Media campaigns mobile Marketing 12 coup

In the article "Chasing the perfect storm of mobile marketing", I pointed out that we are entering a new era of mobile marketing. Despite the current economic downturn, I don't think there will be a big recession in the mobile market.

Of course, sales of new handsets may fall. Value-added services and content sales may also fall, but the number of users using mobile products will not drop.

The development of WiMAX networks indicates that mobile applications are accelerating. If you live in a city that offers home wireless access and is the same as the broadband price, why not? The development of Xhom services is relevant, but there is no doubt that http://www.aliyun.com/zixun/aggregation/32542.html "> Wireless broadband applications are emerging and will drive new changes in the market."

If you want to understand how the market is changing, you need to get out of the computer. In the absence of hot spots, you can easily achieve wireless access, but ubiquitous wireless access also means that Internet access can access the host service products.

Ubiquitous WiFi means that wireless chips, based on products such as Skype's handsets, can be used to access thousands of radio stations around the world. PDA can be synchronized with the desktop computer to achieve on-demand video playback.

How can marketers take advantage of the power of wireless products to apply wireless services? You can look at the following 12 tips. But first you understand this: mobile marketing is different. Once you touch someone who is away from home, you have to change your mind. In your mobile future planning, the following tips will help you plan your media.

1. Contextual content issues. Where users are, what they are doing. Now we can find them by GPs and other positioning techniques. The most effective way to sell them is to be aware of the difference in their location when transmitting information.

2. Remember, it's people, not places. Mobile technology changes our understanding of the call. We used to call places because the phone is in this range. Now, we call users because their phones are on them, wherever they are.

3, understand the environment. To understand the environment, know where people receive mobile advertising, so that information transmission more effective. If you send a message at 11 o'clock in Friday, know that they may be out of the office, so it might be better to send messages at their work time. The same is true for a 35-year-old mother. If you send them messages in the afternoon of Saturday, they may go out shopping or do housework. Connect marketing to users and know what they are doing.

4. Rethink the new model of traditional media. The advent of new technologies, such as WiMAX, means that older media can send information to new users in new ways. Mobile video and audio are slower to get, and the success of the Pandora iphone App Store shows that people want to connect to music via their phones. Therefore, you can consider using this advantage to carry out advertising activities.

5, listen to your users. Let people talk about how you do it. Listen to their feedback. Consumer feedback on mobile marketing is not always positive, so be careful to analyze their feedback and make the right decisions.

6, the use of tools. What tools can you use? Location Tip tool? Video? Built-in camera? Audio？ Close to the user, using the tools found on the mobile platform, will be rewarded. The higher the degree of participation, the higher the awareness.

7. About socializing. When people go out and do a tool, they may also be communicating with others. In your marketing campaign, know how to use location awareness and the ability of your users to connect with others. Obama campaign is a typical example of mobile marketing, enter the user number book, set up a friend's timely call center list, ready to pass on the Obama situation.

8. Brief. If you think it's very difficult to attract attention on television, it's tempting to draw attention when people go out. Advertising is short and easy.

9, send can be sent. If you want to send good information when someone else is out doing something, you should know that they may also be sending them out to their friends.

10. Lifestyle issues. Handset makers realize that mobile phones are a substantial symbol of people's lifestyles and status. How do you account for the Iamrich application when it comes to providing services to the iphone? Exclusive content, special incentives, will help to bring your message to the attention.

11, to achieve integration. The overall impression may be equal, but some are more equal than others. But it's hard to know what kind of impression has the best impact on your targeted users. Consolidating your other things in a mobile campaign will give you an effect on your information.

12. Free thinking. People like to be free. They love coupons, special services and everything that can bring them benefits. Given the current economic situation, people may love freedom more than ever. To give people financial incentives to attract their attention to your information, more information to promote better results.

(Original starting on October 13, 2008; Compiling: Song XI)