Online Marketing

I started to get in touch with social media about two years ago. As a person who has been engaged in network marketing for many years, the first reaction to social media is that this should be a new media channel for integrated marketing communication, and also a new contact point that can be used between enterprises and consumers. However, ashamed to say that there was nothing special about this new media, with the original network marketing inertia, our initial practice, is starting from the SEO, since the social media is the user can create content free of the place, that to do the site to do soft and outside the chain, it is not a matter of course ...

Guide: Shoes are a very popular category in E-commerce. The three cases in this article tell us how to combine the right social media to expand online and offline promotion activities. You can not only get some creative activities from the inspiration, but also from these three big shoes brand in the application of social media, the future brand how to do social media marketing trends get some hints. Key Words # Mobile shopping becomes an important tool #,# brand and sponsor (spokesperson) in social media more closely interactive #,# the image and geographical focus of the integration of social media marketing activities under the line of the &nbs ...

21136.html "> Guide car brand Marketing We can always see a lot of creative and bright spots exist.  This time we chose a few different social media platforms, everyone, Sina Weibo, watercress more successful cases, and share with you. 1, Renren: Mobile app+ Activity Marketing-Volkswagen mobile phone app "Night Photo" This case is located in the young people who love nightlife, by encouraging the target audience through the app upload theme photos (nightlife photos), set the medal, get prizes. Target/goa ...

On the flight to Belgium I have been reading by ann&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Handley and C.c.chapman's content Rules, Richard Branson's screw it, let's do it to ...

Dunkin ' Donuts: The aroma of broadcast coffee you are riding the Seoul bus, the radio suddenly came to Dunkin ' Donuts advertisement, suddenly you smell the aroma of coffee, you will suddenly have the desire to drink coffee? Seoul is known as the "City of Coffee," Seoul People's enthusiasm for coffee is more difficult to say. But in the minds of Seoul, Dunkin ' Donuts's doughnuts are far more famous than their coffee, and in order to make people mention Dunkin more about its coffee, Dunkin use voice recognition technology to develop ...

How to use the interest map social media to do marketing interaction? This article shares the car brand's Peugeot jigsaw activity with the first Pinterest http://www.aliyun.com/zixun/aggregation/10998.html "> Creative marketing Campaign kotex-gift (video) Case guide Pinterest has been a great concern of the new social media based on the interest map. It is through the waterfall flow pattern presents beautiful picture, wins many user's ...

What is weakness marketing? "The Spirit of the universe, the spirit of all things," said human beings. But in reality, there are many weaknesses in human nature: greed, fear, jealousy, laziness, lust, greed, vanity, difficult to resist temptation, fear of loneliness, love free, pay attention to the ranks, superstitious experts, worship celebrities, like the drift ... All the weaknesses of human nature are being used and marketed by the consuming society. All marketing is a weak marketing, targeted at our innate human weaknesses and acquired secular judgments. Think of your fear of kidney deficiency, obesity, fear of skin black, fear of illness, fear of falling behind the consumption, think you in ...

The 2013 has come to an end, looking back on this year's social media, Sina Weibo gradually to decline, watercress, everyone, QQ space, etc. began to stride in the marketing, as an up-and-comer, micro-letter performance is the biggest surprise this year, its performance in the mobile end of the traditional PC-side of the social media. Social media now forms a multipolar pattern. 2013 (if from the 2010 micro-blog marketing fermentation) social marketing is about to go through the fourth year, now almost no one dares to ignore social marketing, although social marketing farewell to the original simple ...

This article is from the @socialbeta exclusive content Contributor @yvaineso compilation has been doing some activities recently, the article mentioned in the way is indeed worth a try. Have you ever planned an event or organized an informal party? Social media can be more influential by making contact with the participants in the event. The use of social media can enhance the impact of activities and enhance the participants ' sharing. This article will teach you 15 ways to use social media to create marketing activities. Create a lively atmosphere before the event, the registration phase of the atmosphere is active you do not have to wait until the activity completely ...

Recently on the micro-blog to see a lot of lbs-related products and marketing cases, this article on the collation of the recent period of some lbs marketing cases, if you are interested in lbs, you can pay attention to the following share the case of micro-blog, but also welcome you to continue to share the excellent case. @Hawk-yin: "Prince of Persia" is a very loud name in the game world. In the DOS era, she was already famous. The film that has been adapted has been released. If you don't know her, it doesn't matter. Take out your cell phone and use GPRS to locate it in front of its poster box. You will find the mysterious beautiful tower ...

Compile: @effyin Guide: Shortly after the Foursquare release, lbs was once a hot topic in the field of social marketing, but with the decline of user activity, business participation is not interested, lbs service seems to become a "tasteless food, Tasteless "of the chicken, once the LBS service provider muttered also transformed the picture sharing site, and NetEase's lbs application" NetEase Plus "is closed service, the street is only a small number of development is still good. Can you use lbs for marketing? This paper takes Foursquare as an example (the domestic can refer to the street side),...

There are thousands of ways you can use social media sites for product services marketing, and if used properly, social media sites can revolutionize sales and traffic. The most important fact remains that the key to the success of each site is through excellent marketing and promotion, even with the best content, still need to improve the exposure through marketing, to avoid drowning in a lot of information. Here's a summary of 10 typical social media marketing cases (COLA, men, Airways Airways, Dell, SA ...).

In the article "Chasing the perfect storm of mobile marketing", I pointed out that we are entering a new era of mobile marketing. 　　Despite the current economic downturn, I don't think there will be a big recession in the mobile market. Of course, sales of new handsets may fall. 　　Value-added services and content sales may also fall, but the number of users using mobile products will not drop. The development of WiMAX networks indicates that mobile applications are accelerating. If you live in a city that offers home wireless access and is the same as the broadband price, why not? is the development of the Xhom service of Splinter ...

This week, I attended a small seminar in Germany and had the opportunity to comment on the media aggregation. 　　The famous author and thinker Henry Jenkins's definition of "aggregation" is that aggregation is a collection of content from multiple media platforms, and is a collaboration between multiple media industries and media audience migration behavior. This is the most acceptable definition for the use of "aggregation" over the years, but it is also the most basic definition. This definition gives us the basis for building plans, products, strategies, and solutions, and we are thankful for that. At the same time, we need to do this ...

According to Zeno, a North American Research Institute, do more than 36% of American executives never (or rarely) consider their company's word-of-mouth performance in social media, or are social media really out of business, or do we not really have business-to-business social media marketing potential?  "According to a 2012 survey of American B2B/B2C Enterprise marketers, A. More than 43% of business-to-business marketers are less enthusiastic about social media, about 10% of them from ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Today participated in the "radical, practical-China Marketing 2.0" seminar organized by the Communication Service agency Ogilvy at the Rui ' an hotel, Pudong, Shanghai. Please come to the Austrian American Group chairman and CEO Lazarus (Shelly Lazarus) ...

There is a saying that is widely circulated: "The mighty are bitter, the weak are well off, and the people who sell the world." "Does the sale of the Meng really can" get the world? Recently http://www.aliyun.com/zixun/aggregation/8700.html "> Coca-Cola selling Meng new packaging fire very much, the latest launch of the Coca-Cola label on the current online popular language: girlfriends, natural, meow, Ko handsome ..., New "Vest" let netizens sigh "Meng turned over." Many consumers through the media, micro-blog, micro-letter ...

Today is October 10, is known across the strait that advocated the principles of the Republic of China's big day, but also our six months of toil-large-form network (51dazhuang.com) on-line test of the day. "Large Network" is the first legal industry in China http://www.aliyun.com/zixun/aggregation/11816.html "> Vertical search engine, but also we strive to build the largest and most complete case database of the law industry, We as a marketing person to help the legal profession transparent ...

Misunderstanding one, only know planning, do not know how to plan a lot of scenic areas and urban construction, only understand planning not planning. This is the cause of the system. Planning has entered the administrative process, and planning is still wandering outside the door, which is one of the major reasons for our government's waste of decision-making. According to the World Bank estimates, the "75" to "95" period, the loss of investment decisions caused by losses in the amount of money lost about 400 billion to 500 billion yuan. There is reason to believe that most of these are not caused by planning vacancy! All of these investments are beautifully packaged, and none of these projects can be planned. But because ...

With the National Day 11 tourism "Golden Week" approaching, the tourism market heat continues to climb. Industry in the relevant fields in the marketing of the heavily invested in the hope that through a variety of personalized marketing techniques to attract tourists. Among them, the choice of new marketing platform becomes a big bright spot. In fact, the tourism industry, including scenic areas, hotels, and other relevant institutions have been to the regular media advertising has produced "aesthetic fatigue", they found that with the advent of media debris trend, consumer attention also further dispersed and migration, television ...