A new tool for marketing in the era of micro-blog interconnection

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Today Weibo is becoming a new popular weapon for marketers.

But at the same time Weibo's fate in China is twists. Early, the meal no, muttering, etc. because of the lack of content monitoring and difficult to escape shut down fate, did the martyrs. Then those who have been in the field of news and information for many years to enter the portal, but also small setbacks, but in general and the martyrs compared to cope with more remarkable skills, so China's microblog market quickly by the portal to take over, into the rapid development of the portal stage. In the case of data, whether the meal lasted a year to reach hundreds of thousands of user size, Sina Weibo launched less than a year, has broken through tens of millions of users, and according to Sina's latest "China micro-Bo Yuanyang Market white paper" shows that as of July 2010, Sina Weibo generated the total number of micro-blog more than 90 million, The number of tweets generated per day exceeds 3 million, averaging nearly 40 tweets per second (note: Sina Weibo launched in August 09). Soon after the initial exploratory operation and evaluation of the risk of Tencent, simply direct and QQ original 500 million users do docking. The investment and foundation of these portal bosses on Weibo is clearly not the same as the previous meal. From this we can see that the information update real-time and efficient interactive, supplemented by China's hundreds of millions of netizens base, once the user to go up (such as hundreds of billions of magnitude), the role of Micro Bo can play a very attractive. This is now the major internet giants are heavily invested in the cause, but also attracted more and more businessmen come in, using micro-blog to carry out marketing activities.

There are currently three main ways to use microblogs. A brand promotion, such as the opening of a corporate microblogging, and then provide some company information and brand image, and so on, just a simple display platform. Does not necessarily have the person maintenance, neglects the management, the renewal is few, the response is slow, this is many enterprise's practice, did not put the micro-blog to really use up. The second is the promotion of activities, which is similar to the role of SNS, businesses often in micro-blog publishing company activities such as marketing activities, advertising promotional information and so on, there is some interaction, but mainly as an auxiliary means of enterprise activities. This is also a lot of businesses are currently in a large number of applications, this practice in how to effectively maintain and enhance the interaction there is a lot of room for improvement. Third, interactive marketing. The business of microblogging marketing as an important and even rely on marketing methods. Fully tap the characteristics of instant interactive microblogging, special management and maintenance, timely detection and capture of the value of participating users, and to guide the activities of the topic, and even according to participate in the user's fans and influence of targeted relationship maintenance and so on.

And the third is the highest value for the business, but also the best to play the value of Weibo.

Take the domestic gold net buys the specialized brand 99 Gold Rush (Www.99taojin.com) to do recently the promotion activity for example. The website was launched in September this year, but it soon put Weibo marketing on its website. In their recent "Gold nine silver Ten, 99 Gold Rush Gift" micro-BO promotional activities (micro-blog Address: Http://t.sina.com.cn/99taojin), with the activity, daily posts updated from 1 to dozens of paste, constantly put the latest progress of activities posted out, Especially the winners list, each winner invites more friends to participate in the interaction, and through the "Hunger Marketing" to the award of the progressive release, the appetite of everyone to hang up, this is a very smart approach, and the followers of the interactive enthusiasm is also spiraling, single post forwarding the highest number of up to 24467, The highest number of single post reviews reached 24524. This has also enabled the site's microblog to gather thousands of loyal fans in a short time. And fans shout "Always support you!" "and" certain recommendations "--that's what businesses want to see.

Weibo is a media, community, and platform, and forms a flexible form of participation (Web pages, WAP networks, mobile clients, IM binding uploads, etc.). There are a lot of things to do, both for microblogging providers as well as for users or businesses. Therefore, how the business in micro-blog and users effective interaction, how to use micro-blog for their own brand promotion or marketing activities services, what kind of practices directly lead to different effects. One obvious sign is that Weibo is becoming a more imaginative, interactive marketing position after SNS. The same platform, how to use according to the characteristics of the platform is the most critical, but also the business of pondering, but Micro Bo as an interactive marketing on the good platform, the business of its value of the recognition and use, is really in place? Weibo marketing, are you ready?