Since the beginning of 2000 to talk about E-commerce, many returnees in the media surrounded by speech, it is felt that China's E-commerce is the fastest and foreign close to the industry, from the previous burning money to push the portal, to the current burning money to push group buying, in fact, the same in the way of imitating the foreign model of the stage, until today everyone is shouting to do E-commerce, But do not do a few. Why? I think most of them are entrepreneurs understand their business needs, but also began to optimistic about the future of E-commerce, but do not know how to choose their own way to do; the technology of electronic commerce has been there, and constantly get innovation and breakthroughs, can be combined with their own situation planning e-commerce applications of the few decision-makers. In the great environment of China's market, the future hot spots are certainly the use of e-commerce in various fields, must be the application of mobile Internet, but from the service enterprises to do e-commerce companies, do too early no one to do too late, do not have the opportunity to understand technology must be weaker than business, understand business must be weaker than technology. Therefore, in China to promote users of the Internet project, it seems only to let more people look very beautiful, do very heroic, through the cruel environment of the fittest to promote development.
In this regard, how to combine the actual situation of their own enterprises to choose E-commerce, how to integrate their own personal situation to learn e-commerce, I believe there is a long process, the intermediate traditional enterprises to pay the time tuition and loss of funds will be countless. Now everyone said bullish, because it is the most direct source of funds, can be the traditional enterprises to invest in E-commerce, I think need to do three things first:
1. How other enterprises in the research industry do E-commerce.
2. To analyze and set up their own enterprise investment in e-commerce phased goals and budget.
3. Figure out what is what they do, what is the division of labor, give up all the perfect pursuit of their own build.
Yesterday, Shun days group volunteered to ask me for advice, contact with a more than 20 years from the first line of the general manager, I found her thinking is correct, she do children's clothing, domestic brands, want to use E-commerce, three years to try to do or entrust individuals do not succeed, this time analysis of their own advantages, Also know that their own industry chain can not do anything, any money to earn, I came to want to talk about the advantages of cooperation, will not be good at the part of the E-commerce operation part let out, talk about a benefit distribution rules can, earn her own want to earn money, increase capital turnover, reduce inventory for the purpose, But the final mode of cooperation can be open-ended negotiations, as long as she agrees.
I believe that in China there are a lot of such traditional enterprises to try E-commerce, but if the decision makers of E-commerce application concept is incorrect, or the executive layer does not have the implementation of E-commerce experience, it will directly affect the return of E-commerce applications, will eventually make the development of enterprises slowed down, Face more external competitive pressure. Shun Day's general manager also admits that she from want to do e-commerce, to finally come to me for advice, before the preparation of the lack of mental preparation to experience three years of hesitation, this is a pretty big waste of time, in other people's view it is necessary, but his tuition fee missed a lot of opportunities, until she looked at other brands in the network end of the hot.
I have always thought that China's e-commerce application in the Chinese traditional enterprises are still in the initial stage, the real mature period will inevitably come from the e-commerce marketing skills as the necessary skills for each post, after all, the traditional enterprise to brand must be built from the trend of the Operation team, Ultimately, pure technology needs to be outsourced, and today at a stage that requires more awareness-building and interest, there is a need for more confidence-building stages in practice. Since 2001, I have been constantly telling business owners and their own "value and application of E-commerce", but also constantly promote and remind the learning and application network to establish their own unique advantages, master the next three years the most important skills. At the end of last year, Beijing frontier lectures came to me to record TV shows, the theme is "Foreign Trade Network Marketing-Blog marketing methods." The content includes how to establish the correct concept and apply the correct method to the medium and small traditional enterprises. This session will be broadcast on more than 100 television stations at the end of July this year, and we are also welcome to have a short film introducing http://www.xiatao.net/brands-services.html.
Combined with my 10 years of foreign trade marketing experience, combined with my own five years to try to use E-commerce to establish brand influence experience, combined with their own blog marketing harvest, combined with our team before the service more than 1000 foreign trade enterprises, witnessed more than 10,000 enterprises to apply E-commerce marketing success and failure of personal experience, I feel obliged to impart these experiences to more friends, if you as a foreign trade salesman, foreign trade marketing personnel, business-to-business practitioners, you can sign up to listen to our online executive courses, teach you from what aspects of E-commerce implementation methods, so that you can learn to find the right direction and ideas If you are a foreign trade enterprise and department manager, you can enroll in our internal training and open class, I would like to communicate with you face-to-face. Submit your training needs http://www.xiatao.net/free.html.
This article original address: http://www.xiatao.com/article/2321.htm
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.