company began to rise rapidly, the main battlefield of the domestic business has been from 3 ...

Millet Marketing-maybe every guest was wrong in the first.

Wen/Yang Junjun &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; This article is the first Baidu hundred recent news that after the shirt, where guests will be listed on August 8 canvas shoes, And in marketing will continue before the strategy of the shirt-"blow money", "Hunger Marketing", "fan economy." To this end, every guest boss aged in micro-Bo essay for the campaign ... At this point, once as a fast fashion representative brand of all customers have been ...

Evolution History of Modern Marketing (Chinese version information map)

After my microblog released the English version of Blueglass and Markto, "http://www.aliyun.com/zixun/aggregation/18658.html" information map of the history of automation of > marketing, aroused many netizens ' interest. At the same time, there are a lot of English not very good users request the previous Chinese version.   To this end, I spent a special time to translate, now the Chinese version of "Modern Marketing Evolution History" Panorama information map finally came! Reminders, in this information graph, have ...

Xiatao Hot Diary-Do you need to be tutored in E-commerce marketing?

Since the beginning of 2000 to talk about E-commerce, many returnees in the media surrounded by speech, it is felt that China's E-commerce is the fastest and foreign close to the industry, from the previous burning money to push the portal, to the current burning money to push group buying, in fact, the same in the way of imitating the foreign model of the stage, until today everyone is shouting to do E-commerce, But do not do a few. Why? I think most of the owners understand their business needs, but also began to look forward to the future of E-commerce, but do not know how to ...

Wal-Mart Favors "Facebook" to build student groups to do marketing

Http://www.aliyun.com/zixun/aggregation/32057.html "> Wal-Mart, the world's biggest retailer, has been paying attention. Over the past few months, Wal-Mart has sold its network. Keep adding new products to the online goods. A site to "shop" service has also been introduced, allowing users to purchase items from Wal-Mart stores online. The newly-opened user comment function is more responsive to the needs of netizens. And in summer, more by building a "face ..."

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