How marketers use social media to promote business growth

Studied Michael A. Stelzner's research report: "2010 Social Media marketing Industry Report", the new business route to refine and summarize some of the findings on social media marketing. Mainly include:

Three questions marketers most want to answer:

1, how to measure the return on investment of social media? 2, what is the best way to do social media? 3, how to do a good job of social media time management?

Social marketing is basically something new to marketers: 65% of marketers are in contact with social media marketing for only a few months, according to the survey.

How much time does it take to socialize media marketing? Most marketers (56%) spend at least 5-6 hours a week on social media, and around 1/3 of marketers devote at least 11 hours a week. 76% of marketers spend at least 4 hours a week on social media marketing. Social media first-time participants spend 1 hours a week, while marketers who have worked for months have soared to 10 hours a week.

The average time spent on social networking for people of all ages in Europe and America is 10 hours a week. (except 60-69 years old). People aged 20-29 spend most of their time on social media marketing (59.1% of people are 6 hours a week). 40-49-year-olds have 58.3% more than 6 hours a week, and 30-39-year-olds 58% more than 6 hours a week.

The main benefits of social media marketing: According to 85% of marketers, the number one benefit of social media marketing (in the long run) is the resulting corporate exposure. Next for increased traffic (63%), as well as the establishment of new business relationships (56%).

The main social media tools: Twitter, Facebook, LinkedIn, blogs, and four of social media tools used by marketers in turn. Of these, 96% of marketers who have long engaged in social media marketing use twitter,71% 's personnel programs to enhance the use of the network.

Blog usage is on the rise, MySpace is shrinking: 81% of marketers plan to increase their use of blogs, while 72% of marketers have no plans to use MySpace, and 9% of marketers will take action to reduce myspace usage.

Social media tools that marketers most want to know are: social bookmarking, Twitter and Facebook are the networks and tools most marketers want to know.

Social media outsourcing is underutilized: only 14% of the social media business is outsourced.