3 Creative Marketing beyond Imagination

Dunkin ' Donuts: The aroma of broadcast coffee

You are on the Seoul bus, the radio suddenly came Dunkin ' Donuts ads, suddenly you smell the aroma of coffee, you will suddenly have the desire to drink coffee? Seoul is known as the "City of Coffee," Seoul People's enthusiasm for coffee is more difficult to say. But in the minds of Seoul, Dunkin ' Donuts's doughnuts are far more famous than their coffee, and in order to make people mention Dunkin more about its coffee, Dunkin has developed a unique broadcast advertisement using voice recognition technology.

Every time the Dunkin ' Donuts ad rings in the radio, the Voice-recognition machine in the car can tell the unique jingle of its ad and then emit the aroma of the coffee. Every time the customer hears the advertisement, they will smell the scent, establish the subtle Association of Dunkin and Coffee, and visit Dunkin ' Donuts to buy coffee on their way to work. In this event, 350000 people experienced the advertisement, located at the bus station's Dunkin ' Donuts store, customers grew by 16%, and sales increased by 29%. People say that after experiencing the ad, it's more likely that Dunkin ' Donuts is the expert in coffee making.

Advertising Agency:cheil CSM, Seoul, South http://www.aliyun.com/zixun/aggregation/29840.html ">korea

Comment on: The traditional advertisement is with people's vision, the hearing dealings. The idea is to use taste to marketing. The aroma of coffee, like a label, allows consumers to remember a particular brand as soon as they smell it.

Lowe Adventa: The adventure story as a gift

Every time you get a courier, have you ever thought how arduous it was to get to your hands? If you think that what the courier is doing is changing to different modes of transportation and experiencing a tedious journey, then Lowe Adventa will tell you that it is a big mistake.

Women's Day is one of the most popular festivals in Russia, and it's usually a traditional gift, but it often makes them feel bored. Lowe Adventa Company in the gift of the illustrated how the Courier is to send this gift to the destination of the story. On the way, he experienced a drag-racing, avoiding missiles, gun battles and even fighting, through arduous struggle to complete the task. In order to make this hero, called Lowe, more realistic, Lowe Adventa also opened a homepage for him on Facebook, where clients can interact with him and even flirt online.

The event was warmly welcomed by female clients, and Lowe Adventa received many letters of thanks from women, saying it was the most creative and special women's Day greeting they had ever received.

Advertising Agency:lowe Adventa, Moscow, Russia

Comments: A few days ago, KFC "handsome men to send meal" on the Internet after hot discussion, the official to this personalized service gave a negative answer. In fact, the consumer needs to resemble "The handsome man delivers the meal" This joyful emotion consumes the experience, Lowe Adventa has made it the service.

The first culture: read in line

Do you feel bored when you wait in line for a meal? Are you willing to waste your time? If you don't want to get bored, start reading. An electronic bookstore called Chang Culture has launched a service for the queuing people in Hong Kong to make reading more convenient.

The culture has found that Hong Kong people work long hours every day and they are not willing to waste their time, so they have no more time to read. In order to sell their e-books, and to encourage people to read more, they work with the restaurant to send a special coupon to the queuing customer. When customers are bored in line, they can use their mobile phone or other mobile device to access the website of the first culture and download books by scanning the two-dimensional code at the bottom right of the coupon.

Maxim's Restaurant has always been supportive of the reading culture, which they provide for free. Within a week, 110000 restaurant coupons were issued, while the culture-hit sites rose by 22% and book sales rose 5%.

Comment: In times of fragmentation, there should be more scenarios for fragmentation reading, in addition to the use of bus stops, shopping queues, and restaurant locations.

Source of this article: business value