Online Marketing

He Zhi, technical director of the China Institute of Analysis Technology (Shanghai) Co., Ltd. recently spent a lot of time on a number of high-end crown shops in Taobao, he said in my interview that Taobao big sellers now face development bottlenecks, one of the biggest problem is that they have to face accurate marketing. He said that the http://www.aliyun.com/zixun/aggregation/37640.html "> Taobao merchants after the rapid development of the past few years, has emerged tens of thousands of annual sales of super million ...

The hottest topic is certainly the coldest macroeconomic environment, an economic crisis far more far-reaching and violent than the dotcom bubble of 2000. When the dotcom bubble burst in 2000, I just got into a middle-class manager of an innovative business (online securities Trading &wap Web site) with an MBA that had just won a big investment in VC crazy money and a manufacturing concept. In this year, my company burned more than 80 million of cash, the listing is hopeless only to change the strategy of "survival mode", it is this "survival mode" strategy to ...

The wolf really came to the mall to meet the friends of the first sentence, often is "business how recently?" The answer is often "business is getting harder, money is getting harder", even in the best years of economic form. May contain the Chinese people's humble cost, but in many cases it is true. 　　But the business here is hard because the market is becoming more and more competitive, the market is becoming more and more mature, and the market opportunities are less. Since the US subprime crisis, after the US financial crisis, ...

The Wharton Knowledge Online recently published an article, "Luxury brands: The high end of the economic downturn in the high-end marketing," the middle point is very enlightening: "As the 2009 will be the pursuit of luxury in the generations facing the most challenging year, Marketing programs used by marketers to lock in fashion-chasing young girls and quickly expand into a new rich group in Russia or the UAE are suddenly "outdated". Today, the "popular" way to sell luxury goods in tough times is to cater to the needs of the richest and most loyal customers. The following is an excerpt from some points of view and analysis: Tom ...

As the originator of the financial institutions on behalf of Lehman, the most far-reaching impact of the economic crisis is to make people deepen their distrust of the financial sector. How to build brand system, how to repair brand damage, rebuild customer confidence, it is very important. 　　As financial experts, vice president of the Chinese Institute of International Finance, Wu Nianru said that the financial industry as a financial products and services for the community, the brand competitive advantage has become the industry to evaluate the value of the Enterprise brand core elements. Through the baptism of economic crisis, consumers are more rational and sensitive to the choice of financial products. The financial brand wants to win the consumer ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Due to such factors as capital and scale, the global financial crisis has seriously impacted SMEs.       Tiger Wing Network President Zhang Tianxian recently proposed "Winter to play the brand carefully, actively selling products." At present, through behavior "...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 3 years ago, the world-famous PC company must have failed to study the World Cup's Golden Globes, when Lenovo's sky-high bid to hit world footballer Ronaldinho. Half a year not to end up a peace break down also a beat two separate quiet. than Lenovo and Tcl ...

In the 2009, we experienced explosive growth in applied marketing. With the introduction of the popular app store, mainstream brands have increased their use in order to expand applications and product marketing. 　　A recent study has shown that advertisers and advertising companies are increasingly mobile apps, with nearly 65% planning to develop mobile apps in 2010. The following is the five major application marketing trends this year: one is the increasingly strong mobile application atmosphere. Since the launch of Apple's App store 18 months ago, its downloads have broken through 3 billion times. Morgan Stanley predicts that over the next 10 years, move ...

The Mid-Autumn Festival has just passed, I believe more and more people will also have the same feeling with the author, this year's Mid-Autumn festival finally do not have to be busy running errands to their customers to choose to send gifts, also do not have to worry about because of the company's huge structure to complete the staff holiday gift What you need to do, is just to contact a professional mobile marketing service company, the wish to convey their wishes to "MMS + two-dimensional Code" in the form of transmission, you can let the target receiver in real time to feel your pretending ...

To achieve "difference" in marketing, "super expectations" and "meaningful", you need a realistic path, in Elon Musk, where the path is "believe in technology", and in jobs, the path becomes "humanities and art to the meaning of science and technology", which is the differentiated positioning, the source is your view of the world, in fact, said Your beliefs. Many years ago, when science fiction films were not today so much, I liked to find science fiction to read, the protagonist in Outer Space Adventures, in different "jumping gate" between the shuttle ... "Explore the unknown" seems to have been sleeping in the daily life ...

"A butterfly flapping its wings in Brazil can cause a tornado to Texas one months later," he said. This is the popular exposition of the famous Butterfly effect. 　　The first appearance in the field of meteorology butterfly effect, today is widely extended to other areas, in the brand interactive marketing process, has been highly valued and widely validated. The butterfly effect in the social field to illustrate the truth: a good, small mechanism, as long as the correct guidance, after a period of effort, will have a sensational effect, or called "Revolution." In the field of brand marketing it can explain such a process: when a ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;      Today Weibo is becoming a new popular weapon for marketers. But at the same time Weibo's fate in China is twists. Early, the meal no, muttering, etc. because of the lack of content monitoring and difficult to escape shut down fate, did the martyrs. And then those portal bosses who have been in the news and information field for years are starting to cut in.

Caption: At the end of March, invited to the school of Journalism and Communication, Peking University with the new Media Center doctoral students, master students to exchange new media and the dissemination of topics, they are on the micro-blog @ Beida New Media, a great team in the operation of this account, its micro-blog content mainly read: Social networks, E-commerce, mobile Internet, 　　Mobile games, new media marketing, cloud computing and so on. Communicate with them for one hours, mainly talk about consumer online behavior, content marketing (contents marketing), microblogging marketing and other topics. Here's what they wrote ...

Source: "Internet Bar Empire" Author: Chao Fu Traditional society, compared to the aesthetic, the ugly is undoubtedly not a famous, even with the concept of the public out of tune.   Even the Rosencrantz, who has been hailed as the founder of modern ugliness, has repeatedly said: "Absorbing ugliness is for beauty, not for ugliness." This shows that the traditional ugly or ugly learning exists, but also in order to foil the aesthetic, but the advent of the Internet, but constantly let the ugly culture shine, the whole (net) people in Furong sister, Rogue Yan, bamboo Shadow pupil, February girl, small fat, accord women, Fengjie, sharp ...

Sales promotion is all enterprises, brands, electric business platform, in order to combat opponents, attract eyeballs of the conventional marketing means, holiday marketing is only for the promotion of a reason and addicted to the head. But since 2010 Taobao's "Double 11 Singles Day" sales, reached 9. 　　After 3.6 billion yuan. Holiday marketing is no longer a conventional marketing means, and by the electricity business as the best sales opportunity, is to enhance the site flow, viscosity, sales, revenue flow, well-known marketing prescription, but also the creation of traditional brand market radiation range of the moment. Now, in Baidu search "double 11" or "Double 11 promotions ...

Recently, Delin, general manager of the Queer Community Research Institute, delivered a wonderful speech on Community Word-of-mouth marketing at the new marketing Conference. It mentions two very representative cases-the wanglaoji of the fast-selling goods and the Wenchuan of the real estate giant Vanke during the earthquake relief period, the same donation of 100 million, and two distinct results. The same is a billion, why do you get such a different contrast? It gives an answer to the study of community-spreading pathways. First look at Vanke's performance: The day of the earthquake, Vanke Group Rapid response to donations 2 million. In fact, a few days before the Wenchuan earthquake, donate ...

Vivo xplay3s A listing, has become a well-known film artifact, as the Vivo xplay3s listed in the most important brand marketing communication channels, Sohu has played a very large role in the media, controversial since the media is relying on how to achieve media marketing from the media value, To a greater extent to promote the Vivo Xplay3s brand marketing process? Special Hot surreal movie stars Live "private Order", "Fire hero" and "Police Story 2013", "Wait for the wind to" should say is vivo xplay3s open ...

When using the traditional "advertising + sales + stores" development of growth encountered difficulties, corporate marketers naturally think through E-commerce, e-mail, mail-order and telemarketing, as well as sales of advertising (such as television shopping) for marketing and direct sales, but why some enterprises harvest is only a flash in the pan, And some companies have broken through the dilemma, gaining sustained sales and profit growth, and even created a new business model to get the explosion of the line of growth? This article attempts to through some of our consulting cases and familiar with the enterprise case, opened the use of direct duplex marketing success ...

1) http://www.aliyun.com/zixun/aggregation/36284.html "> Marketing model of the core competitiveness is not a one-time feedback rate and sales conversion rate, but long-term continuous improvement of feedback rate, Ability to sell conversion rates and customer retention rates. 　　That's why there are more than 30 competitors behind PPG. 2 Direct marketing planning and operational capabilities focus: Front-End is a one-time customer acquisition and sales transformation capabilities (such as TV shopping), the back end is old ...

To uncover the veil of search engine marketing, we first look at what is search engine marketing: According to the definition of the wiki: Search engine marketing English is Serchengine Marketing, abbreviated to SEM, is a network marketing mode, its aim is to promote the site, increase visibility, 　　Through the search engine returns the result, obtains the better sales or the promotion channel. From the above meaning we analyze, search engine marketing its essence is to promote the site and increase visibility. Actually from the actual ...