Revealing the secret of Vivoxplay3s's self-media marketing behind the artifact

Special Red surreal movie star live

"Private Order", "Fire hero" and "Police Story 2013", "wind" should be said to be vivo xplay3s launch of the most fiery four film works. We know that the fiery film has a very strong real-time properties, fiery film will have a not too long fiery cycle, during which the film influence is very large, participating in the movie stars will also become the focus of this stage, become the focus of media public opinion.

Vivo Xplay3s Special sponsorship of these stars from the media, and its products themselves want to locate in a AV hifi level of the mobile phone has a great relationship, in this can affect the content of a large number of AV users to spread, in the exposure of products at the same time, is able to vivo Xplay3s brand to deepen.

According to media reports, Vivo xplay3s selection and installed capacity has become the industry's first Sohu News client cooperation, sponsored the opening of the Xiaolu "private Order", Jackie Chan and Nan "Police Story 2013", Tan Yaowen "Fire hero", Liu Zi "Wind to" a total of four films from the Media Live room, Communicate Vivo Xplay3s's brand and product information in the interactive communication process from the media star.

According to statistics, four live a total of nearly 6 million online, such data shows that Vivo has been effective in the broadcast of Sohu from the media platform to stimulate the interactive gene, through the current hot lunar year season star real-time live, Vivo Xplay3s has laid a very solid foundation of communication in the field of film and television video users.

Bundle surreal film review content dissemination

As the end of the giant film, many film critics will conduct professional reviews, and in a more understanding of the current hot spots in the media circle, Sohu News Film critics from the media is the way through the content implantation, the Vivo xplay3s products bundled exposure.

From the perspective of professional film critics, in the film analysis of the time to implant brand information, since the media film review content in the dissemination of channels, on the one hand, excellent article will get Sohu News clients from the mainstream media channels recommended, on the other hand, since the media itself has a group of hardcore fans to actively subscribe and It can be said that the content of advertising, the form of content in the media as a result of the medium and brand customers even from the media to win the results of the author.

The author found through the search related information, Sohu from the media platform during this period produced a total of 60 vivo products from the media film review comments content, with nearly 40 million of the UV flow. Such data can reveal some information: Sohu from the media and vivo xplay3s cooperation, the Vivo xplay3s further spread its brand influence, promote both from the media brand marketing coverage of the user's brand trust, enhance brand value, played a great role.

Sponsorship from media people and fans to watch the movie

Media fan users have a lot of common interests. Since the identity of the media is the opinion leader, online fans will also have the opportunity to naturally implant vivo xplay3s information. If the media can be more powerful to enter the offline market, to solve the problem from the media profitability is much simpler.

On the whole, I think vivo xplay3s and Sohu News from the media This cooperation is the reason for success, mainly because they choose and Sohu news from the media cooperation, the media from the marketing communication ability to fully play out. is a kind of in the scarce marketing channel, uses the characteristic marketing method obtains the success, and from the media information channel multiplication has certain relations.

The Vivo xplay3s and Sohu news media platform from the brand cooperation, by virtue of the media produced by the Vivo Xplay3s brand information film content, in the consumer access to information, to create a user also loved the situation. At the same time, the cooperation has also opened the entire media industry from the line and offline integration, online situational marketing and online experience-style marketing model, it can be said that the vivo created a media era of marketing precedent.

Author: Internet observer, micro-blog @ small Mo Shi, micro-letter attention Small Modest said (Xiaoqianshuo) private number (net1996)