Online Marketing

PostScript "Network Retail integration Marketing" is with "network retail industry" This new emerging industries and emerging marketing methods. 　　The network retail marketing inherits the traditional entity retail marketing, has carried on the bold innovation, has changed to a great extent the traditional retail marketing way which the mankind has formed in the past thousands of years, has opened up a brand-new era of the marketing science, the Human society commercial transaction announces enters the network retail integration Marketing ERA! In more than two years of thinking, preparation and writing "Network Retail integration Marketing" process, I always do not promote the network retail ...

Chapter Http://www.aliyun.com/zixun/aggregation/7820.html "Introduction to > Network retailing integrated Marketing" first section network retail integration marketing and research object one, network retail integration Marketing Research Object (a) Subject Research object 1, Network Retail integration Marketing Definition Network Retail integration Marketing is a network of retail transactions for the Internet vendor to use a variety of internet-based tools, ways, methods, means, channels, skills, etc. to the buyer to sell tangible or intangible net goods, in order to achieve ...

The fourth chapter of search marketing theory of network retail search marketing, search engine marketing Overview (i) search engine 1, search engine definition of search engine refers to a certain strategy, the use of specific computer programs to collect information from the Internet, in the organization and processing of information, to provide users with retrieval services, A system in which users retrieve relevant information for display to the user. Search engines include Full-text indexing, directory indexing, meta search engines, vertical search engines, collection search engines, portal search engines and free link lists. Baidu and Google are the representatives of search engines. 2.

Chapter III Registration Marketing in the first section of the network retail registration theory and traditional physical retail transactions, online registration is any network retail platform (station), social organizations, groups or consumers of individual buyers and sellers to conduct online retail transactions of the first step [1], is not a missing step, but also a very important step. Without registering this step, all of the online retail transactions are impossible to talk about. Fig. 3-1 "Registration" in the network retail shopping process, network Retail transaction registration (i) online retail transaction registration definition The term "registration" means, in semantics, the use of something (people or ...).

Chapter II Platform Marketing first, network retail industry overview One, China's network retail Industry (a) the overall scale of China's network retail industry 1, 2011 Network retail accounting for China's total social retail share of nearly 5% National Bureau of Statistics released data show that the total retail sales of Chinese social goods in 2011, 18.1226 trillion yuan, Rose 17.1%. According to the latest statistics released by the January 2012, the Chinese online shopping market in 2011 was close to 800 billion, up 773.56 billion, up 67.8% from 2010. ...

Confucius in "Book of Rites," said "diet men and women, people's great desire to save Yan." "People's basic two desires, one is diet, the other is sex." "China on the tip of the tongue," This type of documentary film has greatly stimulated people's appetite. Well versed in the marketing of the electric dealers, in the "Tip of the Tongue 2" before the hit is already ready to pave the way. Unsurprisingly, with the first episode of the hit, the show appeared in the Tibetan honey, Zhejiang jumping fish, guizhou rice flower fish, Sichuan sausage and so on immediately became a hot item. I check these related shop transactions, from 9 to the beginning of the broadcast to 10 o'clock finished, these online shop has received a lot of orders ...

The most recent publication of the "Overseas Marketing-Network business http://www.aliyun.com/zixun/aggregation/9668.html" > success of the book is for the brand, supply chain integration, The whole media marketing three main themes have carried on the extensive and the thorough discussion, hoped can rely on this book to help the export-oriented traditional enterprise to open the thought, opens the thought, in the digital age marketing battlefield seizes a place.  I hereby hold "overseas marketing--the road of network business success" free to send the new book activities! ...

With the advent of the 4G era, the number of Chinese netizens is also increasing rapidly. Traditional industries began to plug in "mobile" wings, enjoy the mobile internet to bring people's lives convenience.    Beverage industry experts have also begun to move the wine wholesale to mobile Internet, explore the development of the industry's new marketing model. As we all know, mobile internet era, no time network, no network has become a reality, the traditional industry in the support of the Internet, accelerate the pace of integration, is the way forward. Mr. Xu told reporters, corporate Internet is the enterprise ...

The rules of the game facing Chinese exporters are profoundly changing ... In the first half of 2007, Chinese exporters appeared to be in an unprecedented predicament. At the beginning of the year, "Made in China" suffered a consumer trust crisis. Doubts and fears from consumers in exporting countries. Pet Poison Food, diethylene glycol toothpaste, tire fall off, car crash test ... In almost every one weeks since the spring, a new quality-safety incident related to "made in China" products has been exposed. June, in the Export tax rebate policy issued by the big back ...

The author found in the survey that China's problems are not unique to China. The process of emerging industrial countries, which has been in the latter half of the 20th century, has been a reality for almost all emerging export powers. The most successful response is neighboring Japan. Before and after the Second World War, "Made in Japan" was a mantra of making fun of inferior products, and today it is synonymous with good quality. A Japanese economist in the media said that Japan in the introduction of the American Deming advocated by the quality management system, the creation of a local quality management system for Japan. "The government's law has played a part in it, but the most fundamental thing is ...

In early 2009, reports from several leading internet research institutes in the United States showed that video advertising would be the main driver of the future growth of the online advertising market, with 1 dollars streaming into video advertising every 10 dollars in internet advertising. After the Olympic Games era, the video industry through the genuine authorization to break through the bottleneck, has entered the industry development maturity. The huge interest market and the increasingly mature video platform will provide the opportunity for the rise of the portal video marketing represented by Sina. 　　Sina's strong affiliation, it is to see its development trend and the huge business value behind. Now the advertisers are coming ...

Wen/Lu Ling Zi cun Remember the original 酷6网 founder Shanyou said a word, "Internet entrepreneurship must be a yell while running, (or even) sometimes yell than running is more important!" This sentence, I believe that most people in the circle are very familiar with, many entrepreneurs are more hands-on. such as the electrical business field of poly-Mei excellent products and Le Feng, female app field of Pomelo and aunt, group buying in the field of the United States and the public comments ...    Are familiar with this way. Today, we will talk about "...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; When it comes to digital marketing, forget about the subservient chick from Burger King, and the office supplies manufacturer OfficeMax's "Avatar" campaign, which has been the best spreading network viral marketing campaign ever. For this ...

American artists use blogs to market their own work. [Blog marketing research] often pay attention to a number of foreign companies using blogs for marketing cases.     Recently found an American artist's blog marketing case, very inspired, and share. Marquez is an artist in Benicia City, California, USA, he is versatile and rich in works. Marquez through their own blog platform, selling their own art ...

This is the recent understanding of the new twitterhttp://www.aliyun.com/zixun/aggregation/9046.html "> Marketing case." A dessert boutique Tasti lite, popular in the local , providing more than 100 flavors of heat-free ice. For more than more than 20 years, Tasti has been popular with customers in New York, has opened more than 50 stores and continues to open stores as the coverage has increased. BJ Emer ...

In the past year, virtual world marketing undulating, companies have jumped into the virtual advertising and brand of the world's popular floats. 　　In the beginning of the 2007, the virtual world "Second Life" to the user and advertisers interest in the peak, but over time, many marketers and agents began to their virtual project investment return to doubt. "2007, especially in the first half of 2007, can be said to be the ' Second Life ' year," said Greg Verdino, chief strategist at Crayon, a market-consulting firm. Into 2007, everyone ...

I'm really not a prolific blogger, and in the past few years I've been thinking about industry trends only when I write a few rational articles on behalf of the company that think about the direction of the industry. 　　From this point of view, I am a bit unworthy of the "best expert of the Year" that Eric gave me in the near future, of course, the reason for the award is that my article has the depth of the industry, I can only seriously accept. I also should not be a prolific blogger, because I am the founder of the Billion Ma company is still in compliance with the vigorous development of BTOC, leading the domestic effect of integrated marketing trend, a lot of effect integration ...

People always think that to attract and maintain customers is a serious matter, in fact, not necessarily. American Outdoor equipment and http://www.aliyun.com/zixun/aggregation/12774.html > apparel retailer Moosejaw, which opened in 1992, may be the first company to put fun and melt consumers on top of everything. While other companies are talking about the bottom line and consumer trends, Moosejaw is talking about "what's more interesting". Moosejaw loudly announced himself ...

Introduction: Now http://www.aliyun.com/zixun/aggregation/38410.html "> Network virus elements have become a large number of international brand media programs must. However, in the crowd, success is always in the minority. In the operation of the virus first, may wish to ask yourself, your brand personality is suitable for network virus transmission. The old, outdated brand concept is very popular in the new Cyber world. But the new sharp, individuality, the publicity brand is the network person's most loves. Ray ...

Introduction: Coca-Cola Zero drink ads and mini site because of the unique originality of the people impressed. From the dissemination of results and sales performance, it can be said that the network launched a viral marketing war is a great success. But after stripping a layer of detail, we will find that the core driver of success is not the virus, but the traditional positioning theory in the field of marketing. Coca-Cola Company's deep marketing literacy, scientific and accurate marketing techniques is to help zero in the competitive weight loss beverage market firm foothold, and Gongchenglvede key. To be sure, rely solely on sickness ...