With take potential, Ming Dao, excellent operation six words canon, build Word-of-mouth Marketing!

In China, 3.15 is a number of companies love and hate, the company wants to borrow 3.15 of the East wind will be a positive image exposure, on the other hand, and fear to be 3.15 lying gun, some enterprises do not even know when it is 3.15 to take image. Similarly, 2014 3.15 still exposed a lot of enterprises, especially food companies, the exposure list is not generally long, it is easy to understand that the current food safety has been to threaten the survival and development of the extent of the people can not let the community attention.

The so-called not, this 3.15 tide let countless well-known food enterprises shot down, but also have a real conscience products business Reverse attack, high-quality products with the help of mobile new media spread, the attention of almost instantaneous was detonated, so that in the agricultural products in the business circle in the First World War fame, which enterprise so bullish? Yes, It's the Andes yak.

What is the operation of the company, which has earned its eyeballs in the Yak row? What experience do they have that we should learn from? Of course, we are more concerned about the rise of this enterprise process. In order to understand the Andean Yak Platoon, I interviewed Mr. Jingjing, chairman of the Tibet Agriculture and animal Husbandry Product Development Co., Ltd., who will be the insider of the big steak for us.

Halimeter always meet, greetings after a few words, just mentioned gangdise 3.15 social Word-of-mouth marketing case, smell always excited to turn on the computer, and then the Chatterbox opened, of course, the opening or to the data to speak, the following picture is the total display of this activity's outstanding record.

I further asked how the results of such excellent activities were achieved. Smell always revealed behind the secret, mainly or the hands of the hand, after questioning, the activities of the operation of the hand is well-known agricultural electric power business experts, small farmers Good products founder Xu Xing (micro-signal: singxu001). In the Gangdise did a detailed interview, we deliberately asked for Xu Xing contact, in order to thoroughly understand gangdise steak, also did an interview to him, Xu Xing to share his "take potential, Ming Dao, excellent operation six words canon" overall operation ideas.

First, take the potential

Do anything, all need to conform to the trend, adapt to the day! Northern Wei Agronomy family Sixie once said: Shun-day, the amount of geographical location, less effort and success more. With the help of 315 Dongfeng, consumer rights and interests protection as an opportunity, especially the increasingly serious food safety today, but also the consumer and media social attention in the middle! This is the opportunity for the promotion of brand products.

Ii. Ming Dao

To do anything, need to seek, all need strategy! Sun Tzu: "seek to set and then move, know and win", enterprise decision-making, like combat troops, must think twice before the line, so as to achieve "no war and the temple wins".

The Andean Yak PAI 315 Social marketing Campaign, a very exciting strategy: the spread of the three-stage spread of three-layer transmission links.

Iii. Excellent operation

Surgery, that is, the implementation of the details of attention and optimization! Sun Tzu's Art of War: Knowing each other, winning the battle, not fighting and bending the soldiers, good people also. Said is the attention of the operation.

For example, in the micro-Bo Popular Science steak soft wen promotion stage, Popular Science magazine article picture production success, the morning will upload release, suddenly found a fatal problem! In advance with a micro-blog upload test, suddenly found because micro-blog image upload Watermark location, will put their original steak cargo call QQ Group information to cover! Let the fans not see clearly, affect the overall implementation results.

In order to ensure the perfect implementation, is already late at night 23 o'clock, art designers to readjust! This is the attention to the surgery, the details!

Here, we should understand, the gang of steak is how to pass 3.15 word-of-mouth marketing Campaign, to know that every successful reverse attack are there are reasons, of course, there is a reason. This case has a lot of content, this case is the mobile electric business brand marketing one of the few classic cases, it is worth the electric business people in the electric business operation and promotion of reference and learning. Mobile electric business era, so that many industries to stand on the same starting line again, this is the opportunity for new farmers.

A "2013-2014 Agricultural business Model Development Report" that the 2014 central document first proposed "Strengthening the construction of E-commerce platform for agricultural products", the 2014 agriculture-related E-commerce is expected to be high-speed development, into the long-term.

The report concluded that prior to that, the agricultural electrical business experienced a large amount of agricultural products online flow stage, fresh electricity manufacturers copy other electric business model stage and social media and mobile Internet development since the transition stage.

At present, smart dish cabinets, production platform consumers, platform-owned direct sales, Cross-border fresh electricity dealers and other new trading patterns emerge. At the same time, the development of mobile internet has given a lot of personalized product opportunities, but also promoted the agricultural product electric business model innovation.

"In the age of mobile internet, the profit-making mode of electric dealers is changing, and Cross-border becomes a popular." This year, a company might come in and "cross" the traditional farm business. ”。 For the transformation of traditional agriculture to agricultural products, the application of mobile phone is becoming more and more mature, 2014 years will appear a number of agricultural micro-electricity manufacturers.

New Farmers Federation president Bi Huifang said: "The mobile internet age of agriculture, should do subtraction, do word-of-mouth, do typical." ”

2014, the mobile farm products, the majority of new farmers, friends, whether ready to meet it?

My micro-credit jiwei1122, micro-letter number Mcjave, welcome to add, to explore related topics.