Online Marketing

In the past two years, China has become the world's first automobile production and sales of the country, in the expansion of consumer demand at the same time, the automotive industry competition is increasingly fierce. Accurately grasp the consumer's product preferences, demand, active interaction, brand differentiation marketing has become the focus of automotive brand marketing, and mobile phone as a personal information of the aggregation, is the direct access to consumer demand, it broke through the traditional sense of the mobile phone as a means of instant messaging, It has become an important carrier for people to obtain instant information and entertainment, and it complements various forms of media from time and space.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Recently, held in Beijing 2008 China Internet Market Annual meeting site, issued a number of industry heavyweight awards, witnessed the Internet enterprises and individuals in 2007 achievements. After the early session of the thorough market research and rigorous assessment of dozens of experts, including Happy E-line group in many participating in the selection of enterprises stand out, won 07 ...

Trial is the most commonly used marketing method of new product listing network, from the industry to see cosmetics and daily necessities, such as high profits of fast consumer goods mainly. In fact, the new trial in the network before the popularization of a product development must be a link, network applications, especially similar to test the network, trial network, such as the birth of a number of trial sites, so that the cost of product trial greatly reduced, unlimited user coverage, through the network of grafting, trial once from the product research and development links, infiltration to the marketing link, It has even become a tool for some products to expand the market and build brands. Once famous DHC will be the new trial of the camp ...

Key points: Word-of-mouth marketing uses the power of users, from the knowledge, understanding, conviction, desire, action five aspects of overall improve the efficiency and speed of marketing. The formation of Word-of-mouth marketing positive feedback cycle and snowball effect, create a group of hot spots, constitute the environmental power, detonation fashion popular. --Zheng @ media edge as shown in the following figure, in order to achieve the purchase of products or services, users need to experience knowledge, understanding ...

"Word-of-mouth" The word from the song-Lipuzy "Five Lantern Festival" volume 17: "Advised you not to engrave stones, the road pedestrian mouth like a monument" used to refer to the image of the people or the public for someone or a certain thing evaluation. To the enterprise, the word of mouth is about all the comments about the brand, and all the comments about the total oral communication of the people of a particular product, service or company. China has an old saying, "The wine is not afraid of the alley deep", this "bouquet" refers to the reputation of the tavern, no matter how deep the alley as long as the liquor must have a good market. This shows that Chinese people have known since ancient times a corporate reputation for ...

Guide: The world's oldest communications "Word-of-mouth" in the network era and become the new favorite. A study from the US suggests that Word-of-mouth marketing has increased by 35.9% in 2006. Even some experts assert that Word-of-mouth marketing has become an independent industry. The most important reason for the sudden shine of "Word-of-mouth" in the last two years is the timely follow-up of measurement techniques. Because the new media industry has a axiom: only those who can be measured can be bought. Unable to measure the "Word-of-mouth" can not avoid the outcome of applause. The one that can pull this new industry by leaps and bounds is those who can provide science ...

The last time we shared the "Enterprise Weibo http://www.aliyun.com/zixun/aggregation/12474.html" > Marketing strategy focuses on why companies want to build microblogs, where the value of microblogs is, and how to operate microblogs. Today I share with you about the risk of word-of-mouth marketing, why do you say there is a risk? We don't all say word-of-mouth marketing is very good cost low, spread fast, influential, broad coverage, then I would like to ask you, you are blindly respected when there are ...

Network Original post: A generation of safe contraceptive measures and solutions supplier giant Durex finally came crashing down! Durex in the United States time in Monday announced that due to the long-term insolvency, resulting in the inability to repay the squeezed debt to apply for bankruptcy protection.   At the same time, Durex will close the factories of India and http://www.aliyun.com/zixun/aggregation/38399.html "> Malaysia" and gradually withdraw from the contraceptive market. Personal opinion: Durex, you are a hammer ...

Yesterday to see Andy-Wizz's "Do Word of Mouth," a book is very thin and expensive, but through the beginning of the five T-letter English alphabet, gives a very clear Word-of-mouth marketing analysis framework and procedures. 　　Speakers (talkers), topics (topics), tools, participation (taking part) and tracking (tracking), write a small text, count as records, share here. 1., the speaker (talkers) is the starting point of Word-of-mouth marketing, first of all, who will take the initiative to talk about you? is the product ...

The term original sin (Original sin) comes from the Christian legend, which refers to the "crime" that is born and washed away by man.  　　The Bible says: Man has two kinds of sins--original sin and this crime, original sin is the crime and evil root that the ancestor commit sin, this crime is each person's crime in this life.  　　A few years ago, the media on the hot talk about some private enterprises "original sin" discussion, today's "Word-of-mouth marketing" seems to be set on the "Original Sin" hat. In fact, whether traditional media, or new media, "credibility" is the media's largest brand assets. ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In the face of the miserable 512 earthquake, we can not change it, nor to prevent it from happening, only obediently adapt to it.     But in the case of adaptation, people are not simply obedient, but are trying to change the rules without changing the premises--to kill a way out of the gap of desperation. As irresistible ...

According to my experience preliminary analysis, with the 05-07 years seo,08-09 sem market hot situation, and then another network marketing growth point is likely to be in the Word-of-mouth marketing, the main factor is due to social media network development and application is attacking the public network name Let everyone have a more real interconnection platform, the domestic representative has Kaixin001,renren (5Q Campus Network & School Integration), Douban, foreign representatives have Twitter,facebook (Facebook), Li ...

This issue from the position of the brand in the industry to divide the market leader: Brand Creation Word-of-mouth Market followers: Word-of-mouth Creation brand market followers not only include the weak enterprises in the industry, but also including entrepreneurial enterprises, such as small and medium-sized enterprises, brand-creating Word-of-mouth &http://www.aliyun.com/   Zixun/aggregation/37954.html ">nbsp; Market leaders have a strong brand influence, appeal, occupy most of the market share ...

Recently found a very interesting thing: "Artie King" from the Birth of the "plagiarism" for the existence of the fundamental "cottage" sports shoes brand, on the Internet by a lot of spoof, and the trick is very learned: Fun point: "Baidu know" "Baidu Know" is a "cottage version of" Wikipedia (embarrassing ~ ~ ~ Digress, do not say Baidu), has seen a lot of netizens before the spoof is mostly in the forum or the production of video upload, a brand of "online encyclopedia" to tamper with, and change the very thorough example is really the first time see ...

Word of mouth aggregation is the promotion of saliva marketing------Three on the banner net of the inverted text/Fari outside the big banner in question, the revision of the page is more beautiful than before. The content is relatively more refined and has been worth seeing, Wang Dingpei no longer come out shouting community marketing, Zhou Chunlan this a bit female heroine is always the first time in the front, shouting: Our site is now the position of Word-of-mouth aggregation portal! Said the big flag before pouring, must boast exaggerated banner nets, I am the reason for the banner, the main reason is like to see the banner of the theme of society, the industry to the banner of the editorial good reputation, whenever the big flag editor Jump ...

The wheat field Bo his opinion in a recent diary. Topics related to the recent network on the most popular Word-of-mouth marketing. I do not have any comments on these two Daniel's proposition, here, I just write a journal of my understanding of Word-of-mouth marketing. First of all, I always believe that word-of-mouth and the credibility of people. Although the rumors heard in the bathhouse is very easy to spread, but it is undeniable that the spread of my friends and relatives will make me more mindshare (consciousness share). Interpersonal communication is disclosure from self (self disclosure ...

Audience Interactive participation • Brand spread spread----delicious ...

The Olympic torch Passion transmission, Coca-Cola Red all over the world----Coca-Cola Olympic torch relay Marketing Program Marketing 2.0 Interpretation ★ Cao Fanghua (Xiamen University, 2006-level advertising and brand master) March 24, 2008, the Beijing Olympic flame in the birthplace of the Olympic Games Lit from the ruins of ancient Olympia, 370 kilometres from Athens. Olympic flame in the morning of March 31 arrived in the Chinese capital, Beijing, the same day in Tiananmen Square Flame arrived in Beijing welcome ceremony and the torch relay initiation ceremony. Starting from April 1, 2008, the Olympic torch began to spread from 19 countries abroad ...

In the current economic environment, more and more enterprises will be marketing, advertising ROI in the first place, look at precision marketing, enhance ROI to become the majority of business owners to win the future of the necessary weapons.   In the excellent advertising environment, the scientific launch, to achieve the desired effect, is the goal of every marketer. Internet set up advertising in the United States, the power of the Internet to achieve the United States in the history of the first black "internet president." In China, the Internet has achieved 300 million of netizens ' dreams of self-realization. The internet is changing our lives. &nb ...

Blog marketing strategy for enterprises to expand sales revenue of Foreign blog marketing Case [blog Marketing Research] Blog marketing is a rapid development of internet marketing technology, a new marketing model, more and more enterprises began to start blogging. It provides a useful channel for communication and communication.    Even some companies will put their marketing strategy almost entirely on the company's blog, in order to use the new model to create more business opportunities. Read a foreign blog marketing case: ...