Online Marketing

Wei Jiadong/Wen, "Digital marketing Campaign" author, social marketing practitioner, micro-credit public number: weijiahttp://www.aliyun.com/zixun/aggregation/29802.html ">dong2013 or search" Wei Jiadong " June 1, belonging to the children of the festival, belong to those overage childhood memories of the day, we can recklessly imagine the happiness of childhood, can also be unreserved love to give us those growing children! Dear Babies, everybody ...

Traditional marketing models and means in today's society has been difficult to impress consumers, the use of bad words will also be counterproductive is considered garbage transmission, how to make marketing more in line with the appetite of modern consumers become a lot of marketing people think of the problem. And the era of disconnection between traditional marketing is dead 3721.html ">2014 year September, in the" Tencent Wisdom Summit "from Tencent's Lau and participants in the exchange of marketing when talking about it technology brought about by the marketing changes, this is the first time ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 1, the United States digital marketing in the current use, or intended to use the network channels, what are the tools? This table gives us a clear list: The first is Facebook's fan page, followed by Twitter publishing; User comments, blogs, viral videos, Faceboo ...

The World Cup has attracted attention every day, when Germany and Portugal against the beginning of the game, those fans blew up the circle of friends, in my circle of friends are mostly German fans, all kinds of crazy for the German team is really amazing football this sport great! In such a big event as the World Cup, marketing is always unable to escape, many companies are ready to occasion, all kinds of guessing ball, football baby and other World Cup activities overwhelmed, when we continue to consume the World Cup, how much can really remember? The mass of data generated on social media every day, most people are focused on the hot topic, these hot also are ...

Like all popular consumer brands, Pepsi has always been willing to invest heavily in television and print publications to make exquisite ads. Pepsi recently launched a new Tava in the US market, but began experimenting with a non-traditional approach that focused on Word-of-mouth marketing. This shows that the new media as the core of innovative marketing began gradually for the consumer brand in product promotion to try to use. We have seen this trend in the media purchases of mass-consumer goods companies such as Pepsi, Coca-Cola, Procter and Gamble and Unilever. Enterprises in web-based advertising and other means of transmission ...

"Content is king" is a view that all website operators are extremely agreeable, whether it is unilateral information provide (web1.0 times), or interactive exchange type (web2.0 times), content is the most important factor that produces user "stickiness". Today see a sentence: "web3.0 times, the content of others as king"-this sentence bare the future direction of the Internet: Poly ...

Today, "Looking for Your Sister" successfully reached the top of the app Store China free Application list, if not because of "Plant vs Zombies" for the first time, its summit date may be in advance, according to official sources, the release of the game has been in the world to obtain tens of millions of users! 　　Landing on Weibo, you can see users everywhere to share their "find your Sister" experience, and in my own office, colleagues have been immersed in the "Find Your Sister" happy. There is no two in the limelight! 　　So why is "looking for your sister" so hot? Someone said, "Find your Sister ...

Han's debut film "After the end of time" before the box office broke 600 million, the audience of the play of the highly controversial director and unique style of the film's discussion continues, the radio is still continuing to play the soundtrack, the film's heat has not receded. Explore the causes of their success, we found that the "after" the whole film's marketing core position in the very easy to generate the topic and discussion of the microblog, these attempts not only played a good publicity, but also for the film brought a good reputation for its box-office breakthrough 600 million lay a solid foundation. Microblogging promotion throughout the film whole process compared to previous ...

Blog is the Web diary, English word for blog (Web log abbreviation). Blog This online diary content is usually open, they can publish their own online diary, can also read other people's online diary, so can be understood as a personal thoughts, ideas, knowledge, etc. on the Internet share. Blog marketing is to use the blog this network application form to carry out network marketing. The most common way to blog marketing is to invite more influential bloggers to participate in the company's various activities. Industry-related bloggers are often professionals, who are more likely than manufacturers to notice ...

What if you ask the most expensive digital camera? We must think: Lycra, Hasselblad, Nikon, Canon. 　　If there is a patriot, you must say: How is that possible? This, is true! I saw Feng on Weibo on the two words, first surprised Patriot invented what new technology? Or is it a super configuration? That is not the case. Brother Kiln is actually a card machine! So, is it like the luxury concept of a mobile phone a few years ago: Gold diamond? No! Columbia Kiln, as the name suggests is the reference to the http://www.aliyun.co ...

Note: CCTV 315 makes "junk sms" smack, but "SMS", "Junk Short Message", "mass message" has a completely different meaning, China has just set up the "Industrial information" department, indicating that the informatization strategy in China is being deepened, in the rapid development of China's information technology today, Mobile information is the most widely used, To solve the "last kilometer" of China's information superhighway, and in the Mobile information process, the most outstanding performance is "SMS", China's unique "SMS culture" to the world attention, governance "spam message" urgent, but to prevent overkill, this is a ...

12580 Comprehensive Information Service portal, is China Mobile based on Voice, the construction of the Internet, WAP, SMS, MMS and location service is one of the strategic steps for China Mobile to transform from "mobile communications expert" to "Mobile information expert", aiming to "provide the most suitable information to the most suitable person at the right time". &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 12580 between merchant and consumer, construct ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Recently doing some of the multinational hotel industry social Media marketing case, some experience and share. The hotel network Marketing has been in a relatively immature and disorderly state, whether the first two years of advertising-oriented traditional network marketing or in recent years since the media-oriented society ...

The development of personal loan business has become one of the key directions in the bank credit business, although many banks have been tightening up the loan to strengthen the business loans in the credit crunch, but the competition between the banks is fierce, or the potential competition of the market is quite obvious. In order to expand their share in the market, in the fierce competition, there have been a lot of banks realize that only as soon as possible to change the concept of business, to develop in line with the bank's business development strategy, to have their own foothold. Bank credit marketing for wall-breaking although many of the bank's personal loans like the girl to marry ...

Precision marketing should be divided into two categories, one based on social attributes, one based on interest. The so-called social attribute, is roughly sex, age, education level, income status, and so on, a lot of precision marketing is actually this category. And based on interest ads, the most typical example is the search engine keyword ads. Basically, search engines don't need to know about your social attributes, but they can also match ads that have something to do with your interest. 　　You must have been interested in searching for the tablet computer. From advertising accuracy, based on social attributes of advertising is not as accurate as it says, the truth in ...

----to correct many people's misconceptions in the September China Internet Conference, I accepted the Chinese Internet Association for precision Marketing interviews, although the past one months, but feel that a lot of content is still worth considering, so extract part of the content for everyone to criticize or shoot bricks. Moderator: Your side of precision marketing is how ...

Once upon a time, Ma Yun's winter theory is still a lot of people skeptical, now, Wall Street storm caused by the http://www.aliyun.com/zixun/aggregation/31873.html "> global economic depression has been caught in the face of everyone." Crisis, decline, thrift, cut expenditure, the media began every day to teach everyone how to live ... 　　The financial crisis, the culprit of the housing bubble, has put many real economies at risk. Enterprises need effective marketing in the economic crisis ...

Precision Marketing is not only a popular form of marketing, but also the pursuit of marketing goals, but more is also a conceptualization and magic of the marketing concept. After all, companies are not willing to waste marketing costs, but it is difficult to really control the cost of marketing, precision Marketing has become the result of all enterprises aspire. 　　So that in the company's promotional programs, advertising company planning program, as long as the marketing results will be "to achieve precision marketing" as a foil. In the continuous imitation and agent of foreign technology on the basis of China's network precision marketing means is indeed constantly upgrading. But as for ...

The great value of the internet lies in http://www.aliyun.com/zixun/aggregation/6441.html "> Commercial application, but the core content of commercial application may be in the Internet marketing advertising, from last year to this year, the two years market very hot, 　　Everyone is exploring how to achieve this piece of precision marketing. Two levels of precision marketing I think precision marketing is divided into two levels, the first level is called "The concept is very hot, market primary", the second level can be said to be "mature technology, open ..."

Two years ago, googlehttp://www.aliyun.com/zixun/aggregation/32086.html "> Chief Executive Eric Schmidt predicted:" The candidates who can play the full potential of the Internet, Will stand out in the next presidential election. Mr Obama's election confirms this, and he is thus called the first "Internet president" of the United States. Mr Obama's success has not only been a dramatic response in politics, but also a relish for the marketing community, which is seen as typical of internet marketing. Internet ...