Edm+call Center: Marketing Combat process

E-commerce is commonly used in network marketing to promote routines, cps+sem+edm+bd+ navigation, and when it comes to EDM marketing, many people are not unfamiliar, the Internet has developed so far, "EDM marketing" has always been the advertisers have tried to marketing methods. Why is "EDM marketing" so popular? The simplest and most direct reason is that EDM marketing has a very high ROI.

People in the industry use simple, crude, and efficient to describe it. Simple because it is easy to operate, rough because it is a strong push to promote marketing, similar to the strong sales of products, efficient because of its extremely high ROI. The Edm+callcenter model is helpful for improving the order conversion and data quality of the EDM.
Edm+cal Lcenter Business Flow chart

Second, Edm+call Center actual operation Flow:

1. Product/Service Selection
A standardized products: easy to identify customers
b) Features: Because Edm+call Center's marketing model, customers can not see the kind, the experience will decline, so in the selection of products, the choice of unique products, easy to arouse the interest of customers, and for the eventual promotion of sales lay the foundation.
C suitable for specific target customers: suitable for the "public" products, in fact, there is no targeted, edm/call center effect will be greatly discounted, only the choice of targeted products/services, in order to carry out accurate marketing and combat, reflecting the efficiency of Edm/call center combination.
2. Business Data Selection
(a) Identify target products, select and analyze site audiences (gender, hobby, area, number of purchases), and properly purchase quality user data (from user's gender, hobby, area).
3, marketing plan planning, development

Including product "selling point" refining, product pricing, product mix, marketing promotion program, EDM design.
4. Implementation plan

Related Products/Services Edm+call Center Marketing Implementation plan, the focus is the key node, milestone settings, the various tools, activities of the interface design, the participants in the Division of labor, communication and so on.
5, EDM production

Title refinement, EDM production, HTML transformation, the best can be illustrated, easy to understand and acceptable; EDM sender name, title.

6, call center speech to develop, test, determine

Words should be professional, concise, highlighting the product selling point; in the case of initial determination, to make the call test, and according to the test situation, modify the words, until a relatively stable version.

7. Data processing
A) data preparation: According to the target customer, select High-quality database;
B Data Cleansing: Valuable information includes potential customer contact phone (usually mobile phone), email, name, etc. Generally speaking, the goal of data cleaning is to clear the data without contact phone, for a large number of data, can be in the EDM after recycling, cleaning, otherwise, you can send before the EDM to clean. Cleaning can be done with specialized data cleansing tools, such as System automatic dialing.
C Data testing, for each batch of data, or different sources of data, before the formal EDM sent, need to test, check the quality of data.

8. EDM Send and send Feedback

The EDM is generally recommended to be sent on a working day, based on the plan to send it, and periodically (usually daily) to feedback the EDM send effect.
9, call, call feedback

The data extracted from the EDM is delivered to the call center team, dialed by the call center team, and the daily reports (including user type, dial amount, blank number, non target, unreachable, power-on, access rate, interested client, etc.) are sent to the relevant person.

10, sales follow-up, signed

For customer information that is dug by the call center agent, a senior salesperson can be scheduled to follow up until the bill is signed.
11, distribution, payment, customer service and other follow-up

The customers who are dug up and purchased by Edm/callcenter will need logistics, payment, customer service and other related functional departments to carry out the packaging, warehousing, express delivery, complaint handling and so on.
12, Project completion, project summary

For each implementation, testing the project, should be carried out the project summary: experience, avoid risk.

Author: Huang Suchong