Where does the lawyer's online marketing go?

Today is October 10, is known across the strait that advocated the principles of the Republic of China's big day, but also our six months of toil-large-form network (51dazhuang.com) on-line test of the day. "Large Network" is the first legal industry in China http://www.aliyun.com/zixun/aggregation/11816.html "> Vertical search engine, but also we strive to build the largest and most complete case database of the law industry, We as a marketing person to help the legal profession transparency and standardization to make an important step forward.

At this time coincides with the "First Law Institute of Information Seminar" held in Beijing, large-shaped, high man gathered, failed to convey the event, it is a pity, living in Jiangnan, looking to the Northland, Wish Grand event, but also to talk about the "lawyer online marketing" of the superficial view.

At present, the online marketing of the lawyer industry is simply in two words: "A search, two points, three appearances;

What's the first word? A search, highly dependent on Baidu as the representative of the search engine; two points, put 58 with the city, the People's network as the representative of the classification of the Web site, three appearances, all kinds of "face" as the main manifestation of the traditional legal portal. However, it is well known that the problem of "one search" and "two points" lies in the fact that users ' needs have not been subdivided and directed in the beginning, parallel search to see every lawyer ads are "Wei Guang is, tall and full", not only to allow users to distinguish and choose, but also for the lawyers themselves to attract business under the "homogenization" of the stumbling block. As for "three appearances," the pain is not but the same as the previous two to make the user choose incompetent, but also hold high "free consultation" banner, in fact, is full of sales-oriented, "free consultation" expulsion "fee consultation", the whole industry's online consultation value is lost.

As for "a lively and busy," refers to the lawyer opened a microblogging site and the firm. Social media tools such as microblogs and micro-letters can help lawyers build up their personal image, gather circle, is also a lot of lawyers used to borrow the good tools of public opinion, the disadvantage is to run a micro-blog, it takes a lot of time and energy, enough marketing skills, also need a long time matting. Law firm site is idle that head, most of the lawyer site due to less maintenance or traffic is not high, and finally became an information island, a bit like Taobao's personal shop, the conversion rate of the case can be imagined.

So what's wrong with Chinese lawyers online marketing? Why is it not sustainable to bring valuable sources of crime? In fact, the conclusion is clear, our existing lawyers online marketing methods are to do the opposite!!!
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Why does it have to be reversed? The reason is whether Baidu, classified site or traditional lawyer website, we have been saying is: "What I can provide services" and just did not care: "What service users need?" "Like a user said:" I want to eat a peach, "another user said:" I want to eat a big pear, and our previous marketing to look for help users, are just saying: "I have a fruit shop." Users face a parallel search out of a lot of advertising results, or only "blind choice." Such a marketing approach, is inefficient, is not to do customer segmentation, is to reduce the value of both sides, is to improve both (time/marketing) costs.

Where is the lawyer's online marketing going? We need to set up a revolution in the online marketing model of lawyers! This revolution is that we want to liberate the "law Taobao Store", to help everyone into the law industry Day Cat (Taobao Mall)!

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The revolution is that we need an ideal search platform after the user came, can be the fastest time to find his resonance problem, through his problem, corresponding to the finding can provide "peach" that the lawyer, the platform at the same time to provide users with a variety of ways to communicate with lawyers, but also consulting with the original value, Let those who really have the need for counseling get high-quality answers, not just sales-oriented rhetoric.

The revolution is that we're going to help lawyers develop online "circle marketing," where lawyers ' marketing is proven to be the most effective means of the circle, how to expand the circle indefinitely? I believe that new social media, micro blogs and micro-letters, can help every user who has read a lawyer's background and case, and is naturally involved in a lawyer's circle of contacts.

Such a revolution is more, we through the day cat (Taobao Mall)-type credit endorsement and transparency, so that users through the case in the fastest time in the lawyer's experience, expertise to judge, out of the "blind" of the circle, while allowing lawyers to go out of the same quality of the competition cycle.

As Taobao (later?) the first case (the Bleum brand of Procter and Gamble), I had the honor to personally experience, witnessed the birth and growth of a miracle, today's online marketing of the legal profession, we marketers are willing to carry this banner, subvert the traditional inefficient mode, for users, lawyers, For the country's legal process of contribution to a part of their own strength!

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