Scientific delivery, precision marketing four music

In the current economic environment, more and more enterprises will be marketing, advertising ROI in the first place, look at precision marketing, enhance ROI to become the majority of business owners to win the future of the necessary weapons. In the excellent advertising environment, the scientific launch, to achieve the desired effect, is the goal of every marketer.

The internet sets up an advertisement in an opera

In America, the power of the internet has made the first black "internet President" in American history. In China, the Internet has achieved 300 million of netizens ' dreams of self-realization. The internet is changing our lives.

"I believe that in the past 10 years, we have created one of China's biggest and most influential web media platforms," said Cao Chao, Sina's CEO and CEO. In the next 10 years, because of this integration, we will work together to create a larger, more diversified, more competitive, including the Internet, including mobile phones, but also including outdoor digital media, such a huge new media platform. Its imagination is infinite, the limit of this imagination is our own creativity. As a new media, the Internet has the responsibility to provide a wide range of users with information, exchange and interaction platform, more responsibility for the owners to build a bridge between the brand and consumers. How to make good use of the Internet media, establish the communication between consumers and enterprises, is incumbent on the network marketing people.

Whether it is paper media, television, or the Internet, as a business owner of the marketing platform, the premise of success is advertising. Advertising is the foundation of all marketing. We need to achieve the widest coverage of brand information through advertising, and make product information the most accurate to reach our target consumers, and effectively impress them, stimulate their desire to buy.

Most advertisers want a high-quality advertising, complete and objective to display in front of the audience, and can rob the competitor before the product information communicated to the target audience. This requires high quality advertising, the number of targeted audiences to reach, and the way to deliver persuasive, and the cost of advertising is controllable and can be optimized. A comprehensive, influential network media to achieve the above requirements.

In terms of aggregation, according to a survey by the new generation market monitoring bodies, Sina netizens are significantly higher than other media; In the user stickiness aspect, according to the survey, Sina Netizen visit Sina's custom is every day almost at the same time point clicks, this is to Sina's loyalty; in the public credibility aspect, Sina always insists on "fast, comprehensive, accurate, objective" Policy, adhere to the mainstream, full of social and humanistic care, not grandstanding of the media principles, because Sina represents a kind of public credibility. Credibility is also shown as a responsible attitude to netizens, Sina has no fraudulent advertising and negative advertising. To advertisers, Sina is a trustworthy and platform for communication.

At present, Sina is a information, community, video, WAP diversified media matrix, covering the majority of China's mainstream population, more than 400 million users registered Sina network. Extensive coverage, targeted consumer precision, intimate contact with consumers and seamless communication, for marketing to create more space for imagination.

With these excellent qualities, Sina is trying to meet advertisers ' demands. Through quality advertising to attract users to access, and users to establish communication, at the right time, the right place to communicate the right information to the right people.

Sina is trying to meet the demands of advertisers. Through quality advertising to attract users to access, and users to establish communication, at the right time, the right place to communicate the right information to the right people.

Optimal strategy and accurate delivery

In the uncertain economic environment, advertising is effective, is the main concern of advertisers. Most companies are pinning their hopes for precision marketing on the web. For marketers, how to make network marketing more effective, is their pursuit of the goal.

Sina's marketing practice over the years has shown that it is possible to achieve the desired effect under the good advertising environment for the scientific launch. Sina's unique media strategy system is the use of a series of procedures, so that the launch of online advertising more scientific.

Grasp the main advertising marketing objectives, positioning the main target consumers page, according to customer budget, recommended Sina media strategy, that is, in the effective advertising campaign cycle, to ensure that the target consumer groups of certain advertising exposure frequency, to achieve the best advertising results, the final output media program.

Clear scientific monitoring data

Do these prophase work, the most important step, is in the advertising behind, the establishment of a sound testing system, through the third party analysis and testing, to give customers a clear advertising effect, truly let customers see the ROI of the promotion, to achieve effective dissemination.

The scientific monitoring system is not limited to the evaluation of the results of the promotional activities, but runs through the whole marketing activities, not only a data consideration of the result, but also the further implementation of the marketing decision in the process of popularization. In every aspect of advertising, the detection system should play a corresponding role.

In the planning period, the inspection system will help customers to set the target and budget requirements for the development of a reasonable delivery plan; In the implementation period, the advertising monitoring system will monitor the media pi, UB and other data, in the measurement period, in addition to the media PI, UB data, the system also clearly reflects the ad click behavior, including inflow, outflow, Click on the map and the interactive Click Effect of the ads, in the feedback period, through online research, study the psychological effects of the audience after the ads, in the diagnosis period, the production of the final analysis, comprehensive analysis of advertising effects, for advertisers to accumulate experience.

Real-time Interactive multiple communication

As an interactive media, the Internet is not only a platform for transmitting information, but also a participating platform. Through blogs, forums and other forms of communication, can help enterprises and customers to establish good communication, find both interesting and effective marketing opportunities. In this process, we participate in not only a purchase, or a communication-brand communication, user communication, long-term market communication.

Sina launched the "Smart investment" self-service advertising trading system, will help its perfect line of business, can be targeted at large enterprises and small and medium-sized enterprises to provide targeted services, may become a new Sina revenue growth point. At the same time, the business and Sina's acquisition of the media-related business has a strong complementarity, Sina's original business and the new acquisition of the media-related business has a synergistic effect will also play a big role.