Risk assessment of Word-of-mouth Marketing

The last time we shared the "Enterprise Weibo http://www.aliyun.com/zixun/aggregation/12474.html" > Marketing strategy focuses on why companies want to build microblogs, where the value of microblogs is, and how to operate microblogs.

Today I share with you about the risk of word-of-mouth marketing, why do you say there is a risk? We don't all say word-of-mouth marketing is very good cost low, spread fast, influential, broad coverage, then I would like to ask you, you are blindly respected when you have considered the negative effects of Word-of-mouth transmission?

As before the Mengniu crisis door, Zhang Ziyi splash door, Zhou Tiger and so on and Feng sister, sister Furong, Brother Sharp, Xiao Yue ... As long as people who touch the Internet should have heard these things more or less, or familiar with these people and things, then we say that any of the things on the network will have a different degree of explosion effect?

Because the Internet is an open platform for everyone to have a say, so whether it is personal or brand as long as the Internet will be subject to review by all parties (everyone on the aesthetic perspective of the outlook on life is different),

So I'm going to share some of the things that need to be paid attention to in the business of Word-of-mouth marketing:

1. Any new product appearance needs to be tested and experienced in a small scale first;

2. Filter (delete) Some useless comments as much as possible, select the real voice of the user (high importance);

3. Media use as single as possible, focus on the spread of a certain field (such as watercress microblogging SNS BBS, etc.);

4. The properties of the audience must be understood clearly (such as in doing micro-blog Word-of-mouth marketing So the user's regional gender, etc. to understand first);

Combined with these, I think the enterprise in the Word-of-mouth marketing must first carry out the risk assessment, I would like to promote the negative voice will certainly have that I should be how to control and management and maintenance of the final guidance, so that users (customers, potential customers) can really feel the enterprise to pay attention to their voice.

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