Leveraging mobile marketing, the rapid elimination of the industry to dance miracles

The Mid-Autumn Festival has just passed, I believe more and more people will also have the same feeling with the author, this year's Mid-Autumn festival finally do not have to be busy running errands to their customers to choose to send gifts, also do not have to worry about because of the company's huge structure to complete the staff holiday gift What you need to do, just contact with a professional mobile marketing services company, the wish to convey their wishes to "MMS + two-dimensional Code" in the form of passing out, you can let the target receiver in real time to feel your pretending, with two-dimensional barcode that is to receive your gift, It not only saves the time, expense and manpower cost of the mooncake distribution process, but also popularize a more convenient, low-carbon and innovative way of shopping and gift to People's life.

In fact, two-dimensional code is not a new technical term, this use of certain geometry in the plane distribution of a certain pattern of black-and-white graphics record data symbol information logo, because it can be in the horizontal and vertical two azimuth simultaneously express information and thus have a "small area, large storage" possible, Thus also for the business personalized marketing to expand a new channel. Over the past two years, with the rapid development of mobile Internet, the technology, the terminal appears the big breakthrough, as early batch in the mobile marketing emerging technology application, "The Silence" a few years two-dimensional code finally ushered in the golden period of development, is more and more applied in the catering, the meeting, the dissemination, the traveling, the airport and so on each link, More and more people are attracted by the secret hidden behind the Black-and-white two-dimensional code. However, the two-dimensional code is still only one of the various means of mobile marketing, mobile marketing to help fast industry, especially the food and beverage industry, in the end can collide and rub out what kind of sparks and surprises? It's a good idea to go with the experts in China who are focused on mobile marketing services.

Cadbury App: The more you play, the more "flavoursome"

Cadbury, the oldest chocolate brand in British history and the UK's largest chocolate producer, has launched the world's first official augmented reality game triggered by branding and packaging. The form of the game is simple, consumers only need to download a call Blippar app (Blippar is a mobile app that can bring real-world pictures, products and ads into a virtual experience), and then point the camera at Cadbury's packaging text, You can see a lot of ducks in the purple-and-yellow costumes that are playing hide-and-seek on the screen and get a higher sweet score in 30 seconds by clicking the most ducks. will be packaged as a game props, the mobile phone as a game handle, Cadbury let you easily enjoy the food in the harvest of joy and surprise, I believe that no one can be indifferent to such temptation?

Video link: http://v.youku.com/v_show/id_XMjk1ODI0Nzk2.html

Hundred Points Communications Marketing experts: Cadbury deserves to be a marketing player, every marketing action is quite popular. This time, Cadbury cleverly put its own packaging as props, through the use of image recognition technology and AR Amplification Technology platform to achieve the brand and consumer interaction between the exchange, can be said to be just right, in the consumer imperceptible play, the product of the happiness of transmission out, so that the idea of good is kingly. A few days ago, this kind of innovative entertainment interactive marketing form in the domestic also gradually used up, the apps time capsule, which has been customized for Samsung Galaxy S II handsets, which has been positioned in the high-end smartphone market by the hundred-point phone, is in line with the country's first excavation of the "changing Age", Added the content of the interactive game based on the combination of lbs and AR technology, users in the "Time Capsule" app, you can in 30 cities nationwide 90 designated business circle, such as Beijing's three Li Tun Sanlitun, Zhongguancun Ding, Xidan Big Yue City area, grab virtual Samsung Galaxy S II props, and won the virtual medal and participate in the lottery, prizes include Ying Signature CD, Ying concert tickets, recharge cards. Compared to enterprises simply set up the game lottery, this combination of virtual reality and online experience of the game form is not more attractive, more can trigger the interest of consumers to participate in the in-depth transmission of the brand technology, fashion intent?

Occasion Potato Chips: The Mystery of app marketing

How to express the "Joy, light, share" of the product of the potato chips and the annual summer music festival hook, occasion Music Festival craze to promote their own potato chips? Look at the app marketing case of the potato chips you know. It is worth mentioning that this custom-designed app for music festivals can emit 15 different musical instruments. Guitar, bass Everything, you can hear different sound effects (in fact, it's using the cell's gravity-sensing operation) just by shaking it or swinging it wildly. 35 of people pick up their mobile phones together to show the performance of various instruments, can form a temporary band. And if the user buys a few packets of potato chips, this app allows users to scan the barcode on the package to get the app's updated performance and cooler "badges" to keep people's virtual bands escalating, all of which you can share with friends on Facebook ...

Video link: http://v.youku.com/v_show/id_XMjgyMTA0MTg4.html

Division Communications Marketing Experts: Although we often talk about "occasion marketing", but exactly how to occasion, and is to borrow mobile marketing "potential", product customers for you to make a better answer. In the mobile marketing 6 a law-precision, interaction, integration, measurement, personal, attention, of which the core value of mobile marketing is summed up to two points, one is "accurate", and the second is "interaction." and "Customer" case, is based on its user needs, preference of the precise capture after the choice of marketing strategy, it is important that its advertising form, advertising creative performance ability and the occasional music festival content, performance and its carnival, passion characteristics highly correlated, so its interactive, participatory sense is stronger. At the same time, do not overlook, as consumers inadvertently pick up more and more badges, but also implied that the product of the sale of the app sales are satisfactory. So, to occasion, please be sure to be accurate, interactive, integrated play in place.

Stella Artois Beer: Is it really just a service provider?

Belgian famous beer Stella Artois combines ar and lbs technology to launch a very practical Le Bar guide application that allows users to quickly retrieve the name and address of a bar near the location by simply opening the camera to the street. The most special thing is, the mobile phone to the ground, there will be arrows symbol, guide the user step by step to the bar. If you are drunk, app will also be considerate to provide you with a taxi service.

Video link: http://v.youku.com/v_show/id_XMjUwOTU4NjI0.html

Marketing Expert Comments: Perhaps you will ask, how can such a app be linked to its own brand? It looks more like a service app, what's the relationship to beer? Let me answer you, there are many possible ways of contacting, for example, the main beer brand of a potentially-searched bar is Stella Artois, or add related interactive games to the app, like "Let app choose the right beer for you in your mood", along with the beer's brewing, taste, history, and birth story behind the alternative beer category, Seems to be in the solution for consumers why choose this beer, in fact, in this process imperceptibly will brand concept, connotation implanted into the hearts of consumers, a step closer to stimulate consumer and brand resonance. In fact, this has a good sense of service, not to brand publicity as a goal of interactive app, more to win the favor of consumers. You say, the app downloads up, the realization of the brand promotion target, the growth of sales will be far?