See the brand over Children's Day, holiday marketing you have learned?

Wei Jiadong/Wen, "Digital marketing Campaign" author, social marketing practitioner, micro-credit public number: weijiahttp://www.aliyun.com/zixun/aggregation/29802.html ">dong2013 or search" Wei Jiadong "

June 1, belonging to the children of the festival, belong to those overage childhood memories of the day, we can recklessly imagine the happiness of childhood, can also be unreserved love to give us those growing children!

Dear babies, Happy holidays!

Today is a good time to brand promotions for kids, and today is a popular moment for many playgrounds, restaurants, and shopping malls, but on the web we can also look at the kids ' day, how do they know how to occasion?

With Children's Day, and the child's most recent brand is McDonald's, McDonald's began a few days ago in the official micro-blog preheating, released a microblog "there is a wait call Children's Day; There is a satisfaction called Children's Day to eat Happy Meal; #有一种童年回忆叫麦当劳 #; Dear wheat, come and share your childhood memories with Michael. Wheat will randomly extract the lucky wheat to send out the carefully prepared children's Day gift bag Oh! "Its text content is very arresting, let those who grew up parents brought into childhood memories."

But recently because of Shandong Zhaoyuan McDonald's bloodshed, this Children's Day section many people will not and McDonald's happy together.

On the internet on the Electric business Occasion festival do very well, this year Children's Day, we open Taobao, its logo also changed to holiday version, East Elder brother did not turn too many sites, but in several well-known websites, Taobao still do a good job. Click on this logo to go directly to Children's Day special events.

"Holiday Theme Festival Products" This promotional campaign is still good, theme with "presumptuous to play bar-children's Day" to take care of the children, but also a big friend, the following there are two options "I am a child", "I am an overage children", respectively, click to enter is to cooperate with a variety of promotional products.

Another electric business giant Jingdong Mall, also on the line of Children's Day theme activities, but the location of the home page is not obvious, Children's Day coincides with its "618" during the promotion of mass advertising, the micro-letter brush over the Beijing-East red envelopes ... Some of the activities led to the Beijing-East, the main battlefield is 618 activities, children's theme is only short-term activities, not as the main force to promote the focus on the content of its activities can be generally understood.

In addition to the electrical business, I would like to see Baidu's Children's Day theme is what, found no changes, Baidu for adults, children's Day is ignored, but the other two search also has a corresponding change.

Sogou's children's Day theme background

360 Holiday Logo Search

360 search and heartily closely combined to launch their own child safety products

See some brands combined with children's day creativity, activities, we should do children's day activities will be inspired.

This year's children's Day and the Dragon Boat Festival adjacent, many businesses to the latter, children's Day is not ubiquitous all businesses and products, and children can be combined with the elements of the business and products is a small part, so in the occasion can be combined with their own product characteristics of thinking, specific to everyone a few suggestions,

1, in line with child characteristics: children's Day needs to be happy, happy, happy, beautiful, love, security, nostalgia, public welfare and other elements mainly;

2, pay attention to brand combination: brand is not related to children, need to think, not all festivals must be occasion, if the brand itself does not have relevant children's products, can be from the perspective of nostalgia;

3, clever related products: children's packages and other related products are very suitable for occasion festivals to do marketing, all kinds of topics as long as the association can be, as the above examples of the electric business platform;

4, pay attention to experience: Children's Day activities should also pay attention to experience, whether it is mom and dad involved, or children experience, in short, although the festive period, while the popularity of a short time, but remember not to forget the experience of each user, the activities of the design of the best prediction in advance, the line under the carrying capacity of the store, Online site and how to prepare for prizes, the preparation of all kinds of services is sufficient, otherwise, during the festival, this is for the joy of experience, make a negative mood is not good, when the user has a good experience, the business best to make new stimuli, such as sharing activities, sun single activities, invitation activities and so on.

In short, Children's Day not only children in the festival, such a holiday business marketing is not to be missed, grasp the elements of the festival, pay attention to brand combination, related products, pay attention to experience, so that your brand with the children's Day become more vibrant!

(Wei Jiadong, "Digital marketing Campaign" author, social marketing practitioner, micro-credit public number: weijiadong2013 or search "Wei Jiadong", Welcome to Sohu News Client, today's headline clients subscribe to "Wei Jiadong" from the media. )