"International Marketing Outsourcing": The Internationalization of Chinese enterprises "New blue sea"?

The author found in the survey that China's problems are not unique to China. The process of emerging industrial countries, which has been in the latter half of the 20th century, has been a reality for almost all emerging export powers. The most successful response is neighboring Japan. Before and after the Second World War, "Made in Japan" was a mantra of making fun of inferior products, and today it is synonymous with good quality. A Japanese economist in the media said that Japan in the introduction of the American Deming advocated by the quality management system, the creation of a local quality management system for Japan. "The government's law has played a role in it, but the most fundamental is the enterprise's consciousness." "From the experience of Japanese quality management, there are at least two aspects that can be used for reference." First, the government to establish a sound strict quality standard system. Second, to improve the support policy for small and medium-sized enterprises-large enterprises assembly line of every spare parts, may be from small and medium-sized enterprises. Japan's experience is precious to China.

In addition, however, we still have a fatal flaw in the marketing model.

In the traditional international trade business development process, China's export-oriented enterprises often encounter some of the following problems: in the international promotion of the lack of corporate brand image of a unified positioning; the traditional way of business promotion is getting worse, such as the effect of participating in trade fairs is worse than one year A large amount of capital and manpower have been invested in business-to-business network promotion, but the result is very little; because the business is busy and not enough to take account of overseas buyers to maintain customer relations, thereby becoming a bottleneck in business development, because of human or force majeure caused the loss of customer resources, thereby suffering irreparable damage.

And so on the marketing model of these factors are summed up is: Chinese enterprises lack of corporate brand image of a unified positioning!

The traditional way of promotion is only to provide a platform (trade show, business-to-business E-commerce Platform, procurement catalog, etc. so that suppliers to participate in the display of enterprises and products, but does not provide corporate brand positioning and packaging services, resulting in more suppliers to the price, OEM and other traditional means to participate in competition. With the rising of international trade barriers and the increasingly fierce competition, more and more suppliers recognize the importance of corporate brand image in the development of overseas markets.

So what's the next step? Internationalization "Short board" is not from another side of the international "New Blue Sea" is in front of ...

There is no doubt that those who survive the fittest, actively seek change, and constantly adapt to the new rules of the game will make a major breakthrough in the new situation!

Is your business "marketing outsourcing"?

The author found in the investigation and research, in China's eastern export trade most developed provinces and cities are emerging a new wave of internationalization!

Is your enterprise "international marketing outsourcing"? This phrase is becoming popular among local business groups.

Main products for wireless AV transmitter, receiver Dongguan Electronics Co., Ltd. in the last two months, business is surprisingly good.

The manager of the company said that guests from France and Canada had come to the company personally to negotiate face-to-face. Among them, French guests have placed the first batch of orders, and took back a batch of samples to confirm and promised to import a 40-foot container each month, and the Canadian guests are in discussions with them. In addition, the company received inquiries from buyers from many countries such as Britain, Mexico, Dubai, Thailand, Italy and Denmark. One of the British guests ' orders is being confirmed.

So what is the reason, so that a small business is not well-known suddenly crowded, much attention?

In the interview, a company called The Times First (Timesfirst) in the eyes of reporters, it has brought five long electronic continuous high-quality inquiries.

According to the five Dragon electronics high-level introduction, from the overall effect, the Times first (Timesfirst) brought the inquiry quality is good, high-quality inquiries accounted for a higher proportion. For example, they received more than 20 enquiries per week from Alibaba, of these, 2 to 3 enquiries are more effective and can be further contacted and communicated, with an effective inquiry of around 10% per cent, and the number of enquiries received by the Age first (Timesfirst) is about 10 each week, The ratio of valid enquiries is about 50%. But as exporters, they pay more attention to "the quality of inquiry is fine, not much": The more enquiries, the more energy and time they need to work, the more they will be affected by their enthusiasm, patience and performance if they do not have the corresponding results; Their energy and time has been effective, this is their more respected business cooperation, can make them more efficient, play a multiplier effect. At the same time, the time First (timesfirst) monthly inquiry statistical analysis of the report on their market analysis and comprehensive evaluation also helpful.

They conduct a careful analysis and assessment of each guest's enquiry to ensure that they communicate effectively with the guest and make the right decisions in response to the guest's reaction.

The case of Xiamen Yi Bo Trading Co., Ltd. is also of typical significance. The proactive marketing strategy they have taken should inspire other businesses.

Just as everything has positive and negative two aspects, we found that Chinese enterprises in the core technology upgrade is not a short period of time can be achieved overnight, there is a long way to go, but in the marketing model can be rapid innovation, to achieve unexpected results.

For a long time, the company is facing a development dilemma. On the one hand, their products are now very competitive market, their promotional strategies and not law, on the other hand, like other foreign trade enterprises, they also face the pain of policy adjustment. What to do? How does the Enterprise establish the initiative of market development under the difficult situation?

At this time, The Times first (Timesfirst) to provide them with professional and meticulous service.

"If our promotional letters can not reflect their own characteristics, can not have their own competitive advantage, it will greatly affect our foreign market development and maintenance, thus in a passive situation." "Main products for handicrafts and bags of the Yi-Bo trade, through with the" time first "cooperation, they established market development initiative.

A department head of the company said that the time first (Timesfirst) website design and maintenance is very good, can professionally reflect the characteristics and information of the trade products of the Carlsberg. The era of the first (Timesfirst) to promote overseas e-mail design and website style can be combined, fully embodies the new trade, the main product features, and help them quickly understand the situation of market feedback, make the right decision to position. He said excitedly that through international marketing outsourcing services, customers have already placed their orders. Clearly through the era of the first (timesfirst) e-mail design and promotion, so that their international market development goals more clearly.

Xiamen Yi Bo Trading Co., Ltd. has become the International marketing outsourcing model of the first beneficiary. So what does its success have to do with other Chinese companies?

Active attack is the absolute truth! This is the most essential difference between the e-mail design and the promotion of the first time and the common message delivery platform.

The advantage of the general mail delivery platform is that it can take the initiative to send the enterprise product information to overseas buyers, with strong pertinence and quick results; The Platform mail sends the function to be powerful, far surpasses the ordinary mail sends the system, simultaneously combines the formidable Oracle database management buyer data, facilitates quickly. But its disadvantages are also obvious. The Mail sends the platform to need the user to operate independently, the mail applies the fixed 50 templates only, does not have the personalized design for the enterprise, is limited by the platform load, the mail each customer year sends the quantity to limit within 18000 sealed.

And the era of the first advanced E-postmail marketing solutions, is the most proactive way to send the supplier's information to the electronic marketing mail and industry procurement directory directly to the most targeted potential international buyers, it can ensure that in the shortest possible time to allow a large number of international professional buyers to recognize the suppliers of enterprises and products, And accumulated a deep impression, so as to help suppliers easy to obtain a large number of inquiries, leading the overseas market.

Obviously the leading business model has once again become the key to the success or failure of the enterprise market competition.

Retrace, the author of some media known as the "International Business Outsourcing" model of the active advocates, but also the first in mainland China to provide international marketing outsourcing services professional institutions, the time first (Timesfirst) this quite mysterious company carried out a preliminary understanding.

"New Marketing" = "New Blue Sea"

"Time First (Timesfirst)" is called "Time First (China) Holdings Limited", the company based in Xiamen on the international trade market is very forward-looking, they believe that international business outsourcing is the business of business-to-business international trade to decompose and then outsourced, specifically to " International Marketing Outsourcing ", is to China's small and medium-sized foreign trade enterprises are not good at corporate image packaging, international promotion, international marketing, buyer relationship maintenance and other business outsourcing," International procurement outsourcing "is for overseas buyers need to spend a lot of manpower and material organization of the procurement business or activities outsourced to the specialized company responsible for, Enterprises themselves will be more energy and time to focus on research and development, production, improve the overall efficiency.

"New Marketing" = "New Blue sea"? This model is highly affirmed by industry experts.

China's manufacturing exports have entered a new stage of development after more than 10 years of development. At this stage, opportunities and challenges coexist, on the one hand, Chinese-made products have been universally recognized by international consumers, but on the other hand, the increase of trade friction and the appreciation of RMB exchange rate, export enterprises are facing more and more competitive pressure.

In the new stage of development, the export-oriented enterprises need to change from the market strategy which only depends on the price war to become the strategy of accumulating higher competitive ability.

In the new competitive environment, those who pay attention to the international image of enterprise specialization, pay attention to customer relationship maintenance, focus on the initiative of the supplier will be more than those who rely solely on price and OEM survival of enterprises have greater development space. However, the existing Business-to-business E-commerce platform, trade fairs and procurement catalogs and other traditional international trade platform can not provide these personalized export-oriented enterprises can quickly improve the competitiveness of their enterprises.

Therefore, China's export-oriented enterprises really need a professional platform to build these business competitiveness.

In this context, the Times first (Timesfirst) came into being.

The first (Timesfirst) active International marketing outsourcing service has three competitive advantages over other international promotion channels: Corporate brand image e-positioning; active attack; overseas maintenance. They actively advocated the international marketing outsourcing services effectively cater to the vast number of export-oriented enterprises in this area of demand, its focus on corporate image positioning and packaging, the emphasis on proactive and quality buyers relationship Service three advantages for the vast number of export-oriented enterprises to cast a higher level of competitive advantage, so as to create a more favorable situation for China's manufacturing.