Econsultancy: 10 reasons for the failure of telemarketing

In the internet age and in front of mobile phones, if you want to find users, it usually means picking up the phone.

Today, although 11545.html "> we have a variety of ways to communicate, some companies continue to pick up the phone and hold the users they get through to eventually become their customers." In fact, although telemarketing is not a very sexy channel, telemarketing is still the most effective direct marketing method for some companies.

But most telemarketing is a failure, the following is the http://www.aliyun.com/zixun/aggregation/33196.html of these telemarketing failures "> main reasons:

1. Lack of user segmentation

Mature network Marketers are aware of the importance of segmentation, telephone marketing is the case, the right user orientation is critical, if not, the whole is futile.

2, failed to collect data

Not every phone can be successful, but every phone can be a tool for collecting market information. These data can better understand the market, improve the strategy and make appropriate adjustments to make the project more successful

3, do not improve the adjustment

It is wishful work to repeat the futile work and hope for good results. Although you can get a lot of data and feedback from the telemarketing process, many companies are not looking at and using the data, and therefore do not make improvements that could have improved telemarketing projects.

4, Telephone marketing staff

In telemarketing, it's important for people who don't call. But unfortunately, it's not easy to find someone who makes a beautiful job.

5, Outsourcing

Outsourcing is a number of phone marketing strategy, of course, for good purpose. Because telemarketing is a time-consuming and laborious job, many small companies are particularly dependent on third-party partners. But outsourcing poses a risk-worsening challenge, and a bad phone call is enough to destroy the company's good reputation.

6. Confuse Sales and marketing

Many companies mix sales and marketing, but know that it's two different things. Sales are selling things directly, and marketing is about driving users to buy things. Should know the nature and manner of the two different

7. Poor target and expected positioning

Identifying the right goals and expectations is a guarantee of the success of outbound telemarketing, but many companies fail to

8. Lack of originality

Although telemarketing does not have many other tricks, it does not mean that phone marketing does not require creativity.

9. Time

It's not easy to communicate the right information to the right people at the right time, and many phone marketers don't have the time.

10, the use of telephone marketing for wrong purposes

Telephones can also be an effective means of continuous users, as a way of intimate communication, but many phone marketers are unaware of this. It doesn't seem right to start out as marketing and selling.

Source: 199it