How technology can make traditional marketing get out of trouble

Traditional marketing models and means in today's society has been difficult to impress consumers, the use of bad words will also be counterproductive is considered garbage transmission, how to make marketing more in line with the appetite of modern consumers become a lot of marketing people think of the problem.

And the era of disconnection between traditional marketing is dead

3721.html ">2014 September, in the" Tencent Wisdom Summit "from Tencent's Lau and participants in the exchange of marketing, talk about it technology brought about by the marketing changes, this is the first time by the industry's mainstream and influential companies put forward technology-driven marketing speech, for many companies this may be very new , very fashionable, in fact, marketing IT solutions in foreign countries have been very common, but our domestic start relatively late. But for the time being, we've been doing this for three years and we've had more satisfying answers in the three years.

In the past, said the marketing time will be said that creativity, advertising, accurate, but accompanied by the changes in the traditional marketing model can not meet the needs of the user's heart and change, but because of excessive use of the user's aversion. Before it was far from marketing, we see large enterprises in the IT department is in the management of ERP, CRM, marketing is not very it-oriented departments, as Lau said: "In the past, people pay more and more attention to T (technology), and ignore I (information), with Marvell to solve a process problem." But now the marketing environment, especially after social media production, let the enterprise suddenly found that there are a large number of external and I related to the information, these information is not controlled by me, consumers themselves and in fact they have a great impact on me, In this case it is back in the part I and marketing has a strong relationship, so for the enterprise, it technology marketing has become a must learn.

At the Tencent Wisdom Summit, Tencent put forward the core idea is that they are to provide connectivity to a core brand, consumers are linked, now the next step is to brand, enterprise services, products and consumers to create a connection, then Tencent is to provide connectivity to the company, for the brand for products and services, The ability to use connectivity to actually have it, he needs to have the ability to really manage the social media and realize the value of generating data on social media, and it's really possible to do the marketing in the current environment, which is why marketing IT Solutions has become a mainstream company.

Marketing it to the promotion of marketing sublimation

In the "Tencent Wisdom Summit" Lau the CMT (figuratively Marketing technologists) concept, namely the Chief Technical Marketing officer. He believes that the future marketing leaders should be such a group of people, they have a marketing of the core, and insight into the technology can bring all the possibilities, it is because of marketing it and traditional marketing is not the same as the possibility of such a point of view.

The interest in the industry has been mentioned for three years is a marketing IT Solutions company, is a large data-driven marketing management software companies, our concept has finally been the industry's mainstream and the recognition of influential companies, indicating that the fun three years ago began to go the right way, three years down our marketing technology, industry development, The understanding of the solution can help to serve more good customers.

Distinguish different concepts in technology marketing

Marketing it (Marketing it) and advertising technology (AD Tech) is two things, now talk about the marketing of it many people are talking about RTB, DSP advertising technology innovation, but not the real marketing it. The core of marketing it is based on a large number of social data, including electronic business data and more consumer behavior data, to help enterprises to build up based on the huge amount of data management, Based on the insights and values generated in these data to further develop the corresponding marketing strategy and campaign such complete integration capabilities and consumer personalization, intelligent communication, referral and service, and ultimately form a consumer lifecycle management capabilities, these capabilities are not based on advertising to achieve, Advertising is an integral part of ability, the core ability is based on large data, especially social media generated large data management capabilities, we particularly want to be able to through the Tencent and the interest itself as a deep understanding of the industry leader to promote and achieve.

Marketing It is the big data and technology development really into the marketing of this enterprise process is an important stage of development, we are very happy to see the U.S. marketing it trends in the booming, and finally in China, like Tencent such a leader platform affirmation, We have reason to believe that this kind of marketing IT company will grow better in this trend.