The main point and control method of activity planning in Weibo marketing process

As a popular form of marketing, Weibo marketing has received too much attention. Around how to better develop the potential of microblogging platform, the realization of corporate brand recognition and image transmission, as well as sales increase and advertising effect of the optimization, many businesses and practitioners in practice constantly groping.   Weibo award-winning activities are a lot of marketing people's important marketing choices, activities in practice how to operate well? What are the key marketing nodes that need to be controlled? It is worth discussing with you all. First, the micro-BO marketing activities of the main purpose of planning in China, such as the specific social environment, "...

The prosperity and manipulation of Weibo marketing

Since Sina Weibo on-line, almost two years of time, Micro Bo from the beginning of the "Onlookers" "live", now gradually become a more valuable marketing platform. In this new social media field, its commercial value further highlighted, business value brought not only the development of prosperity, many fans sell, brush powder advertising also came into being, "only quantity theory" once very clamour on it, what kind of micro bo ecology is healthy, what way of micro Bo marketing is valuable,   What kind of value system is the future goal of social media, worthy of all the Internet operators to ponder. In the early stage of Weibo development ...

Does Weibo sell cars? Is Weibo marketing too angry?

Earlier in the circle of friends to see 86 (PR man) forwarded the long text of the "Weibo marketing too angry?" ", first of all, regrets can write Ah, just read his long text, a voluminous at least 4,000 words comments on the old and Liu Xiang video debate live ... So feeling the power of the next long text, criticized by other friends: "Run others useful?" Can I have fewer typos? "No," replied the concise answer. This is the direct performance of the stubborn, can lose people but not to lose, like debate, but this is a joke between friends-but by this topic, but can talk about in ...

School operations director must read: Online education marketing promotion of 13 kinds of propaganda channels

In the 2014, the online education industry attracted more and more investment attention, Alibaba, Google and other http://www.aliyun.com/zixun/aggregation/4065.html "> Internet giants have stepped in to invest, The other side also has domestic and international such as the chalk Net, the Tutorspree and so on platform's decline or the transformation. No wonder some people take today's online education than do the same year's buy blood. Senior Internet practitioners, school operations director Jedshi, said: "Determine the success of online education institutions ...

Network media plays an important role in marketing

Into the network ERA, network media publicity is an indispensable way to promote enterprises. Network news is to break through the traditional concept of news dissemination, in view, listen, sense to the audience a new experience. It will be disorderly to integrate the news, and greatly compressed the information thickness, so that people in the shortest possible time to obtain the most effective news information. Not only that, the future of online news will no longer be limited by the traditional news publishers, audiences can release their own news, and in a short time to get faster transmission, and the news will become the media of interaction between people. Network news will increase with people's understanding to ...

Tong: Discussion on the mode of group purchase channel Marketing

Red Sea field, another angle, the same can find new opportunities! Gong is our SEO money training of a student, his http://www.aliyun.com/zixun/aggregation/9156.html "> Entrepreneurial experience and ideas, may be able to start your business, give a good inspiration." Two years ago, the purchase site began to fire, just one months into the Hundred Regiment war, and after a few months, into a mass war, all the attention of the Internet media focused on this new concept ...

Tong: What is the Marketing enterprise website

The core of business is marketing!   The core of E-commerce is Network Marketing! Enterprise website can help enterprises to make money, the key is this enterprise website is able to play a good role in network marketing, so for corporate websites, from the angle of network marketing to design. But most of the current corporate sites are simple from the aesthetic point of view to design, at most is an image display site, rather than marketing-oriented enterprise website.   Only completely from the network marketing point of view to design the corporate web site, become a marketing-oriented enterprise website. Marketing-oriented enterprise website to have those characteristics ...

Tong: The application of Zen in marketing planning

Before New Year's Day, to Xiangshan and Sun Yi is a teacher to learn meditation two days, a lot of harvest, while the Zen also has a new understanding. Meditation is not just a meditation, it's not just a meditation head, it's not just a Zen question ... In fact, life everywhere have Zen, everywhere can use Zen wisdom to easily deal with some look very complicated things. Recently, I am in the next year for some projects to do marketing plans, now I use their actual feelings to talk about Zen in marketing planning application. "Example": If a new E-commerce project next year, the conservative goal is to achieve 6 million sales performance, how to do ...

The era of foreign trade integration marketing has come

Foreign Trade Integration marketing background: With the media proliferation, development, promotion and publicity channels more and more, enterprises face so many choices at a loss, foreign trade enterprises are also so. They need a professional organization that can help them identify and choose channels, and a unique marketing idea for their services, integrated marketing has emerged. Many foreign trade enterprise main feedback said, has done Alibaba this kind of business-to-business platform, also did the search engine overseas promotion, but the result is very little, they are very confused, and repeatedly asked Austrian way, can continue to invest in these channels. More and more foreign trade enterprises complain about doing B2 ...

Foreign trade Network soft paper marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; We first want to say what is soft text? What is the soft text? The author holds that: Soft is based on the concept of specific products and problems analysis, the foreign buyers targeted psychological guidance of a text model, in essence, it is the export enterprises soft penetration of the business strategy in the form of advertising, usually with the help of text ...

How to do blog marketing well in foreign trade enterprises

In the modern network marketing environment, enterprise blog can no longer simply as a channel to release enterprise information, but need a marketing blog, become the public relations department of the enterprise. At the beginning of the blog, just as a personal distribution of information channels, with the development of information technology this information release form applied to the enterprise management, become an important way for enterprises to publish information. However, the successful use of blog marketing for enterprises to create value of the case is not many. How can we do well in blog marketing, especially for foreign trade enterprises? To an instrument foreign trader's blog marketing as an example, to see the company is such as ...

Foreign trade enterprises use electronic commerce to integrate marketing

--Odau China CEO Xiatao (article) (the first in the "Import and Export manager" 2010 11th, reproduced please specify the source) in the last century 90, E-commerce has been successfully used. In Europe and America, E-commerce applications precede the emergence of E-commerce theory, and in China, the introduction of E-commerce theory, domestic enterprises began to practice e-commerce. The theory of e-commerce in China is not based on the basic national conditions, and there is not enough practice as the basis, the application of E-commerce theory is unavoidable. Coupled with the rapid rise of some e-commerce platform, causing domestic very ...

The Forum marketing of foreign trade business website

Do foreign trade Network marketing can also use forum posts for your site to bring a large number of high-quality traffic, the following is a summary of some of the methods and precautions: Use the forum post to your site to bring traffic there are many other methods do not have the advantage. One of these, of course, is that the method needs to take your time, not money, or a very small portion of the money. However, the concrete implementation has good and bad. Here's how to use forum posts correctly: Introducing the modern e-business world creates countless opportunities for people with creativity and good work ethic. Internet access gives people the ability to start online ...

The world is connected by the new Economic award of the pilot Precision marketing

April 9, 2008 New Economic annual meeting in Beijing landmark mansion Zijin Hall Grand. World Interconnection Technology Group in the annual meeting of the New Economic award, won the "2007-2008 Precision marketing category Best Development potential Enterprise award."   Zhang Xiangning, Chairman and CEO of the World Interconnection Technology group, delivered a speech entitled "Accurate marketing of the future information society, i.e. precision information plus subtraction", and received unanimous affirmation and praise from all walks of life. This new economy annual meeting is the third new economic line successfully organized by iresearch Group ...

Brand marketing of agricultural products in Taiwan Why is it so hot

In the last year or two, Taiwan's agricultural products began to attack the mainland, and many trade fairs have the image of Taiwan's agricultural products, and are in various forms with local bases and enterprises for cooperation construction and brand promotion. At the opening of the 11th session of China International Agricultural Fair November 30, the central Taiwan Taizhong, Zhanghua County, Nantou County three counties and cities jointly launched more than 300 kinds of famous agricultural products, once became the exhibition "Suction point." In comparison, some of the mainland's agricultural products in the promotion of the brand although a lot of efforts, but in the "refined agriculture" there are many improvements, Taiwan Agro ...

Marketing strategies in the digital age

Steve Jobs's word is that it's not enough to shoot bad ideas, but to shoot off good ideas. That's because good strategy depends on making choices, not just intelligence or even intuition, but adherence to principles, one of Jobs's most overlooked qualities. It is particularly difficult to develop a marketing strategy because, as I pointed out earlier, the rules have changed. Twenty or thirty years ago, brands struggled to build momentum and "raise awareness", and now they need to create compelling experiences to attract consumers. However, the original task did not disappear. We are still ...

Data-driven operations (IV.) Marketing activity indicators

4, marketing activities indicators see the following figure: or to first tell the indicators in the chart: 1. Evaluation of the effectiveness of marketing activities I think the ROI is the most core, generally speaking, we will be the week before the event and the week after the site UV, PV, order number, sales amount, conversion rate and other indicators to do the average; then calculate the value of these indicators during the activity.   Use the indicator values for the period and the week after the activity to reduce the corresponding indicator values for the preceding week, and to derive the effect of the activity, and then deduct other costs, such as the possible prize fees, for the ROI of the activity. This ...

The first Chinese E-commerce super think tank to carry out practical marketing

China e-commerce think tank is sponsored by China E-commerce Association PCEM Network Integration Marketing Center, Liu Dongming, the country, Maokongyin, Guo Four top e-commerce experts as the core of the think tank for the enterprise to provide training consulting, brand building, network Marketing,   Network distribution four-side services to assist member enterprises to establish a sound internet marketing mechanism, and into the company's business management and marketing plans, so that member enterprises quickly and efficiently tap the value of Internet marketing, to promote enterprises to establish the internet era of competitiveness. One or four major marketing master Liu Dongming, the country, Mao from Ren ...

Smins: Weibo's contribution to brand marketing

Weibo is already a big platform that most Chinese netizens must use to understand information every day. Since the 2009 microblog in China, the first time, to now have 4 years, micro-blog "140 Words short content" has invented countless legends. Especially under the micro-Bo to show the user's brand is also accounted for the limelight. So how much did Weibo contribute to brand marketing? Ah night now to give you some examples to tell you: First, micro-Bo led the development of new products and services, a thousands of tens of thousands of http://www.aliyun.com/zixun/agg ...

Community Marketing: Brand is a golden Hill

We must admit that the network community is Xianpinaifu to the brand.   Countless community marketing practices have confirmed that only products with brand awareness can be paid attention to, fast transactions, and low transaction costs, and not well-known brands of transaction costs are high and the transaction price is very low. To sum up, the community of the brand Xianpinaifu embodied in the following: • Impact of attention. Brand products related information, brand brokers released information, opinion leaders released information more attention. • Affect turnover rate. In the promotional activities, the number of transactions with ...

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