Travel Golden Week, mobile marketing to help you busy

With the National Day 11 tourism "Golden Week" approaching, the tourism market heat continues to climb. Industry in the relevant fields in the marketing of the heavily invested in the hope that through a variety of personalized marketing techniques to attract tourists. Among them, the choice of new marketing platform becomes a big bright spot. In fact, the tourism industry, including scenic areas, hotels, and other relevant agencies have been to the regular media advertising has produced "aesthetic fatigue", they found that with the advent of media fragmentation, consumer attention is further dispersed and migration, television, vertical and Tourism magazine, such as traditional media, Its advertising value also because of its lack of good interactivity and bias to the one-way line information to inform the defect, the effect of declining. Obviously, tourism also calls for a valuable "marketing platform" rather than a mere "media platform".
In this case, mobile marketing, with its intimate, personalized, intelligent, instant interactivity, the characteristics of integration, become the new favorite of tourism. Especially in the global tourism industry, this change in marketing options is particularly obvious. This platform provides new marketing ideas and channels for the relevant institutions and enterprises downstream of the tourism industry chain, and can effectively transform the marketing action into the purchase action of the customers.

Place: London
Case: The "Time Machine" of the London museum
The London museum, with its long history, has been a bit of a man in the marketing battle. Its client program, based on the iphone iOS system, found a way to break the museum's brick walls and turn the whole city into its marketing showroom. The user can navigate through the GPS, and then point the phone to the current location, the system will then help you reproduce the current position decades ago, click on the screen can also get more information, or zoom in to see more carefully. Such applications are so popular that people are happy to call them "time machines". The process has not only won a lot of media coverage, but also set off a "nostalgic tour of London museum" in the tourists.

Video link: http://v.youku.com/v_show/id_XMjI3MzI0NTY0.html
China's leading global mobile advertising service provider, said The London museum will get the LBS technology (location-based service) and the mobile image recognition function through the history of cultural experience, so that visitors from the experience of watching and listening, to upgrade to the depth of the interactive experience, so that they can better understand the history of the scenic spots, cultural characteristics, to obtain more comprehensive and thoughtful travel information, The experience of traditional tourism has been promoted comprehensively. This is more meaningful for domestic tourist attractions, effectively evade the tourists, "forget" the rapid tour of the malady, so that they can capture their "imagined" things anytime and anywhere. Obviously, based on LBS mobile application, is the mobile marketing to help the tourism industry drive and support, of course, through mobile phone recognition you can see not only can restore historical pictures, but also set sound, video in one of the shock experience and interpretation. Don't make the mistake of judging that these technologies are far from us, and that you are the mobile marketing expert around you.

Place: Japan
Case: Lotte Travel Service Home
The Japan travel website "Lotte Tourism" has launched an Android based app. In addition to providing common positioning, the app search, peripheral information, friend sharing and other functions, particularly concerned that as long as the user input dates, determine the number of people and the number of reservations, and designated areas, travel plans, this app program can be found in line with the user's travel plan for all hotel and availability information, and list the recommended order and price order. At the same time, the program also supports the user through some very vague impression words to search the surrounding accommodation facilities, extremely intelligent.
In Japan, where the mobile internet industry is booming, apps are a big deal, and mobile phones can serve as wallets and an important source of information for people, similar to "mobile computers", so there are countless apps and resource-intensive applications. The key feature of this app program is that it provides users with more real-time, thoughtful and convenient travel service support, the core value lies in the integration of all kinds of resources downstream of the tourism industry chain, which brings more unique travel experience to the users, This is also the most important value of mobile marketing in the tourism industry, and personalized service to consumers is the top priority in the present. Drawing on this experience, rich user resources, strong integration of travel service agencies or websites, such as Ctrip, cattle, where to go, and so on, may also develop this kind of app, to a certain extent, to achieve the effective distribution of resources and combination of available resources to achieve a reasonable allocation, occupy the market leader, Promote consumer awareness of the brand and industry influence. such as the World Expo in Shanghai, through the app program, realized the park's information and passenger flow guidance.

Venue: China
Case: Mo Tai 168, do everything possible to facilitate passengers
Let us look back at home, in the field of mobile marketing, a deep knowledge of the Hundred Branch Company, dedicated to Motel 168 hotel customized app program. In the absence of desktop Internet, computer, hotel number, navigation and positioning, such as the situation, people can design a beautiful Motel 168 Hotel mobile phone clients, in different places to book hotels, search Hotels around the life of recreational facilities and other functions, go where, find out where, greatly meet the business traveller especially "backpackers" The need for mobile services.

With such an app program for the form of a mobile client, motel 168 hotel chain not only for hardcore users to provide more thoughtful service, you can always understand how many users activate, use this client, they are undoubtedly the hotel's most marketing potential, the most important need to master the customer resources. As a "supporting facility" for the tourism industry, the hotel's custom app development also facilitates visitors, especially for those who are accustomed to acting right away, so that they can find a comfortable foothold at any time without complex preparation and naturally attract them to the hotel. This case has not only achieved commercial success, but also won the "Best Mobile Custom Development Award" in the 2011 China Advertising Summit.
In several cases, are relatively novel mobile marketing attempts, and in the recently held 2011 China Electric Commodity Licensing Conference "Solomo trend of mobile E-commerce" sub-forum, Cyts Travel Network general manager Ding Zhongyang also said that the traditional short MMS in the tourism marketing value can not be ignored. He shared the experience of the Cyts in organizing Taiwan's free travel, for the China Youth Brigade to 80 passengers to Taiwan to push the "Taiwan Local characteristics of multimedia MMS Introduction," The telephone return call, 85% of Taiwan's free line members for MMS Member magazine is very welcome and very useful to enhance the user experience significantly. Yes, mobile internet localization, mobility, immediacy, interactive experience and other characteristics determine the mobile marketing is the perfect partner in the tourism industry, and mobile marketing service value should be the current tourism agencies to carry out mobile marketing focus.
Perhaps later, you will be in the shopping malls, travel agencies, or mobile-intensive stations, airports, see travel agencies specifically for tourists based on the AR technology (virtual reality) to create a virtual tourism space, just go to experience, you can know beforehand whether you want to go (the destination). Similar to this experience marketing practices not only can attract a lot of popularity, but also will promote the final row of consumers, let us join hands, "on demand", for tourists to bring better ahead of the experience, winning innovation bar.