Looking at the way of web3.0 aggregation, talking about blog marketing

"Content is king" is a view that all website operators are extremely agreeable, whether it is unilateral information provide (web1.0 times), or interactive exchange type (web2.0 times), content is the most important factor that produces user "stickiness".

Today, see a sentence: "web3.0 era, the content of others as king"-this sentence bare the future direction of the Internet: aggregation. Perhaps the future of the Internet model is that everyone will have a "portal", and this "portal" aggregates all your network activities-reading, communication, search, download, etc. One day, QQ and MSN no longer need two programs; MySpace and Facebook are also integrated into an IE window; you just need to tell the Internet what you're interested in, and your "portal" naturally collects all the relevant information, whether it's from Sina, SOHU or someone's personal blog.

Now there are a lot of web sites in the work of aggregation, scattered across the internet in every corner of the information, with a related commonality, to create an "export", waiting and future personal "entrance" docking-bo net is such a site.

Bo net practice is very clever, also very practical--in the era of "from the media" to the blog as the representative, Bo pull together countless personal blog, create a platform, an integrated "export" to face the high demand for many "entrance." This is a "triple win" pattern:

1. For readers, they need a convenient way to read as many blog posts as possible, and they only need to choose the "key words" they are interested in to enjoy the feast of reading.

2. For bloggers, they want the article to be read and shared by more people. A large percentage of bloggers want their blogs to "appreciate" to earn a certain amount of revenue--high PV and a large number of reverse connections are essential to them. And when a group like Bola helped them solve their promotional problems, bloggers became more attentive to writing wonderful articles.

3. For Bola, they gained "content"-a steady stream of high-quality, comprehensive content. The rich content makes Bola easy to have the user "stickiness"--The reader's stickiness, as well as all bloggers ' stickiness. And when the content and the user "stickiness" all have, the Bo pulls into for a in all advertisers eye has the extremely high advertisement value the website.

Recently, more and more people pay attention to the word "blog marketing", in fact, regardless of any form of media communication, advertisers have only one concern: whether his information can be received by his target consumer groups. When the CCTV label section publicizes their "Thousand people cost", when Sina emphasizes their daily traffic, blog marketing gives advertisers a more compelling reason for them-accurate. The mass media can not judge from "arrival rate" and "flow" what people receive their message, niche marketing value is highly recognized from the "Focus media" success can be seen, a circulation of only 10W album of Car magazine inside page advertising may be more expensive than a banner of Sina homepage.

Blog marketing is getting more and more attention, one of the important reasons is that its readers are most of the blogger's view is interested in and agree with-that is, focus on a certain area of the blog, its fixed reading of the masses in a certain aspect of the attribute is highly concentrated. But a certain or a few blog audience number is limited after all, advertisers do not have the energy to find and in the Bo main communication to negotiate advertising issues-aggregation is the general trend. Bola for advertisers like a large supermarket, the shelves are classified clearly, and the price is very low.

Have the demand only then will have the market, has the market to have the marketing. The potential of blog marketing is unlimited, the development of blog marketing is also rapid. Bo pull walked in the forefront of the blog marketing-This is a time to seize resources, "content is king" is the hard truth.

Original link: http://www.siwom.com/25.html