Online Marketing

Collating @socialbeta good cases over the same didactic theory, this article collects and collates several popular case videos on Weibo, which involve online social networks such as Facebook and Twitter, as well as offline, such as cinemas, restaurants, chocolate shops, etc. The case itself is very creative, and the case to make an interesting video is a case of the second spring, this can be for domestic counterparts, after all, the text version of the case study read up laborious. The following case selection is based on editorial preference, no special criteria, and thanks to the discovery of the following cases ...

Here's an example to start this article. In order to promote the TechCrunch Chinese station's "creative kit" and "it Weekly Bulletin" two columns, I decided to organize a "read TechCrunch Chinese station iphone 4" event. Participate in this event, accumulate points, at the end of today's event, I will count the top 30 points, each sent out the iphone 41. The specific integration rules are as follows: Login TechCrunch Chinese Station homepage registration, you can get 100 points to share with your personal information TechCrunch Chinese station ...

Content Contributor @ Chai Doll Marketing notes. 140 Guide Although television is still playing "this year does not give gifts" so there is no personalized advertising, but socialization means that everyone can make their own voice, and everyone also want the corporate brand to give them different marketing and product experience, this article some personalized marketing cases may give you some inspiration. FAST Company pointed out that we have entered the "Msp-me Selling proposition" era, this generation of consumers to demand the focus of advertising and marketing ...

Compiling @ because of his warm susu editor. On social media, competitions and sweepstakes are one of the most common ways to promote sales. Seemingly simple activities, to achieve fans, Word-of-mouth double charge is not an easy thing. The following eight tips may help you get a successful promotion on your social network. In the first place: Have you ever considered using social networking to hold a game or draw a lottery to gather popularity? If you want to profit more from social networking promotions, here are eight tips to help you do better in your next social networking event. Make sure your promotions don't make for yourself ...

The author @ Open to study editor of the domestic social networking products are now more and more, and similar to the image sharing mobile applications are also very much, including the familiar Instagram, as well as Pushpin, weico+, micro-letter Friends Circle, micro-blog, etc. to provide a unique filter image sharing applications. But before so many applications, companies do not have a lot of opportunities to exercise their fists, the reason for this may be that there are few successful cases, not a mature ROI embodiment; Article in the Audi and Sharpie Instagram ...

This article: From the flower/flower between the small building delivery has not written the relevant blog for half a year, the small building has been overgrown with weeds, too lazy to even see their own past, so decided to start writing an article, and just on the micro-blog to see, some people say "fun play net" social media marketing is very good, is the first to the company, According to Yang Weiqing, the net traffic is as high as 7% from Weibo, so it has a sense of interest. The whole idea of this article is as follows: (click to enlarge) One, social media marketing channel in fun play Net website, there is "here to see fun play ..."

Author @ Bubu with the rise of social media such as Facebook, Twitter, Sina Weibo and Pinterest, more and more brands and organizations are starting to use social media for marketing. With the one-way nature of traditional marketing is very different, social marketing pay more attention to the user's participation, through the user and user interaction, user and brand interaction to convey the value of the brand, so as to establish a brand reputation. Recently read two cases abroad, a good interpretation of how to use social media to convey the power of the brand. Pass Love Brand: Danish famous chocolate brand ...

Introduction: Coca-Cola in Cancun Creative Festival, released its new content marketing strategy, from one-way to multi-directional, dynamic transmission. As a leader in content marketing, what are the reasons and goals of the http://www.aliyun.com/zixun/aggregation/8700.html > Coca-Cola Transformation? What can be learned and referenced for business-to-business and business marketers? If business-to-business marketers are finding more reason to adopt content marketing, then they're worth it ...

Author @bigla: Traditional corporate brand in the treatment of social media is still too conservative, as a "scourge", that social media for the brand to bring more negative impact.   However, this is not true, and American Express is a good example of how social media can play a significant positive role in building brands, communicating customers, and so on. The pace of the Times is accelerating, personally, slower to adapt to this change may not be too serious, but if the enterprise innovation and enterprise growth is too conservative, bring only ...

The terminology segmentation has become ubiquitous and has many different meanings in different contexts, which are often confusing. This is not uncommon for businesses, and there are often several subdivision functions that appear in different departments at the same time. Generally, most experts agree that subdivision as a term encompassing Vientiane refers to the general division of dividing a whole into subsets of similar units. In addition, however, the subject may also be a controversial subject. Suppose that in an organization, the following subdivisions are performed simultaneously at a given time: research and development (r&d ...).

These individual-level behaviors embedded in the original social media data represent customer preferences, purchase histories, significant life events, moods, personalities, and other attributes that are obtained through text mining, which can be stored in social media data marts. The social networking pioneers we know today came in the late the 1960s, when the bulletin board was one of the first interactive message sharing platforms. Later (in the 1990s, when Craigslist and AOL entered the spotlight), the social revolution was the basis for rapid growth. Social networking ...

As Taobao, day cat sellers, we often encounter a variety of consumers, some thoughtful, some cursory, some look at the brand, some of the pursuit of cost-effective, we need to interpret consumer classification, understand the different types of consumer behavior habits and characteristics, can be targeted to launch products and services, and strive to achieve precision marketing, So how do you analyze consumers? Come and have a look! 1. The absent-minded consumer often orders, but does not complete the purchase for a variety of reasons. Consumption characteristics: Shopping often have something else on hand, crack Dafa: Through preferential commitment to ...

What has happened in recent months has made it known that the situation is changing. We found that when the PR incident, Ali several PR bosses need to wash themselves on the front line, to clarify, to scold, irony ... Such a thing was unthinkable before. You know, before Ali and Taobao through the media hype, staring at each other's soft rib has been playing, through experts and users in a variety of dimensions to create sound, in order to reach the public view of the only correct. Previously tried and tried to play, as if suddenly ineffective. The media's influence on the audience is getting weaker and less effective. Group ...

In the internet age and in front of mobile phones, if you want to find users, it usually means picking up the phone. Today, although 11545.html "> we have a variety of ways to communicate, some companies continue to pick up the phone and hold the users they get through to eventually become their customers." In fact, although telemarketing is not a very sexy channel, telemarketing is still the most effective direct marketing method for some companies. But most telemarketing is a failure, the following is the HTTP://WWW.A of these phone marketing failures ...

Sometimes, there may be empty flow or exposure but do not know how to transform, so there has been "network marketing ineffective", or "XX will replace OO as the most effective way of marketing" this biased understanding. One of the hardest to be stigmatized is social media marketing. In fact, not these marketing practices or social media marketing (Easy encyclopedia: Social marketing) is not used, because many of the brick home is not clear about the relationship between the marketing tools and mutual assistance, so bring the customer incorrect conclusions. After talking about so many marketing strategies, Xiao Hei I think ...

Traditional marketing methods, including advertising, public relations, brand management and corporate media, have failed. A lot of people in this business don't seem to realize that their department or organization is left with a shell--and we can recognize that fact in many ways. First, buyers are no longer paying attention. Research has confirmed that buyers ' decisions are largely unrelated to traditional marketing communications. Buyers usually use their own set of ways to obtain product and service information, the most common is the network, and of course, the source of information outside the enterprise, such as people's oral presentation or customer ...

Atomic bomb: Price reduction is the most effective weapon in modern business battles, but it is also one of the most http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing methods." In terms of its risk, the price cut is similar to that of an atom bomb. Once a nuclear war erupts, the enemy will also sacrifice an atomic bomb, but the damage to both sides of the war is devastating and the price is the same. When the price is the only means of competition, the business is in fact caught in the boundless nightmare. So in the ...

E-commerce is commonly used in network marketing to promote routines, cps+sem+edm+bd+ navigation, and when it comes to EDM marketing, many people are not unfamiliar, the Internet has developed so far, "EDM marketing" has always been the advertisers have tried to marketing methods. Why is "EDM marketing" so popular? The simplest and most direct reason is that EDM marketing has a very high ROI. People in the industry use simple, crude, and efficient to describe it. Simple because the operation is simple, rough because of its marketing style is strong push-type, similar to the strong sales of products;

The AAA evaluation model is a model method based on the customer's decision-making behavior/psychological process, which can help you evaluate, revise and adjust the website operation marketing ability. At present, the enterprise management more and more focus on "people", the consumer's mind and behavior become the key. Online store, consumers enter the supermarket, through the shopping channel into the store, consulting staff, on the shelves to find interested goods, the final selection of goods, and at the cashier knot. Offline and online business thinking in common, but online can not directly observe the behavior of consumers, each step of the process, it is possible to lose customers. AAA Assessment ...

A company's marketing staff produced 3000 coupons, the guests received 263, the result is not 1 people use coupons. Marketing is to pay attention to the results. Marketers must be aware of their return on investment, and must know how much cost and resources they have spent on marketing, as well as the tangible benefits.   The legend of the Snow Hawk the Law of Network marketing is to preempt the flow of the entrance of this simple truth almost everyone knows: to seize the effective flow of the entry, the amount of turnover is always linearly related to the flow. Law two non-platform electric dealer, preferably not ...