Sell Meng Marketing can get the world?

There is a saying that is widely circulated: "The mighty are bitter, the weak are well off, and the people who sell the world." "Does the sale of the Meng really can" get the world? Recently http://www.aliyun.com/zixun/aggregation/8700.html "> Coca-Cola selling Meng new packaging fire very much, the latest launch of the Coca-Cola label on the current online popular language: girlfriends, natural, meow, Ko handsome ..., New "Vest" let netizens sigh "Meng turned over." Many consumers through the media, micro-bo, micro-letter are everyone to see the new Cola excited blueprint, the dissemination of power can not be underestimated.

"Meng" is meant to mean that the reader in the United States to see the role of girls, produce a kind of blood-boiling mental state. Warm-blooded works often use "burning" to describe this state. The first eruption of the object, only limited to the United States, such as the eyes of the whole face 1/5, the head of the antenna-like, double ponytail, mantra, three without or proud of the character and so on. Beautiful girls, pets, children, daily necessities ... Changes over time, Meng has evolved into a universal word, today has become all things can be Meng situation, but we in many Meng states can also see its origin, is "lovely to let oneself feel to burn up."

See some of the sale of the people or things, has it made you burn?

We can see a lot of sales of the success of marketing cases, such as the prevalence of Taobao, "pro" this word suddenly become the best greeting, the owner of the distance between the customer and so closer, this is Meng's intimacy.

Again for example, the rhubarb duck, it is destined to appear in the "Meng history" on the mark, it's Meng, is to remind people of childhood memories, this is Meng's nostalgic feeling.

But there are many benefits to selling marketing, such as:

First of all, selling the effect of free transmission: Many marketers are pondering how to allow users to actively spread, a utilitarian type is very strong, or no interest can be said marketing behavior, will not arouse the impulse of user participation. But selling is different, this is attached to the joy of feeling, easy to infect, easy to share, when people in micro-BO micro-letter everyone happy to see all kinds of Meng Meng things, uninhibited people laugh, stuffy people heart Anxi, this digital era the most easy to share out is happy, no wonder those cold jokes, The cold rabbits were in a mess. In the electric business operation, if the Netizen buys in your place not only the product, but also has the happiness which is sprouting, wants to not be he to share is difficult. So willing to spread freely, how many people would like to. Think of all the object, Taobao body of the hot, the effect is very good.

Second, sell Meng product premium Ability: Sell Meng Let business and user exchanges more affinity, close relationship people are embarrassed to bargain. We often Taobao store evaluation, such as "poor service", "attitude is poor" ... Appears to have nothing to do with the product function and effect, but the shopping guide staff and the expression of the words will be product value shrinkage. will be spoiled to sell the business of the Meng to make the product virtually increased the value of space.

Third, sell Meng can alleviate the negative mood: the contradiction between the merchant and the user, even when a major crisis occurs, through selling the marketing, the hostility between the user will soften down, such as the case of the 315 Gao de map of this year, their active reply on the official micro-blog to the state.

Four, selling Meng is the member management lubricant: In the member emotional marketing using the means of selling, not only will increase the user's chance to repurchase, at the same time the goodwill and share the impulse will increase, such as some of the language of the electrical business often appear "Oh", "ah", "Kiss" "sister paper", "Han paper." And another angle, electric business, let members participate in the best way is "drying list", the best form or "sell Meng".

Analysis of so many, sell Meng marketing really can get the world? Yes, too! Not too! The world, will be popular, the public is the user reputation, sell Meng can be closer distance. However, sometimes can not be the world, more because did not find the Meng point, this "point" is in line with product characteristics, in line with user tastes. Selling Meng is not a marketing must kill technology, enterprises in the promotion of the need to meet their own and season characteristics, such as the disaster in the country before the tragedy of "selling Meng" obviously not suitable, grasp a good sense of propriety, the world is around the corner!

(Author Wei Jiadong Afocus, deputy general manager of digital marketing of Ling Fox Technology Sina microblogging: @ Wei Jiadong)