Precision Marketing is the choice of enterprises under the economic crisis

Once upon a time, Ma Yun's winter theory is still a lot of people skeptical, now, Wall Street storm caused by the http://www.aliyun.com/zixun/aggregation/31873.html "> global economic depression has been caught in the face of everyone."

Crisis, decline, thrift, cut expenditure, the media began every day to teach everyone how to live ... The financial crisis, the culprit of the housing bubble, has put many real economies at risk.

Enterprises need effective marketing in the economic crisis

The economic crisis has caused people to start less impetuous, become more rational and pragmatic, and began to make a careful living, a little more thinking about life and treasure. This essential return is still very gratifying.

Today, enterprises must carefully consider every effort to make a contribution, each spend a penny to reconsider. Real estate developers are no longer like the old days so Bull X, layoffs, pay cuts, full sales and other insider news. The capital chain is broken, the road to go, the building to sell, marketing work can not stop. It's just that money has to be spent on the edge.

In the baptism of economic crisis, enterprises pay more attention to the results of marketing, care about the cost of each investment, the number of calls, customer volume and sales performance ...

Adversity sees true work, who is the most effective marketing partner? Reorder in the client's mind.

Traditional media advertising meets challenges

In the past, real estate developers in a number of tens of millions of advertising budget is not alone, a variety of mainstream media ads are everywhere. But now, I most common to be a large number of work-study students at the intersection to send the sale of the real estate, or occasionally received promotional spam messages ...

According to one of my local mainstream city newspaper internal friends revealed that their first half of the real estate advertising volume shrank by 50%, the second half decreased by 2/3, business staff complain. In contrast, the recent segment of our company's new media business hotline is quite busy, customers actively request the phone to be published one after another, lively almost feel the chill of winter.

The traditional media advertising audience is difficult to control, the effect is not good evaluation, the large blindness, with a certain degree of risk, this is the customer in the depressed environment of the main reason for the transfer of new media. Often hear companies complain in the newspaper half version of advertising but not a few phone calls, or the call is not the target customers ... Therefore, the cost of advertising is helpless waste.

And the new media precision transmission, pay-for-effect model just can let customers get see touch of the effect, so as to avoid blind and advertising investment in the gratuitous waste.

New Media welcome opportunities for Development

Internet advertising according to the flow, the number of clicks is not a fresh topic. Now, who can classify customers as fine as possible, who can put the demand and supply of both sides of the very accurate, help advertisers find their customers where, how to be happy to, how to stay, to help consumers recommend the most needed services, who will be able to win the high favor of customers. To achieve these, the technical advantages of new media are more obvious.

The precise marketing concept of new media can analyze the contact habits of users and their media from every latitude, and get a reasonable advertisement plan and suggestion to help customers realize the maximum value of each advertising fee. And because the new media user base is usually very large, which makes the per capita advertising costs relative to the traditional media is much cheaper. For example, "Target cell phone magazine," http://www.mgoal.cn/each issue for 200,000 high-end mobile phone subscribers to send, according to the current charges, spread to everyone but a few cents cost, basically equivalent to printing a promotional page price, but the effect of advertising is far from a single page can match.

In addition, based on the concept of precision marketing of the internet, mobile phones and other new media, its targeted, cost-effective, fast and efficient, the obvious effect of advertising is bound to become the most effective marketing tools. And leading the future marketing of enterprises.

The more crisis, the more there is unlimited opportunity. Ma Yun said that the financial crisis will create a new commercial civilization, I think, this new business civilization, the new media is struggling to write a chapter, precision Marketing will become a harmonious coexistence between enterprises and individuals bridge. (Qin)