3 Content Marketing Rules

On the flight to Belgium I have been reading by ann&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Handley and C.c.chapman's content Rules, Richard Branson's screw it, let's do it, and Denis Leary wrote why We Suck these three books, From this I summed up 3 content marketers should follow the guidelines.

1. You are the content Publisher

Publisher? What does the word mean?

In the forefront of the content rules, Ann and C.C. As for publisher, many non-media companies tend to think of traditional publishers such as the Wall Street post, rather than themselves, in fact, we are publisher.

As a simple definition, Publisher sends the information or entertainment needs that the customer wants in the form of the interaction that the reader wants. Traditional Publisher uses these to earn sponsorship revenue or get people to pay for content, rather than media companies doing it to sell more products and services. More and more companies are playing the role of publisher.

Publishing is a tough job, but it's essential for today's companies to keep in mind that being a publisher is the first rule.

2. Dare to practice the dream!

As for Richard Branson's success, we often say that he grasped a rare opportunity, not perhaps, or considered.

This is what publisher should do and innovate through content. As a publisher, we should be innovative ways to solve the customer pain point, every day, every minute, but innovation is not because of content, but because the content in the reader's effect, this is the real innovation.

If we wait for someone else to do it, whether he is a traditional media company or a potential competitor, we have failed.

3. Don't just focus on yourself

Dennis Leary a bitter irony for Americans is that everything is ours. Our kids, our ' house, our dog ...

Content Marketing Novice will have such a problem, has been thinking of their own products, their own services, benefits ... However, the success of the publishing is all the reader-centric ... Your client. If you're not addressing their pain points with relevant and appealing content, you're just adding to the noise.

You have a choice.

This article is from Socialbeta content contributor wisp, translated from the Three Rules of Contents Marketing.