The card machine sells to 16666? -Analysis of the marketing strategy of Patriot Brother Kiln

What if you ask the most expensive digital camera? We must think: Lycra, Hasselblad, Nikon, Canon. If there is a patriot, you must say: How is that possible?

This, is true! I saw Feng on Weibo on the two words, first surprised Patriot invented what new technology? Or is it a super configuration? That is not the case. Brother Kiln is actually a card machine! So, is it like the luxury concept of a mobile phone a few years ago: Gold diamond? No! The gothic kiln, as the name suggests, refers to the http://www.aliyun.com/zixun/aggregation/30537.html of the Gothic Kiln craft "> Unique crack decoration shell."

On the legend of the Patriot Brother Kiln, in addition to the "price increase", the next is a few main inscription: Cultural marketing, unique, luxury, scientific and technological works of art, collection. Cobwebs, we can read the Patriot GE Kiln Marketing of several important means and significance:

1, hope that through "cultural marketing" open a blue sea

Lycra is because of blood, since the birth of Lycra is considered as a way of life. Hasugui is because of technology, since the birth of Hasselblad is the best camera. Nikon, Canon need to upgrade the configuration, because these two cameras have been advertised is cost-effective. So how does a patriot born in China make a breakthrough?

We can see the description of the product planning of the Gothic kiln: "The Patriot Brother Kiln Digital camera creatively combines the traditional crafts of Chinese gothic kiln with modern hi-tech products, not only each product has natural and unique style of the Gothic kiln, but also can meet the modern High-tech production mode, its unique design and technology, As well as the design and emotional integration of the industrial design concept. In English, China is porcelain, and Columbia Kiln is synonymous with famous porcelain. The unique one is "if consumers can find two of the same grain of the Gothic kiln camera, will reward its 1 million dollars."

To synthesize, the culture marketing of the elder brother Kiln is the tradition, unique, is a kind of care.

2, change the consumer for digital products "domestic is cheap goods" concept

Following Feng's microblog, you can see the dream of opening a patriot store across the LV. On Patriot's product line analysis, even if the Patriot opened the shop opposite LV, the sales can have the geometry?

According to the 2010 Patriot output estimate, even 20,000 units per average price of 20,000 yuan, but only the Patriot output value of less than One-fourth. Then, the Patriot can not give up the low end of the kiln, the introduction of this series of "luxury" meaning?

is still the blue sea marketing concept: When you have the treasure of the home, even if no one can afford, customers will think your product is very high-end. Just like Toyota and Mitsubishi are desperately making unprofitable cars.

3, adapt to the current investment needs, open up the trend of digital products collection

The last point is Chinese characteristics, today China's "hot money" in the stir. Manufacturing risk is too large, the property market regulation, so the collection of products: calligraphy and painting, Jade, Shoushan stone, ivory, rhino horn scenery infinitely good. So, can digital products in the collection market also occupy a place?

The Patriot Feng often compares the Columbia kiln with the monkey ticket, the Columbia Kiln Limited sale, the total quantity is smaller than the monkey ticket circulation. This approach has a precedent in Lycra's operation and is seen in recent Apple's marketing strategy.

In short, "adapt to the times, change the concept of a side of the sky" should be the Patriot Brother Kiln marketing intention, at the same time we also note that the Patriot in the promotion of Columbia Kiln always notice the reputation of the construction. such as "Patriot-looking for the most beautiful country doctor" public interest photography activities, and so on, reflects the Gothic kiln is not Hyun Fu, but the concept of quality. (Wen/Ningjie network zhouning)